Moon cakes are the food of the Mid-Autumn Festival of traditional Chinese festivals. Every Mid-Autumn Festival, eating moon cakes and rewarding the moon has become a must-show. The moon cakes at that time were very close to the people. Later, as the mooncake consumption entered the cycle of public funds and gift consumption, many food manufacturers in the urban area formed a distribution model of mooncakes “not relying on retail to buy by groupâ€. The routine of this model is: first set the price of the mooncake cake to a high price. Discounts are given in group purchases, in which huge profit margins form a mooncake interest transport chain. A moon cake gift box, ranging from a few hundred to more than a thousand is also a common occurrence. However, this year, due to the government's restrictions on the "three public" consumption policy, the market share of moon cakes has suddenly dropped. Both merchants and hotels, even western cake shops and coffee shops, are mainly promoting low-end products.
Market terminal demand is the main reason for the economic development. According to the survey, the reason why luxury moon cakes are so is mainly caused by people's gift-giving needs. Moon cakes, the consumption of civilians should be alienated into consumer goods. In the end, thanks to the holiday gifts, it can be said that the public consumption, holiday gift winds pushed up the overall price of moon cakes. Over-packaging is just a form, a result, in any case, can not be a headache, a painful foot. The reason why this year's moon cakes are more "smooth in the autumn" than before, it just proves the truth by practice: blocking the demand and curbing the market.
According to the China Bakery and Sugar Products Industry Association, this year, due to the rising prices of raw materials such as nuts and nuts, and the increase in labor costs, the cost of moon cake production will increase by about 10%. However, according to most of the mooncake manufacturers in the urban area, the price of moon cakes this year is the same as last year, and many local manufacturers have increased the price of low-grade moon cakes. I hope to break through the popular and intimate route. At the same time, the heads of some hotels also revealed that some hotels have reduced the production of moon cakes this year. This year's moon cake market in Hangzhou is becoming more and more "grounded." Not only the price is close to the people, the packaging is more environmentally friendly, and it is used repeatedly. The taste emphasizes low sugar, low oil and low calorie.
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