Opening the calendar and playing the finger for ten years, it has experienced the first high-speed development period for the Chinese furniture industry. As the most traditional industry, the output value of the furniture industry has reached 700 billion yuan from the 130 billion yuan in the millennium. At the same time, the industry's competition is disorderly and fierce. Product segmentation, elemental diversification is to make the furniture industry bloom. The "vine" element is widely used in Chinese furniture, and the curvaceous and Italian style furniture of Tengyi is interpreted together with the new furniture product line, which is one of the few in the furniture industry. As a member of the furniture industry, Shenzhen Jialiang Furniture Co., Ltd. has been committed to the creation of rattan furniture for ten years, witnessing the wonderful side of the furniture industry. A few days ago, the reporter interviewed Mr. Yang Tianwu, deputy general manager of Shenzhen Jialiang Furniture Co., Ltd. (hereinafter referred to as “Jialiang Furnitureâ€), and learned about the development of Jialiang Furniture.
I don’t know the true face of the mountain because I am in the "vine edge"
When it comes to "Wuyuan" furniture, it will definitely mention Shenzhen Jialiang Furniture Co., Ltd., which was established in 2002 and is located in the General Cap Industrial Zone of Wulian, Longgang, Shenzhen. It has been a full decade of tribute to the Italian liberal life attitude and the aesthetic appreciation of the rattan curve. The original rattan design, mature product grading, stable business attitude and marketing are the cornerstones of Jialiang Furniture's rapid development.
Mr. Yang Tianwu enthusiastically introduced the situation of Jialiang Furniture to the reporter: Jialiang Furniture was established in 2002, and launched the [Fuyuan Sunshine] series. In the past 10 years, it has been producing furniture based on natural style. The positioning group is a mid-end consumer group. After 10 years of R&D and design, in 2012, in this iconic year when the Mayan prophecy predicts that “the world will enter a new eraâ€, the “Tengyuan†brand turns around and spreads its wings to “vine†to interpret traditional rattan materials with Italian fashion ideas. With the slogan "Give happiness to the 'vine' as a brand slogan, we will create two series of brands, namely, Fujiwara ç¿¡ ç¿ ã€‘ 与 and [Wuyuan Helena], bringing the most natural side of health and environmental protection concepts into every urban fashion. s home.
For the development of Jialiang Furniture in the past 10 years, General Yang expressed affirmation and confidence. He said that there are many furniture enterprises in Shenzhen, and there are only a handful of enterprises that make rattan. The reason why Yang chose to serve Jialiang furniture is three reasons. One is the characteristics of the furniture of the rattan furniture, the beautiful curve and the pliable texture. The material of the furniture is wood except for the vine, no other elements are mixed, the product quality is deeply recognized and recognized by the middle and high-end customers, and the market potential is huge. Secondly, Mr. Liu Lunbin, the chairman and chief designer of Jialiang Furniture Co., Ltd., has both his ability and wisdom. He has his own unique insights and design concepts for the Rattan artist, especially after President Liu’s trip to Italy in October last year. The harvest is quite rich. After returning, he researched and developed with the team, and launched the top Italian rattan furniture [Wuyuan ç¿¡ ç¿ ã€‘] and Italian style elegant furniture [Wuyuan Helena] two art furniture brand series, combined with China's superb handmade rattan skills The pure Italian Baroque style combines the beauty of a large amount of seemingly uninterested beauty to create an artistic sense of cross-border art. In addition to the beauty, these two series pay more attention to the beauty of the soul, and the creativity draws the main color of the ç¿¡ ç¿ ç¿¡ - - - - - - - - - - - - - - - - - - - - - It mainly uses Italian violets and Venice Water City, Swan Lake carvings, and stencil elements to express the theme. In addition, the company's R&D personnel follow Chairman Liu's corporate development concept of “people-oriented, united and win-winâ€. Both series of brands have innovatively used the æ¦«å¯ structure, and although the cost has increased, the “Wuyuan†series has become the first rattan furniture brand to realize the foldable.
Tao Li does not say that self-conceited attitude determines victory or defeat
In the face of fierce competition in the industry, Jialiang Furniture not only wins favor with its unique product line, but they also have their own original insights in marketing techniques. Mr. Yang told reporters that every March, when the exhibition season comes, many manufacturers recruit dealers in various ways. Jialiang Furniture insists on attracting customers with dedicated service and unique product charm. Mr. Yang said that Tao Li does not say what he wants. If the product is good, he will always be favored by the people. Asked about how these "hearted people" will join this year, General Yang said that the natural style series of its [Fuji Sunshine] has built 39 specialty stores, and this year's two series, [Wuyuan Yu Leng Cui] and [ Fujiwara Helena will be launched in March, and hopes to join the merchants who appreciate the furniture of rattan furniture, join the world of rattan in Jialiang, and achieve unity and win-win. When talking about the company's marketing plan this year, Mr. Yang revealed that Jialiang Furniture has set a certain sales target for itself, and each member of the team has its own goals. Each company has its own goals. The company is people-oriented, Yang The goal of the team is to support and support dealers to achieve their goals. Yang’s goal is to reach 46 specialty stores this year, basically setting up outlets in first-tier cities across the country.
Pay more, share the winter of the furniture industry
Since 2011, the development of China's furniture industry has become increasingly sluggish, the market has repeatedly dropped, the sound of physical stores is endless, and the addition of e-commerce platforms has made the development of the traditional furniture industry worse. According to Mr. Yang, after the spring of 2012, there are many enterprises in the furniture industry, especially Longgang. Whether it is the support of exhibitions and distributors, and the improvement of products, enterprises generally pay more than ever. In the basic year, the support of the dealers can be achieved in one time. Although the competition is still very fierce this year, Yang believes that the more competition, the more development of the vines, the so-called Tao Li does not say, the next self-contained, Yang Zong believes Jialiang Furniture has great differentiation in the industry with its unique product line and service concept. It is believed that it can win a place for consumers to realize the space for happiness "vine", to achieve the gorgeous turn of the Vineyard brand and show " The corporate goal of the vine" fly.
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