2012 China Famous Furniture Home Textiles and Softwear Exhibition

In the fall of 2012, the 9th Beijing Home Expo will be grandly opened at the National Agricultural Exhibition Center in Beijing from August 24th to 26th, 2012. As one of the theme exhibitions of the exhibition, “2012 China (Beijing) Famous Furniture Home Textiles and The Soft Dress Exhibition will jointly create the perfect home with the other five theme exhibitions!

How big is the Beijing furniture home textile and soft clothing market?

According to statistics, there are 170,000 new couples married each year in Beijing. Each pair of new people is conservatively consuming 30,000-50,000 yuan in furniture, home textiles and soft clothes. The annual market is only 8.5 million yuan. Market capacity, this data means that the Beijing market has become a rich and delicious fragrance in the eyes of domestic and foreign furniture and textile brands. In addition, Beijing's 15 million permanent residents' new home decoration and old home renovation, furniture, home textiles and other soft-packed products are purchased and replaced with huge demand. The Beijing home, home textile and soft-packing market has huge cake space.

Beijing furniture feast: the glory blooms into the water

As far as the Beijing market is concerned, the huge purchasing power of furniture, home textiles and soft furnishings and the potential of market development have made more and more people of insight see that there is a need for a professional exhibition organized by authoritative associations and professional exhibition institutions in Beijing. For the end consumers to provide a one-stop service brand furniture exhibition from furniture purchase to home textiles, software installations, and at the current stage of increasingly serious channel competition.

Beijing also needs an efficient, convenient, comprehensive and accurate channel docking platform for brand owners, truly solving the market's urgent needs for Beijing's furniture, home textile and soft-packing brands to break through and seize the market, and the success of this idea is put into practice. Practice will also set off a huge industry development boom throughout Beijing, which is of epoch-making significance for the economic development of the entire Beijing and even North China market and the revitalization of industrial channels such as furniture, home textiles and soft furnishings.

It is reported that on August 24-26, 2012, Beijing·National Agricultural Exhibition Center, 2012 China (Beijing) Famous Furniture Home Textiles and Soft-packing Exhibition will focus on new products, new technologies and new styles in the home, home textile and soft-packing industries. The new concept brings a wonderful feast of home textiles and soft furnishings to the capital people in a new style.

Dana Exhibition in August to create a professional brand furniture exhibition

The exhibition was co-sponsored by the national authoritative industry association (China Association, etc.) and a well-known professional exhibition organization (Dana Exhibition Group), and was executed by Beijing Dana Exhibition Co., Ltd. Dana Exhibition Group has nearly 20 years of experience in large-scale professional exhibitions. It has more than 40 domestic exhibitions and overseas exhibitions. It has strong strength and deep understanding of the professional operation of the exhibition.

The reporter learned from the organizing committee that 2012 China (Beijing) famous furniture home textile and soft decoration exhibition is dedicated to building a promotion and product trading platform for the home brand to explore the Beijing market, and will fully display the latest in the home furnishing industry such as furniture, home textiles and soft furnishings. Product technology and fashion trends, comprehensively demonstrate the development strategy and marketing initiatives of home brands in industrial transformation and upgrading, and promote the overall level of the home industry. This year's famous furniture home textile and soft decoration exhibition exhibits complete categories.

Covers solid wood flooring, panel furniture, sofa soft beds, children's furniture, overall wardrobes, home textiles, home accessories, lighting, curtain fabrics, etc., so that the capital people can go out of the exhibition hall to carry out one-stop home consumption experience, lift The pain of consumers' purchase. At present, all the exhibitions and exhibitions of the exhibition have been launched. Well-known brands such as Hao Laike wardrobes and American Immanhaus mattresses have been stationed in the exhibition.

Comprehensive reporting, multi-angle interpretation

The quantity and quality of visitors has always been the key to the success of the show. According to the organizing committee, the organizing committee has accumulated the home media of the 8th Beijing Expo.

In terms of exhibition promotion and buyers, the organizing committee of this exhibition insisted on generously, millions of advertisements were launched efficiently, and all-round promotion and promotion according to the composition of the audience, around all aspects of the exhibition (exhibition dynamics + exhibition highlights + exhibitor dynamics + new products) +Special activities + designers + consumer hotspots, etc., with active promotion and promotion throughout the whole process, the implementation of "network media + print media + outdoor media + mobile media" and other three-dimensional bombing promotion.

At the same time, by highlighting the home consumption hotspots, we will guide consumers to rational and healthy consumption, and at the same time pass on the latest home concepts to consumers, and spread the brand image and brand concept of major exhibitors to potential distributors and target consumers. . I believe this is the most professional furniture and soft decoration event held in Beijing. It is expected that nearly 60,000 visitors will visit the exhibition and share an unprecedented event.