Prepress New World (GATF Forecast)

(A Brave New World for Prepress)
With the continuous development of American business culture, many companies have found that they must change or they will face bankruptcy. The same is true of the prepress market. Technological advances, shrinking markets, and competition from foreign industry invasions have forced prepress workers to begin to doubt the company’s continued profitability. Some companies seek out the way through mergers and acquisitions of other companies, while others have created new profit points by expanding their service coverage. No matter what their solution is, the only thing that will not change is that they must change if they want to continue making profits.

Prepress companies are cautiously watching every movement in the market and constantly creating new products and services to meet the market demands of this new world. The current technological environment and changing purchasing requirements have prompted the prepress company to form an idea that the market will determine everything.

Prepress companies have begun to realize that their growth opportunities are closely related to their understanding of the digital process. These core digital competencies provide printers with a unique opportunity to meet the changing needs of their customers. The company's products or services must be able to achieve a market solution that meets the ultimate goals of the customer.

Prepress service providers currently open up the following products and services:
Digital Printing; Large Format Printing; Variable Data Printing; Commercial Printing; Digital Photography; Resource Management; Planning Creativity; Design and Editing; Equipment Management; Page Layout and Art Direction; Project Management; Workflow Consulting; Network Support; Technical Training; Data transmission; job processing; broadcast services; website construction;

First, creativity and design One area where growth is more apparent is the "upstream" operation in the production process, which captures works earlier in the creation and design process. Companies venture to "counter-flow" to seek more revenue, and to maintain existing customer base by providing more complete product integration.

Upstream operations can provide printers with the greatest possible return with minimal investment. Downstream services such as digital resource management, equipment management, digital and traditional printing require huge investments in manpower, time and money. While services such as creation, design, and digital photography require some investment, they are far less than the former.

Although the traditional prepress industry also has a creative side, there is still a big difference between providing creative and design services and ordinary prepress. It requires a different business model, different sales channels and a new set of production processes.

Many prepress companies that provide creative and design services first offer these services to their old customers and then expand into new areas and potential customers. There are also companies that have built a brand new customer base by adding these creative services to the production line. Creative design services range from print advertising to broadcast to multimedia production.

The time required to develop and promote creative design services varies, with limited services taking several weeks, and developing complete product services (including broadcast production and media production) takes a year or more.

From managing prepress business to pioneering creative design services, salespeople need to make great changes, listen to customers in a new way to obtain the required information, and are not in the workflow, sales system, price system and personnel issues. A simple conversion from traditional prepress. However, the market itself is still developing, and creative design services will become a new profit point, and it is also a way for the company to stimulate upstream or downstream services related to prepress.
Second, digital printing For many prepress companies, downstream services, especially digital printing, will eventually form a viable profit point. Digital printing's variable data capabilities are of great importance and are a key factor in the ultimate success.

In the marketing process, variable data printing provides an opportunity to meet special needs. Unlike other services, variable data printing offers a natural sales opportunity. This kind of sales method is more instructive in nature, helping potential customers discover how to use this data to increase profitability.
Prepress believes that entering the digital printing field requires careful consideration, including economic strength, researching potential customers, establishing a viable business model and sales plan to ensure economic success.

Third, digital resource management Digital resource management (DAM) is not only the management of images. The advanced digital resource management system manages files to achieve simple storage, recall, and repair functions. In addition, the system can communicate with the system at the company's site to automatically obtain product price information, inventory control, and economic data.

It is more meaningful to present the value of the DAM system in the words of the customer rather than the prepress operator. A successful retailer must understand all the customer's needs. Of course, customer's printing and advertising is also very important, but you must understand the details of the customer to enter what kind of market areas, their purchase cycle is what? What are their marketing goals?

Using the DAM system can guide customers to understand the status of resources and help them achieve their goals. Every aspect and area of ​​impact needs to be carefully examined, documenting what the requirements are, how the DAM system is implemented, and the associated costs and expenses. How to wait. To successfully implement this innovative process, most sales staff need training and retraining.

In terms of direct and indirect sales, it is difficult to distinguish pure DAM services from the ever-increasing revenue generated by DAM. It seems that DAM itself cannot be a source of profit, but its impact on the entire profitability of prepress companies cannot be ignored.

Profit from change Today's prepress companies have the opportunity to become future full-scale, visual communications companies with capabilities such as image capture, processing, creation and design, resource management, and output for network and printing. No matter what the services are provided, prepress companies must make sufficient investments in time and money, and are willing to accept tremendous changes in the business structure. Prepress companies that can withstand this process and make timely and appropriate changes will provide new, non-traditional prepress products or services that will increase their profitability.

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