Some Thoughts on Design Art

-- Zhang Xiaofei

At a time when humankind is about to enter the 21st century, as a designer and educator in the field of visual communication, faced with the ever-changing changes and the era of more and more human beings, we are picking up the design and art again. Thoughts.

Skills are the foundation of all artistic disciplines, and design has become one of the most important techniques of designers. The technique depends on the effect; the effect depends on the artistic conception, emotion and thought of the work. If you don't have a clear purpose and mood for what you want to express, if you don't have a profound experience, you don't know what you want to express, you don't know to produce it. What kind of effect, you do not know what skills to use to achieve. At present, many Chinese graphic designers seem to have entered a misunderstanding. It seems that the more computerized the screen effects, the more effects they have on change and levels, the more attractive they are, and the more they can embody their sense of design. As everyone knows, such a one-sided pursuit of modern high-tech effects is not only the end of the past, but also close to nothing. Skills must start with content. The purpose is to convey a content that you want to express. Skill is nothing but a means. A computer is just one of many tools in a designer's hands. Its purpose is only one. However, the means must not be unitary, because the effect of each means must be new. This requires the designer to choose, scrutinize and accept, but also to use smart thinking and a relaxed attitude. But what How to relax the use of arts and crafts, how to relax, and how to make the mind's creativity breathe, can not be explained by words, and sometimes it will be misleading, mainly by long-term experience and feelings. When a pianist plays a piece, he puts his own expressions and emotions into the music. All the movements and postures are felt and shaped by the heart, and even the wrong sounds are not lost. The technique was only a small foil at the time. When teaching skills, the more experienced teachers, the more diverse and different methods of teaching. Skills, whether they are absorbed from teachers or peers or they are groping for themselves, must be applied flexibly and flexibly. This is especially true of stereotyped dogma. If you do not know what ideas you want to express, what are the methods and rhetoric alone? To be honest, many performers and singers are very complete in performance, but they are all alike after listening to one hundred times. There is no such thing as original creation, no artistic expression, and lack of a “human” component. Human nature. Piano masters such as Holloway and others are a lot of problems. They have many wrong “tones” and leaked “tones”. But they are all true. When they are playing, they devote themselves wholeheartedly. They have forgotten their movements, postures, expressions and audiences. Combine with the music itself.

Design, in English, is "open ended", so it will give you so many imaginations and illusions. The space is so vast. There are many things that can be creatively created from there. This is true. Design art.

The design and other artistic categories may be different. They are closely linked with the most fashionable things in the contemporary era. Therefore, the sensitivity of designers, especially the sensitivity to changes in peripheral things, is particularly important. The sensitivity depends on For designers to learn and accept. When studying in the school, you can learn from the teacher many rational aspects such as the structure and level of design. Understanding of the design and understanding of the feeling can only rely on your understanding and ability to accept.

Continuous learning is a way for a designer to improve and improve himself. Self-criticism is an important learning method. When you come to a certain step in the design process, you should stop and re-examine yourself. The style, means, thoughts, creativity, artistic conception, and so on, which are also a brewing for their own next step. Constantly reflect on oneself, this is very important for a person engaged in visual arts. Art is an edifying discipline, but sometimes it requires rational analysis to understand and improve itself. According to my learning experience, I feel that I must first know my own requirements and experience for an effect. I must write in my mind the meaning of each point, line, face, color, and the meaning and feelings it contains. The clearer and clearer the better. If you don't have a realm in your mind that you think is ideal, then when you look at your work, how do you evaluate whether it fits your mind? Moreover, the goal of one's pursuit of oneself is constantly updated with the improvement of the level of understanding of the art. Therefore, it is rare to feel satisfied with what he has created throughout the entire learning process and even in one's life.

Art has no boundaries, because there are many common things between the arts. Congenial bypass is also one of the most important ways to learn design art. My involvement in and passion for music, calligraphy, literature, and other art categories has helped me appreciate the importance of design creativity. The most significant of all is the enhancement of my sense of power and the expansion of my sense of scope. It may have been the design itself. Professional perception, but nowadays it is like installing more strings, so that I can resonate with the design in the wider field of artistic thinking.

Personality is what every artistic person pursues. How do you view the individuality of design art in art? In my opinion, the design work should reflect its function of conveying information and effectively embody a designer's design idea. This is the appearance of design style and personality. The most important thing is truthfulness, sincerity, and naturalness. There can be no reluctance and contrition. On the other hand, it is the designer's own self-cultivation. I think that personal cultivation is a process of accumulation. The more flexible this process is, the more effective it is to absorb the surrounding works, and the more it will be rejected. Small, the two are mutually reinforcing, the accumulation of personality has a role in the development of personality, and the development of personality can make their own personality more and more abundant.

I believe that the most fundamental distinction between humans and machines and animals is that human beings are a combination of rationality and emotional integration, while animals and machinery are not. In art creation, how to grasp the balance lever between reason and sensibility has always been an eternal theme. As a contemporary graphic designer, the primary issue is to cultivate a sense of design. The so-called sense of design is the ability to grasp the design. The cultivation of this ability not only contains a certain degree of talent, but the most important thing is the designer's own cultivation, vision and overall quality. With this sensibility ability, and then through practice-cognition-re-practice, we gradually return design to the trajectory of rationality. This cyclical process will give people a sense of freshness and make themselves right. The understanding of design has been improved and sublimated. We will enter into new designs again and again with an exciting mood. This perceptual-rational-perceptual process will play a very large role in the improvement of a designer’s ability. At the end, he will achieve what Mr. Wang Guowei’s “starting within and out of it” realm and examines himself. The works can be viewed objectively with the attitude of a bystander. When creating works, they can fully contribute with subjective enthusiasm. The so-called "subjectively loves everything and understands everything objectively."

The art of any one class pays attention to its coordination and balance. When the relationship between the outside and the inside and the surrounding is coordinated to the limit, the work is also perfect. When viewing Chinese traditional calligraphy works, the first thing to pay attention to is its composition and charm, and not the beauty of individual words and phrases. This is the truth. No wonder that in the fashion show, even the body's fashion shows have appeared. Isn't it intended to exaggerate the display of "the ultimate unity and coordination of clothing and the human body?" In the field of contemporary social design, people and the environment have always been the focus of designers. How to better reflect the harmony between design, people, and the environment has become a major issue for contemporary design.

I wish every visual artist who is about to step into the new century can bring new thinking into the art flowers that bloom in the next century. Finally, allow me to end this article in one sentence and share it with everyone: Purity of heart is to will on thing.