With the continuous improvement of people's requirements for the living environment, the initial residence has gradually evolved into a comfortable and clean living environment, and the home life has gradually become refined and quality. More home accessories enter the homes of ordinary people in China.
At present, the domestic home furnishing industry is in a polarized situation. Or the home accessories are sophisticated, the design trend is high, or the price is high; or the popular line, the cheap, but the style is messy, the quality is difficult to protect the ordinary jewelry. China's home accessories are mainly divided into three categories in the production area: one is the production base of the Pearl River Delta, which is mainly based in Guangdong. The home accessories products are generally based on sample processing, and there are also export-oriented products for manufacturers of furniture. Body design; the second type of products are mainly concentrated in Fujian, Zhejiang and other places, most of the products of this part of the manufacturers are exported; the last category of products are small-scale scattered manufacturers appearing in the form of handicrafts, with regional characteristics and ethnic characteristics. .
The development of China's home accessories industry started relatively late, which is mainly subject to China's economic development level and the concept of crowd consumption. The development of China's home accessories industry is relatively slow, and the annual sales volume can reach 200 billion yuan, but mainly due to export factors. With the increase of labor costs in China's coastal areas and the catch-up of other countries, many advantages of China have not existed. Especially in recent years, they have been baptized by China's financial crisis and began to make domestic sales transformation. However, to do domestic market, we must develop channels and create Brand, adjust product structure... There are too many problems encountered.
According to the "2010-2012 China Home Furnishings Market In-depth Survey and Analysis Report" released by Shangpu Consulting, although there are such problems in China's home furnishing industry. However, with the change of the concept of consumer home accessories in China, more and more attention will be paid to the consumption of home accessories. The cost of the main soft decoration accounts for more than 15% of the final settlement of the decoration project, and the development potential of home accessories is relatively large. And many accessory brands are gradually developing towards high-end, specialization and variety. From the simple decoration, home accessories have become a new way for consumers to pursue their tastes and advocating individuality. Consumers will pay more attention to the comfort and aesthetic value of their living rooms. In the future, the domestic home accessories market has a very broad prospect.
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