"New cover and lid" high-calcium box enables triple security

Counterfeit and shoddy products have always been a big topic for many medical and health care companies. As the first brand in the calcium health care market, the calcium supplement products led by the “New Cover and Cover” have occupied about 50% of the domestic market share, and thus have become counterfeit products for counterfeit products. In order to safeguard the company's own interests and protect consumers from counterfeit and inferior products, the Harbin Pharmaceutical Group Sixth Pharmaceutical Factory has enabled triple counterfeiting on its “new cover and lid” high calcium packaging box.

First of all, the packaging box starts from the manufacturing source of the carton and uses multi-layered anti-counterfeiting paper. The multi-layer dyeing anti-falsification cardboard has a multi-layer pulp structure. The pulp is dyed with a predetermined color, and any part of the carton tearing open the box can be seen as “blue” and “pink” two kinds of paper cores, on the control box Anti-counterfeit recognition instructions, you can easily identify the authenticity.

Second, the application of laser positioning hot technology. The anti-counterfeiting technology presses a specific image including a "cover-in-lid" or the like on an electro-aluminum, and prints it on a packing box through a holographic positioning bronzing apparatus. Consumers can see that the carton positioning hot should display the "cover cover" hologram logo, touch the positioning hot mark, there will be a downward convex feeling, and the pattern and the tray can not be stripped, if the convex is a counterfeit product, because The sign is not pasted.

In addition, the surface of the box uses a laser laser anti-counterfeiting film. A layer of laser-laser anti-counterfeit film is compounded on the surface of the product packaging box. From a different angle of view, a glittering circular texture image can be seen. This anti-counterfeiting film uses a special process to compound the laser film with the paper, and it is made by a series of processes such as laser anti-counterfeit printing on the laser film. The unique technology is difficult to imitate. At the same time, the laser laser anti-counterfeiting film also improves the appearance and grade of the product, preventing the fading of the surface of the printed product and the phenomenon of surface wear during the logistics process.

Due to the effective protection of counterfeiting, the “new cover and cover” high-calcium tablets basically blocked the follow-up of imitation products and made outstanding contributions to safeguarding the brand image, manufacturers' interests and consumers' rights and interests.

Reprinted from: Huayin Media