At the 7th World Printing Conference held in Beijing in May this year, the theme of the conference was "The Challenge of the 21st Century Knowledge Economy to the Printing Industry"
. Around the theme, three topics are divided into: "Technology Development Trends," "Customer Needs and Suppliers' Reflections in a Multimedia Environment," and "Global Business." Speakers are leaders in the printing industry from all over the world. In a two-day speech, the focus was on digital technology. Speakers described the future development trend and the application of new technologies. To synthesize the opinions of speakers on the future development of printing, we can say: "The 21st century is the era of digital technology."
According to the opinions of the speakers, this situation was caused by technical factors and market trends.
Technical factors:
The rapid development of computer technology. The storage volume increases, the processing speed increases, and application software is continuously developed.
The progress and improvement of information digital technology.
Improvements in data management techniques; development of data exchange standards such as PDF, XML, etc.
The development of a worldwide, regional and systematic network structure.
Market trend factors
The market demands faster supplies.
The time limit for the existence of goods and information is shortened.
Global markets and communications.
The data must be used for multiple purposes.
Market targeting a certain category of people.
The Internet has become the business strategy of each company.
Both technical factors and market trend factors influence each other, pushing the application of digital technology in printing to a higher level. For example, digital printing can provide less, faster, changing data, and markets for a certain group of people. Digital data collected, such as electronically edited images, text, or entire layouts, can be reused for a variety of purposes—advertising, direct mailing, online publishing, cataloging, on-demand printing, and so on. In the information communication industry, the advantages of this cross-media are very clear; not only print, CD-ROM, on-line media, etc., can be generated from a single data source.
The development of the Internet has led to [e-commerce] and globalization of the media market. The processing of digital orders will simplify the procedures between customers, media suppliers and their print partners, and shorten production time. Print and multimedia production projects can be completed within a short period of time and without problems. If it is a long-distance location, there are cross-platform digital data formats, such as PDF or XML, and a new drafting system that can be used.
The future printing industry will not only be a supplier of printed materials, but also an important player in the communications industry. The printing industry will become a multi-faceted media provider.
Let's talk about the development of technology: such as digital cameras, scanners and other input devices, under the constant improvement, update, there are faster and more sensitive CCD, more sensitive connectors, a standard color management system, better elements of the image Easy to use, but the price is cheaper.
In computer-to-computer technology, the technology that the computer directly outputs CtFilm and CtPlate has matured. CtPress/CtCylinder and CtPrint are two ways of digital printing; the former uses digital data to make plates on a printing press and then print; the latter is directly transmitted by a computer storage unit. Imprinting, imprinting will not be fixed on a carrier media. Both methods have their own advantages; the former is suitable for printing in the short edition with a larger quantity, and the latter is suitable for the printing of personalization and changing data.
The development of the system network, the optimization of the entire production process, the purely software-controlled digital workflow, and the development from CIP3 (Consortium for the Integration of Prepress, Press and Postpress—prepress, printing, and postpress integration operations) to CIP4 (International Cooperation) For Intergration of Processes in Prepress, Press and Postpress - One-stop Production). The Document Format (PDF) becomes the data exchange standard in the system workflow. Further developments are XML (eXtersible Markup Language) and DAM (Digital Asset Management) for file management and database management. XML format files are easy to transmit in a multi-channel environment; DAM management XML is the cornerstone of cross-media publishing.
How can the printing industry cope with the era of digital technology? The following are some of the speaker's comments:
Partner with suppliers and customers.
Develop a strategy and alliance that can serve global customers.
Constantly improve the quality, adapt to changes in order to maintain growth.
In due course, add appropriate production equipment and cooperate with proper work.
Staff training.
. Around the theme, three topics are divided into: "Technology Development Trends," "Customer Needs and Suppliers' Reflections in a Multimedia Environment," and "Global Business." Speakers are leaders in the printing industry from all over the world. In a two-day speech, the focus was on digital technology. Speakers described the future development trend and the application of new technologies. To synthesize the opinions of speakers on the future development of printing, we can say: "The 21st century is the era of digital technology."
According to the opinions of the speakers, this situation was caused by technical factors and market trends.
Technical factors:
The rapid development of computer technology. The storage volume increases, the processing speed increases, and application software is continuously developed.
The progress and improvement of information digital technology.
Improvements in data management techniques; development of data exchange standards such as PDF, XML, etc.
The development of a worldwide, regional and systematic network structure.
Market trend factors
The market demands faster supplies.
The time limit for the existence of goods and information is shortened.
Global markets and communications.
The data must be used for multiple purposes.
Market targeting a certain category of people.
The Internet has become the business strategy of each company.
Both technical factors and market trend factors influence each other, pushing the application of digital technology in printing to a higher level. For example, digital printing can provide less, faster, changing data, and markets for a certain group of people. Digital data collected, such as electronically edited images, text, or entire layouts, can be reused for a variety of purposes—advertising, direct mailing, online publishing, cataloging, on-demand printing, and so on. In the information communication industry, the advantages of this cross-media are very clear; not only print, CD-ROM, on-line media, etc., can be generated from a single data source.
The development of the Internet has led to [e-commerce] and globalization of the media market. The processing of digital orders will simplify the procedures between customers, media suppliers and their print partners, and shorten production time. Print and multimedia production projects can be completed within a short period of time and without problems. If it is a long-distance location, there are cross-platform digital data formats, such as PDF or XML, and a new drafting system that can be used.
The future printing industry will not only be a supplier of printed materials, but also an important player in the communications industry. The printing industry will become a multi-faceted media provider.
Let's talk about the development of technology: such as digital cameras, scanners and other input devices, under the constant improvement, update, there are faster and more sensitive CCD, more sensitive connectors, a standard color management system, better elements of the image Easy to use, but the price is cheaper.
In computer-to-computer technology, the technology that the computer directly outputs CtFilm and CtPlate has matured. CtPress/CtCylinder and CtPrint are two ways of digital printing; the former uses digital data to make plates on a printing press and then print; the latter is directly transmitted by a computer storage unit. Imprinting, imprinting will not be fixed on a carrier media. Both methods have their own advantages; the former is suitable for printing in the short edition with a larger quantity, and the latter is suitable for the printing of personalization and changing data.
The development of the system network, the optimization of the entire production process, the purely software-controlled digital workflow, and the development from CIP3 (Consortium for the Integration of Prepress, Press and Postpress—prepress, printing, and postpress integration operations) to CIP4 (International Cooperation) For Intergration of Processes in Prepress, Press and Postpress - One-stop Production). The Document Format (PDF) becomes the data exchange standard in the system workflow. Further developments are XML (eXtersible Markup Language) and DAM (Digital Asset Management) for file management and database management. XML format files are easy to transmit in a multi-channel environment; DAM management XML is the cornerstone of cross-media publishing.
How can the printing industry cope with the era of digital technology? The following are some of the speaker's comments:
Partner with suppliers and customers.
Develop a strategy and alliance that can serve global customers.
Constantly improve the quality, adapt to changes in order to maintain growth.
In due course, add appropriate production equipment and cooperate with proper work.
Staff training.
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