A trillion-dollar outlet for packaging and printing has arrived! Are you still not following?

In just a few years, new retail, new agriculture, and new manufacturing have triggered a trillion-level slogan in the printing and packaging industry. An era of small-volume personalization has arrived.

New retail opens the air outlet for small-volume custom packaging

Since Ma Yun proposed the new retail concept a year ago, the concept of inciting 30 trillion GDP has focused on the keen eye of all walks of life. But for the printing and packaging industry, the new retail officially announced the arrival of small batches of personalized custom printed packaging spring.

The three basic characteristics of new retail include “new production, new circulation and new sales”. In short, the new production is personalized and customized; the new logistics eliminates the inventory and reduces the amount of goods; the main content of the new sales refers to the first order to reproduce. All of this is related to small batches of personalized custom packaging.

There is also an unavoidable problem, that is, consumption rejuvenation accelerates consumption upgrades. On the e-commerce platform, “18 to 24 years old consumers account for 64% of sales, and 25 to 29 years old account for 20%.” Young people have become the mainstay of consumption, accelerating the adjustment of consumption structure, and also making small batch customization. The wind is getting stronger and stronger.

In a nutshell, traditional printing and packaging emphasizes scale and standardization. However, in the next decade, the main features of printing and packaging will be intelligent, personalized and customized.

Small batch customization has eight features that have been to the tuyere

The so-called "the wind starts at the end of Qingping", it is necessary to determine whether the air outlet of small-volume custom packaging is coming. Below, the eight major signs listed in the package are enough to ignite the passion of the industry for small-volume customization.

1. Procter & Gamble giants such as Procter & Gamble and Unilever began small-scale and end-to-end services.

In recent years, P&G has been expanding its marketing to e-commerce. At present, the proportion of sales of P&G China's e-commerce channel has increased to 19% in 2015 and is likely to reach 32% in 2020.

Now, P&G has adopted the strategy of SIOC (ship in own container) to make products come out from the production line to the consumers. It does not need to be repackaged, which greatly improves the speed of inventory turnover. It also means that the speed of inventory turnover is also increased. Small batches of P&G orders have become a major trend.

In the first half of this year, the sales of P&G e-commerce channel increased by about 60% year-on-year, which made the daily giants reverse the four-year decline.

2, consumption upgrades have given birth to food and beverage personalized customization

The middle class pursues products that are real and small, and exquisite. The day and night workers tend to replenish their physical fitness, improve their vitality, and reduce the day and night hazards to a low level. Young women are more concerned about their body and appearance, and are good for skin and physiological maintenance. Sports enthusiasts like low-sugar, low-calorie but nutritious products that quickly replenish the energy consumed by exercise.

As a result, customization has become a major trend in the food and beverage industry.

3, the impact of the strong impact of the Canton Fair is getting smaller and smaller

According to the statistics of the Ministry of Commerce of the People's Republic of China, in 2015, China's import and export trade volume reached 4 trillion yuan, of which 30%-50% of the inquiries were from small and medium-sized orders, and the trend of fragmentation of global foreign trade orders became more and more obvious. There are hundreds of orders placed at the Canton Fair site, some dozens, some even a few!

4, the new brand blowout and explosion models popular push small batches

In recent years, with the advent of consumption upgrades, WeChat marketing, and community marketing, new brands have shown a blowout trend. In the view of Zhang Ye, the founder of Qingshan Capital, the next decade will be the golden age of consumption upgrading. It will be a comprehensive brand update in the segmentation field and new scenes. Therefore, any category will generate new brands.

A tearing, carton brother, happy bag, nine gift workshop, grayscale environmental protection, etc. all launched explosive products, through the explosion of products. Explosive products do not pursue sales, the purpose is to create a new brand, and form a flow portal to drive sales of other products.

5, colleges and universities are adjusting professional

In 2016, Shenzhen Vocational and Technical College, Dongguan Vocational and Technical College, and Zhongshan Torch College changed the “Packaging Technology and Design” program to “Packaging Planning and Design”, which is specially designed to deal with future brand explosions. It is already earth-shaking.

6. New agriculture has spawned countless agricultural brands

On September 28, the regular press conference of the Ministry of Commerce revealed that in the first half of 2017, the national agricultural e-commerce sales reached 88.4 billion yuan, a year-on-year increase of 48.2%, which was 4.6 times the growth rate of total retail sales of social consumer goods in the same period. Taking Shaanxi as an example, the province's agricultural product trademarks have reached 45,000; the geographical indication trademarks are 89, ranking 12th in the country.

7, digital printing machine sales

According to the statistics and forecast of the Yano Economic Research Institute of Japan, the global digital press sales volume will reach 76,400 units in 2016, a year-on-year increase of 7.3%. From 2015 to 2019, the global digital press sales will grow at a compound annual growth rate of 7.2% year-on-year, and will increase to 94,000 units by 2019.

8, small batch personalized customized platform, such as springing up

In recent years, small color printing, Yunchuang Heku, E box printing, box knowing, Chuangketong, Huitian cloud network and other platforms have appeared, fully demonstrating that the industry's pioneers are optimistic about small batch customization.