Printing industry 廿e century

壹、e-Learning

Businesses need e-Learning to do e-Commerence, and e-Learning must invest in all people.

è´°, e-Commerce

The conduct of transactions through the corporate Internet, including business-to-business, corporate-to-customer inquiry, quoting, ordering, payment, and services via the Internet, are all e-commerce activities.

Members of e-commerce

1. Internet finance

2. Enterprise Application: EDI, Electronic Forms, Process Reengineering

3. E-government

4. Business to Customer: Network Marketing, Customer Service

Two pillars and four foundations of e-commerce

1. Two pillars:

(1) Public policy, law, and privacy issues.

(2) Document security and network technology standards.

2. Four basics:

(1) General business service infrastructure: mechanisms such as security/authentication/payment/catalog.

(2) Information and Information Exchange Infrastructure:

(3) Multimedia Content/Web Publishing Infrastructure:

(4) Network Infrastructure: Telecom/Wired/Unlimited/Internet.

E-commerce system import steps

Establishing strategies → Finding suitable partners for work partners → Survey of partners’ needs → Education and training of internal personnel → Change of work processes → Physical equipment and technology evaluation → System build → System test and correction → User education and training → System online → Analysis and Improvement of E-commerce Promotion → Implementation Effect

Enterprise e-Favorites

In August 2000, it investigated the e-marketing of domestic listed companies:

In 2001, 70% were ready for e-Chem.

Enterprise Resource Planning (ERP) -----53%

Supply Chain Management (SCM) ------------57%

Customer Relationship Management (CRM)-60%

叁 Enterprise Resource Planning (ERP)

The key point of ERP system lies in system integration, which is to integrate the original divisional work flow and transaction data in the enterprise body into the "unified" information system.

Enterprise e-engineering should be based on ERP as a backbone through a distributed multi-tier architecture and set up on the Internet. Therefore, the introduction of ERP is not simply a matter of purchasing software. Need to have goals, teams, and effective methods.

肆, Supply Chain Management (SCM)

Vertical integration from your suppliers to your customers. Optimize transaction processes and transaction prices. That is, the right product is delivered to the right place at the right price at the right time. Therefore, a complete SCM should include: procurement, inventory management, forecasting, warehousing, and logistics support.

The enterprise can achieve the following goals by importing SCM:

1. Reduce inventory to reduce costs.

2. Safe inventory can increase customer satisfaction.

3. Complete data can reduce the chance of mistakes in order entry.

4. The circulation of rapid inventory information.

Wu, Customer Relationship Management (CRM)

At the most suitable time, we provide the most suitable products and services to the most suitable customers through the most suitable pipeline, and create the greatest profit for the company.

By analyzing customer's consumer behavior, the company can provide customers with personalized services and accurately predict customer needs. Therefore, using 20/80 theory, 20% of customers in the pyramid can create 80% revenue.

The introduction of CRM by enterprises can gain the following benefits:

1. Make market segment adjustments.

2. Retain customers by increasing loyalty.

3. Improve customer satisfaction.

4. Increase the profitability of the company.

Lu, Security:

1. The confidentiality of information.

2. Identification of identities.

3. The authenticity of the information.

4. Non-repudiation.

柒 The role of database in e-ization

First, establish a database can get a competitive advantage

Second, when to build a database:

It is the time for the establishment of a database to reduce or expand the scope of marketing, or to develop e-plans to achieve internal control or cost control.

Third, how to proceed to establish a database

(a) Confirm the company's goals and the goals the customer wants to achieve.

Therefore, it can be divided into two stages: phase assessment and overall benefit assessment.

(b) Whether the phased benefits have reached the target and whether the overall target is appropriate. The development of another budget is quite important. The main reason is that the database is a high-cost one, which includes a periodic budget and a holistic budget.

(c) The support of the senior management of decision-making, e. The common responsibility of all my colleagues is established.

Fourth, the key to success or failure

(1) Decision-making executives fully support the goal: the establishment of goals is very important to the high-level management, and the main reason for e-change is the change of processes and habits.

(b) Do not dance with other companies: Others may not succeed, and you may not necessarily succeed.

(3) The plan needs to return to reality, that is, the planning of the budget.

(d) Select the vendor and execution team.

(5) Coordination of departments: This includes the review and management of the system after its construction.

捌, website cost data and technology

First, the cost of setting up your own website

(1) Host room hardware and software equipment: Including the operating system, other software and databases, such as SQL, Oracle, DB2 and so on.

(2) Personnel costs: This includes the costs of system engineers, network engineers, and software engineers of commercial websites.

(C) data line costs: a regular fee, such as ADSL, ISDN and so on.

Others such as firewalls, business mechanisms and electronic wallets.

Second, outsourcing: using strategic alliances, etc.

Third, hosting: Handle the website on behalf of the business, and combined with marketing techniques.

Fourth, the virtual mall: Or rely on to reduce the cost of expenditure, its relatively few services, but the choice of its services more.

玖, Founder E-Media Strategy

Founder started from the print media and integrated data from the Internet, television stations, and other media. Therefore, E-Media can be defined as a brand-new digital information production and distribution method that breaks through traditional media and integrates the latest related Internet, communications, digital media, and application software in the e-commerce environment. Especially in the Chinese environment, the concrete manifestation is to enrich the Chinese message content and speed up the information transfer and application.

E-Media Features

First, information dissemination: More efficient, more extensive coverage, more diversified forms of expression.

Second, information generation: new ways, automation and digitization.

Third, the cultural basis: Chinese culture and local characteristics.

Fourth, application technology: safe, easy to use.

The driving force behind the development of E-Media

First, sound, imagery, and emotional factors contribute to persuasiveness.

Second, the network processing is too tedious, so it is simplified to comply with e-generational networking

Third, the advent of the fixed-line broadband era, the future of DM is not just plane.

Fourth, the Internet population continues to increase.

Therefore, the enterprise e-evaluation needs to consider its own technology and capabilities, but it still needs to consider its strategic alliance partners, which will help its follow-up support and is worthy of reference in the industry.

Internet-based book editing

The electronic book data search is generated through the database to subscribe to the integration of the e-book and the database query as a database. Graphic color printing finally developed towards EC. At present, HTML is too simple and complex to use in Java. SGML is too complicated and the system is too large. XML is easy to learn and performs well. Many large companies have invested in it, so XML will become a cross-platform plane. The mainstream of publishing, networking, and e-book integration.

The advantages of Founder Information in E-Media

First, strong research and development capabilities

Second, rich system integration capabilities and system engineers

Third, complete media solutions experience

Fourth, professional prepress technical service team

V. Plan for exclusive solutions in various fields.

Pick up, conclusion

Plane production is no longer just a plane, whether it is a website or an e-book, it uses the Internet to communicate and create its added value. Future information can be integrated with existing print, PDF, XML to electronic publishing on the website, and its content can be integrated into one. And through the database to sort the data and statistics to create additional value of Content.