The number of mahogany furniture stores has doubled in the past two years.

According to the relevant regulations of the AQSIQ, mahogany furniture mainly refers to furniture made of rosewood, rosewood, ebony, rosewood, and chicken wing wood. Other than that, wood furniture cannot be called mahogany furniture. It is understood that rosewood is the most important material for Rizhao mahogany furniture.


Redwood furniture store doubled in two years


Sales shop:


Has reached fifteen or six


Mr. Chen, who has been selling furniture for eight years, still remembers that there were only seven or eight shops selling Rizhao furniture in Rizhao in 2010, but it has doubled in the past year and has now reached fifteen or six.


"At that time, the market of mahogany furniture was limited. In the past two years, the sales of mahogany furniture suddenly ushered in the peak season, which also prompted the Rizhao mahogany furniture store to appear in batches." Mr. Chen said.


It is understood that in the past three years, China's mahogany furniture enterprises have sprung up, the number of enterprises has been increasing, and brands have emerged, especially since 2008, the number of enterprises in some regions has doubled.


The mahogany furniture brand realizes “blowout”, Fujian’s everyone’s home, Gongpinxuan, Sanfu, Shanzhong, Liantianhong, Zhejiang’s annual red, Mingtang, Mingqingju, Daqing Hanlin, Xinming, Xudong, Guangdong Zhongshan’s red Guxuan, Xuanhongfang, Hexing, Century Mingjia, Wushan of Guangdong Taishan, Xinglian, Youlian, Shenfa of Shenzhen, Guangdong, Qingbao Pavilion of Guangxi Pingxiang, Yizilian, Beijing’s Jinfei, Yuan Henry, Shanghai's aviation tube mahogany and other brands across the country emerged.


"The number of production enterprises is increasing. If you want to be invincible in the competition, you must constantly open up new markets, so this is also an important reason for the large number of Rizhao mahogany furniture sales stores." Mr. Chen said.


market:


Consumers are mostly high-end


We all know that the price of mahogany furniture is relatively expensive, which makes it difficult for mahogany furniture to enter the homes of ordinary people. According to the development of the current mahogany industry, “the mahogany furniture will only continue to appreciate and will not depreciate.” Mr. Chen said .


It is understood that the current redwood consumer market in Rizhao is mainly concentrated in the offices of large hotels and large companies. "There have been a rosewood desks in recent years, but they are all bought by wealthy bosses," said Mr. Chen.


According to Mr. Zhu, the general manager of Yuemeijia, the average citizen who can now consume mahogany furniture is still very limited. The average citizen who buys a lot is also for collection. “It’s an investment purchase.”


Moreover, the current Chinese style of furniture decoration is rarely seen, so ordinary furniture is more suitable for the current trendy decoration style.


According to Mr. Zhu’s estimation, the market share of Rizhao’s mahogany furniture should now be tens of millions. “In 2009, the redwood homes in Shandong Province had a market share of 4 billion yuan. According to Rizhao’s current economic level, there are tens of millions of market shares.”


Citizen:


Too expensive is not practical


In a furniture plaza, the reporter saw several citizens. Mr. Liu prepared to marry “11” and is now renovating the marriage room. "To choose a piece of furniture today." Mr. Liu said.


When asked if he would choose mahogany furniture as a newlywed furniture, Mr. Liu was very decisive to say no. "Redwood furniture is too expensive, a set of tens of thousands or even hundreds of thousands, my renovation budget is only 40,000 yuan."


Later, the reporter saw the citizen Mr. Sun. Mr. Sun said that he did not know much about mahogany furniture, but he bought a set of chicken wing wood furniture.
"I don't think it's a bit practical. Sitting on it is not very comfortable. It's not as comfortable as a sofa with thousands of dollars." Mr. Sun told reporters while looking at the furniture.

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