Iron furniture is popular in the international market, the Pearl River Delta is still in its infancy

According to overseas data, the international furniture industry is gradually entering the “metal age” from the “wooden age”. The furniture industry has emerged as an “iron army” team, and their products have gradually penetrated into the living room, bedroom, kitchen and other fields. Like most furniture exporters, the current “Iron Army” is also deeply affected by the shrinking of overseas markets. These companies have begun to adjust their marketing strategies, aiming at the domestic market and launching special products suitable for the domestic market.

Iron furniture has been popular in the international market for the past 5 years

“Since 2006, the number of wrought iron furniture manufacturers has increased significantly.” The industry insiders introduced the development of domestic wrought iron furniture in recent years. He said that this is due to the increasing demand in overseas markets in the past few years. According to the data from the China Market Research Center, in the past five years, the number of wrought iron furniture exports and wrought iron furniture employees in China have increased year by year. Metal materials have high market acceptance due to their high finish, plasticity, durability and versatility. In particular, the unique "cold" texture of wrought iron furniture makes the hot summer season a hot season for wrought iron furniture. “Iron furniture is gradually becoming popular, and the international furniture industry is entering the 'metal age' from the 'wooden age.'” The industry used this sentence to summarize the current wrought iron industry.

Iron furniture is still in its infancy in the Pearl River Delta

In the Pearl River Delta region, iron and steel enterprises are mostly concentrated in Foshan, Shunde and other places, and there are fewer Dongguan areas. However, according to the author's field investigation, the wrought iron furniture manufacturing enterprises in Dongguan have been booming in recent years.

“There are not many manufacturers of wrought iron furniture in Dongguan, but this does not mean that Dongguan Iron Furniture has a low market share at home and abroad.” The aforementioned industry insiders said that some foreign companies’ orders are relatively stable. The position in the market is also relatively stable.

Some industry bosses believe that wrought iron furniture is still in its infancy in the Pearl River Delta, and most of its products are dominated by the Italian Renaissance elegance. In the household consumption, it is still dominated by wood products, and the tea table, dining table and leisure chair made of wrought iron with European style are used as highlights.

Changes in overseas markets change corporate marketing strategies

Like most furniture manufacturers, the development of the "Iron Army" is also deeply affected by the overseas economic situation. As the market changes, companies begin to adjust their product mix and change their marketing strategies. On the one hand, they continue to upgrade their original products, and on the other hand, they enter the domestic market by creating new brands.

Therefore, one brand after another has gradually emerged in the domestic market. The industry believes that "the competitiveness of the new brand depends on the market environment on the one hand, and on the other hand, it depends on the recognition of new products by consumers. This requires eliminating the influence of cultural differences between China and the West." He said that wrought iron furniture used to be overseas. The market has received much attention. In recent years, with the continuous integration of Chinese and Western cultures, wrought iron products have gradually gained recognition from consumers in China.

Product style reflects core competitiveness

In the previous domestic wrought iron furniture market, the competition between similar products mainly relied on the strength of enterprises and product quality. With the development of the market, more and more products and brands began to adopt their own unique styles or integrate into exotic countries. The elements of the style reflect its core competitiveness.

"The current competitive landscape is obvious, that is, each brand product competes for the market with its unique personality." A furniture company owner who asked not to be named talked with the author about his knowledge of wrought iron products. He said that the current wrought iron furniture has gradually changed from the supporting role of the past to the protagonist, and the market field has gradually entered the interior from the single outdoor furniture in the past. "With the continuous improvement of people's material living standards and the influence of international fashion trends, wrought iron furniture products must have a lot to do in the domestic market.