Chocolate scent packaging concept emerges in the market

Recently, European, American and Asian companies have jointly launched a new concept of scented packaging. This concept will bring new sensory packaging technologies to cosmetics and personal skin care products, while at the same time providing manufacturers with a way to better sell their products.

The concept of "chocolate products" developed by world-renowned companies - Eastman Chemical Company and Eurofragrance of Spain, Rotuba of the United States and EJ Pack of Korea - aims to create opportunities for brand products without changing the products. Fragrance wins consumers' favors and allows consumers to generate shopping impulses.

According to reports, "chocolate products" consist of an injection-moulded jar and lid. The jar contains cream with chocolate, vanilla and orange aromas, and the scent is actually made from a compressed jar lid.

The company claims that they will not peddle this idea, but they demonstrate how to design a packaging solution that combines their own resources so that it can add attractiveness to many high-end cosmetics and personal care products.

A company’s document records: “The concept of chocolate products proves that it is feasible to use concentrated technology to continuously input synthetic flavors into plastic parts made from natural materials.”

Valérie Bouvignies, creator of the concept and general coordinator CPC European Marketing Manager, said: “Through finding and working with the right partners, Eastma can finally demonstrate how we can put our ideals into practice and how to overcome them.”

“Now we have a strong combination of products and technologies that allow us to add other new features to our packaging that have not yet been developed by the industry. The concept of chocolate products uses innovative packaging to make branded products available in the same category. Product highlights.

The jar was made by EJ Pack using a glass polymer injection blow molding process. This process is different from the simple injection molding process and it can be made into a variety of complex shapes. In this process, the jar model is a very thick square, which is difficult to succeed in current plastic products.

The glass polymer process utilizes Eastman's technology. Because it can keep the model's high clarity and anti-chemical effect, this process is suitable for the injection blow molding process.

The fragrance of the package was developed by Eurofragance. The company designs and produces perfumes specifically for some products. Delphine Hitier, the export manager, recommends using a dark chocolate aroma in this concept, plus a hint of vanilla and cocoa beans and a little orange scent.

Eurofragance is responsible for producing a combination of cream and jar lid fragrances, highlighting its strengths in capturing sensory technical capabilities in a range of product designs.

The jar lid itself is also a technique. The jar lid consists of two parts: the inner part is made of glass polymer, and the outer part that emits aroma is made of Auracell—a kind of material that is specially used to make compressed and supplied synthetic fragrance.

Auracell was developed by Rotuba, a subsidiary of Eastman, and specializes in making concentrated products from fiber materials. Auracell is a polymer made from renewable natural resource wood pulp. It is said that the product combines aesthetics, chemical resistance and easy processing.

According to Hugh O`Neill, Sales Director of Cellulosics, Rotuba, “We are very interested in this high-end aroma delivery system. This system can be widely used in primary products in many industrial fields. Despite the idea of ​​using aromas on packaging and other products, it was not popular at the time. The market now understands the importance of aromas and perfumes, as evidenced by the best-selling scented candles and oils.

Reprinted from: China Wash Cosmetics Magazine