New video force leads cool experience

On March 12, 2014, Sony (China) Co., Ltd. officially launched the home-portable 4K camcorder FDR-AX100E, the HD camcorder HDR-CX900E, and the “cool shot” wearable camcorder HDR-AS100V. "4K" is the undisputed hot word of 2013. Compared to the 4K camcorder FDR-AX1E released last year, Handycam launched a 4K portable 4K camera FDR-AX100E with a weight reduction of about 45% in 2014, making 4K shooting more close to the public. , 4K experience more abundant. The new 4K camcorder AX100E is equipped with a powerful BIONZ X image processor and uses a 1-inch Exmor R CMOS image sensor to create a new era of "one inch" for home video cameras. The new wearable camera AS100V continues the “Cool Shot” series with multiple fixing modes and unique viewing angles. It also features a white splash-proof body that can be directly connected to the stand accessories without the need for a waterproof case. The AS100V also adds support for the XAVC S format. Time coding, color setting and other professional features make it easier to mix and blend with professional camera materials in the later period, making creation even easier.

Professional 4 K, from Sony, and Sony is not only committed to the development of new technologies, but also pays more attention to transforming the new technology into a quality experience that everyone can experience, miniaturizing professional 4K cameras and serving the public; The specialization of cameras will open up new video forces for the video market in 2014.

Figure: Sony Portable 4K Camera FDR-AX100E

Sony "cool shot" wearable camera HDR-AS100V

Home portable 4K to create a superior visual experience

The 4K video resolution reaches 3840x2160, which is 4 times the HD resolution (1920x1080), and the images are more exquisite and vivid. As more and more large-size 4K TVs enter the homes of the people, users are increasingly eager to create their own 4K videos and experience the richer 4K world. The more portable AX100E camera, so that 4K camera really into the consumer mass, you can "hands hold", at any time with 4K shooting precious moments of life.

Figure: Sony's portable 4K camera FDR-AX100E, built 4K images, rich 4K experience

Core technology upgrade 4K beautifully presented

The Sony FDR-AX100E supports up to 3840x2160 resolution, and 4x 1080p HD resolution sets new requirements for sensor elements and processing power. For the first time, Handycam uses a 1-inch Exmor R CMOS image sensor with an effective pixel size of 14.2 million*1 to create a new era of “one inch” for home video cameras. The new 1-inch Exmor R CMOS sensor is approximately 8 times larger than the conventional CMOS CMOS camera for home use, making it easy to create a shallow, deep, low-noise image with a cinematic feel.

Figure: Perspective view of FDR-AX100E core components

Comparison diagram: 1-inch Exmor R CMOS image sensor (left)

The new BIONZ X image processor not only ensures the processing of large-data 4K images, but also filters edges and textures according to different scenes, and quickly analyzes the subject, reducing noise and making the video quality more pure. With the advancement of the core technology, the AX100E can capture beautiful 4K video*2 that used to belong only to large professional cameras.

Figure: BIONZ X Image Processor Schematic

Figure: Internal structure of the ZEISS Vario-Sonnar T* lens used in the FDR-AX100E

The AX100E adopts a 12x optical zoom ZEISS Vario-Sonnar T* lens with a maximum aperture of F2.8-4.5. This lens adopts 11 groups of 17 lens designs, including non-spherical lenses that can reduce distortion, and can effectively improve the 4K video quality. Its wide-angle end reaches 29mm, you can easily shoot magnificent scenery, 12x optical zoom, shooting freely.

XAVC S format, 4K high definition

The AX100E can shoot up to 3840x2160/25P video*2 in XAVC S format with a maximum stream of about 60Mbps. The XAVC S recording format is a 4K video format that is more suitable for civilian devices developed on the basis of XAVC. This format uses long GOP and MPEG-4 AVC/H.264 encoded compressed video, supports linear PCM compressed audio, extends the recording time of 4K images, and leaves enough space for post-processing of the video. At the same time, using the AX100E to shoot XAVC S-format HD video can still achieve up to 50 Mbps stream, retaining more video detail than the traditional AVCHD format, significantly increasing post-production space. A 64GB SDXC memory card, which can store approximately 60 minutes of 60-Mbps 4K video stream or 145-minute 50-Mbps stream HD video*2.

More controllable, small DV is also professional

Figure: FDR-AX100E has a wealth of manual features

Figure: Effect of local HD playback

As the flagship model of a home video camera, the FDR-AX100E also supports richer features. Newly equipped lens ring that can manually adjust zoom or focus, uses two built-in ND filters to control the light transmitted from the lens to the image sensor (adjustable to off, 1/4, 1/16, 1/64, etc.) Filter mode) for easy shooting in bright light conditions. The control dial on the side of the camera makes it easier for the photographer to quickly adjust parameters such as IRIS, gain/ISO, and shutter speed. The AX100E can also support 1280x720/100P high-speed shooting*3, which is equivalent to 4x speed slow-motion during playback, in order to savor the fine details between the image changes. In addition, the AX100E has built-in Wi-Fi and NFC touch functionality, allowing users to remotely shoot or share your images via a smartphone with PMM software installed.

If you connect the AX100E to an HDTV via an HDMI cable, 4K video will be automatically converted to HD format for playback. Selecting a specific 1/4 part in the video screen can achieve local high-definition playback and experience the clear details of 4K camera shooting.

Also released with the FDR-AX100E is an HD video camera HDR-CX900E that looks similar to the AX100E. Except that 4K video shooting is not supported, other performance and functions are the same as those of the AX100E. The FDR-AX100E and the HDR-CX900E together form the "1 inch" lineup of the Handycam home video camera.

The new "Cool Photo" Wai Hui Xiu more profitable shooting

Figure: HDR-AS100V body splash-proof, no waterproof shell can also be directly connected to a wealth of accessories

Sony's "Cool Camera" cameras are loved by many young people because of their flexible fixation and unique perspective. The new “Cool Shot” wearable camera HDR-AS100V is based on the “Cool Shot” feature. It changed the previous black body to a stylish pure white color. It not only looks fresh but also increases the reflection of the sun on the body. Helps reduce the heat build-up inside the fuselage and enhance the durability of the equipment. Players praise more than the appearance: AS100V body itself has anti-drip * function can cleverly deal with rain and snow weather, with a small tripod interface accessories, without waterproof shell can also be directly connected to a wealth of accessories, make shooting more handy.

New "cool beat", more powerful core components

Legend: Comparison diagram before and after the AS100V electronic anti-shake*4 function is turned on

Legend: AS100V HD video streaming up to 50Mbps, more detailed, slow-motion playback capture more exciting.

The new "Cool" camera AS100V uses a new 18.9 million total-pixel Exmor R CMOS image sensor to achieve better picture quality in low-light conditions. The new product is equipped with a more powerful BIONZ X image processor, which greatly enhances the image quality. Processing capacity, such as support for 240P high-speed shooting, you can enjoy intense and wonderful scenes at 8 times speed slow motion. Supported by the powerful computing performance of the BIONZ X image processor, the AS100V's electronic anti-shake*4 performance has been further improved, and even more stable and smooth images can be captured during riding or outdoor sports. At the same time, the new product also supports the XAVC S format. The highest bit rate for HD video capture is up to 50Mbps.

New "cool shot", 5 sets of synchronous remote control

Last year, the RM-LVR1 wristband real-time monitor released with the "Cool Shot" AS30V was well received by outdoor sports powder such as riding and driving. This year's real-time monitor is paired with the "Cool Shot" product to control up to 5 AS100Vs simultaneously. With the monitor worn on the wrist, the user can easily monitor the images captured by 5 different angles of AS100V at the same time, start or stop the shooting synchronously. At the same time, one LVR1 can set up 5 AS100Vs, such as shooting mode, image quality & anti-shake performance*4, and perform simultaneous adjustments. The consistent manipulation of the LVR1 also greatly facilitates the clip editing of the later period. With the PMH software, users can easily create multi-view cool videos without professional video editing techniques.

Picture: RM-LVR1 wristband real-time monitor can remotely control 5 AS100Vs

Figure: Multi-view video merged with PHM software

In addition to the RM-LVR1 wristband real-time monitor, as long as the PMM software is installed in the smart phone, the AS100V can be remotely controlled by the mobile phone. If your phone supports NFC, simply touch the phone with the AS100V to complete the connection.

Figure: Smart phone with AS100V connected via NFC

Fig.: Remote AS100V via PMM

New "cool shot", professional shooting ease

The popularity of wearable cameras not only allows many players to show their style, but also quietly changes the working style of video enthusiasts and professional videographers. From studio videos to television programs, more and more special angle images are It is a lens from a wearable camera.

Figure: Comparison diagram of color setting mode (top: bright mode: natural mode)

In order to better integrate professional video production, AS100V supports time coding, color setting, IR remote control receiving and other functions. The time coding function “marks” a unique code for each frame of the video. When dealing with videos taken by AS100V and other professional devices at the same time, it is convenient for the user to quickly locate the desired picture and perform editing. In the aspect of color setting, AS100V will intelligently optimize the video in the camera body to achieve the “bright” effect of direct filming. At the same time, the cameraman can also choose the “natural” color mode, which is conducive to the later editing and easier to play. Convergence with the pictures taken by other professional equipment.

Picture: Simultaneous control of AS100V and professional cameras via IR remote control

In addition, AS100V also supports remote control devices for professional cameras. When multi-camera shooting is performed with a large professional camera, the camera operator can synchronously control the positions including the AS100V and start or stop the shooting synchronously. The addition of several thoughtful designs, coupled with the unique perspective of the AS100V's high image quality, 50Mbps stream, and large-scale camera equipment, has made the smart camera AS100V an effective assistant for professional video shooting.

In addition, at the same time with the AS100V, there are four new accessories, including the lens protection cover AKA-HLP1, adjustable arm VCT-AMK1 and convenient self-timer strut VCT-AMP1, consumers can use "cool beat" to play more More cool tricks.

Figure: Four cool new accessories

Regardless of the professional or home field, Sony has always led the development of the camera market. Almost every market revolution has contained the unremitting efforts of Sony engineers. Unlike product-oriented brands, Sony has always focused on improving the user experience. The FDR-AX100E enriches the user experience of the “4K world” from 4K cameras, 4K players, 4K projectors to 4K BRAVIA TV sets, and Sony’s consumption. Provides a complete 4K ecological chain. The "cool camera" HDR-AS100V also embodies Sony's innovative spirit, making the compact wearable camera a "professional" device capable of shooting "big movies." Sony uses every breakthrough to bring new forces to the video industry, and continues to inject new vitality into the entire video industry with continuous technological innovation.

Sony Home 4K camera FDR-AX100E, flagship HD camera HDR-CX900E and "cool camera" HDR-AS100V will be on the market in the near future, now buying 4K camera FDR-AX100E will also receive SF-64UX/T1 CN memory card and Movie Studio 13 video editing software. For more product details or ordering, please visit Sony's official online store () or follow Sony's official Weibo @ Sony Video Circle (http://e.weibo.com/diclubsony).