After the publication of the draft of the "Technical Standards for Finished Residential Buildings in Sichuan Province", Sichuan Province held a standard review meeting on the morning of August 19 to review the "Technical Standards for Finished Residential Buildings in Sichuan Province" to be released at the end of September. . As the third region in China after Jiangsu and Chongqing, the third district is about to introduce the standard of finished product decoration, which undoubtedly provides an idea for the development of the wardrobe industry.
Finished house banned second renovation
"Standard" is a unified definition of residential decoration, such as fine decoration, decoration once in place, full decoration, etc., collectively referred to as finished residential, and has an accurate definition.
The "Standard" is intended to provide developers with more than 4 sets of decoration models for buyers to choose, and provide a "menu-style" decoration method for buyers to choose, "can reduce the cost of decoration through centralized procurement, and can also avoid the lack of personality of the finished house." The finished product after delivery will prohibit the purchaser from undergoing a second renovation. This is undoubtedly a blow to the wardrobe industry, which is mainly focused on home improvement channels.
The rough house will be phased out
Sichuan Provincial Housing and Construction Department said that starting this year, Sichuan Province will actively promote the promotion of finished residential buildings, comprehensively improve the quality of housing, reduce building energy consumption, reduce resource consumption, and strive to make new commercial housing in the province through five years of hard work. The decoration ratio is not less than 60%.
In recent years, with the market demand and the promotion of developers, there are more and more hardcover houses in Chengdu, and many developers have launched hardcover houses. Faced with the future development of the residential industry in the era of “finished housingâ€, how will the emergence of a large number of finished residential buildings affect the home furnishing industry? How will the downstream industries such as the wardrobe industry transform? The industry generally believes that this policy will intensify the wardrobe Industry industry competition.
The advent of the era of finished goods
The hard-line regulations for developers to develop finished homes are the first to be affected by the home improvement company and the building materials industry. It is understood that at present, part of the Chengdu home improvement market is the overall decoration, including home improvement, building materials and post-soft assembly decoration "one-stop"; part of the traditional home improvement, that is, only responsible for hard-wearing links, not even including building materials. Some people in the industry believe that according to the development trend of finished houses, the future two major industries of home improvement and building materials are bound to undergo fission, that is, the strength of the brand to go with the source of cooperation with developers, design studios or high-end residential decoration companies will divide the rest of the market, Building materials without characteristics are absolutely eliminated by the market.
It is reported that in recent years, with the development of the trend of hardcover houses, some local large-scale home improvement groups have gradually adapted to the market optimization pattern and docked the “product era†in advance. The implementation of finished residential houses will inevitably bring about a "vibration" to the wardrobe industry. Some insiders believe that this "one pool of water" will be even more irritated.
Consumers turn to buy services
With the spurt growth of the finished product market in the future, the deepening cooperation between the leading wardrobe enterprises and developers, the continuous improvement of the cooperation mode, the market share will continue to be concentrated, the polarization of the wardrobe industry is bound to accelerate, and the wardrobe enterprises with continuous innovation will Recognized by the market and consumers. However, it is worth mentioning that in addition to the competitive pressure between brands, wardrobe companies that want to cooperate with the developers of finished houses must also bear more pressure.
In other words, the previous wardrobe brands are more than the price, dot density, and the future competition will be the financial strength, management capabilities and resource integration capabilities. Especially in the era of finished products, the wardrobe brand wants to achieve more stable development in the future. It is inevitable that the group headquarters will directly sign a strategic cooperation agreement with the real estate agent. The agents in each place are responsible for the installation and after-sales service, and the purchase market is 60%. Consumers of the above finished houses will also switch from buying materials to buying services.
For real estate and wardrobe enterprises, in order to obtain a larger market, it is necessary to transform in accordance with the laws of the market. Catering to consumer demand is a top priority. In addition to quality service, the product itself is safe and environmentally friendly, and it is sustainable. An indispensable element.
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