The ancients said: "With copper as a mirror, you can wear a crown; with a human mirror, you can learn from gains and losses; with history as a mirror, you can see that it is a happy one."
Drawing on the reference, it is standing on the shoulders of giants. It is the experience of the predecessors and is refined. This is the best way to improve your speed in a short period of time. The Chinese furniture hardware industry in the confusion seeks a new way out from the development of the American furniture hardware industry.
Looking at the way out of Chinese furniture hardware from the American furniture hardware industry during the period of industry transformation:
First, the large environment of the US furniture hardware industry
1. The three shifts in the US furniture hardware industry: the earliest development from the northeastern regions of New York, Pennsylvania, and New England, and later to the central and western regions, and then to the southern region. Each transfer is actually moving to an area with lower manufacturing costs and high-quality hardwood resources. This “transfer of manufacturing capacity†is also true in China's furniture hardware industry.
2. The negative impact of globalization on the US furniture hardware manufacturing industry is extremely serious. From 1992 to 2005, the import of all furniture hardware products increased from US$4.1 billion to US$23.65 billion, almost an increase of US$20 billion, or an increase of 477. %, from 1997 to 2005, the furniture hardware industry except kitchen cabinets has lost 108,000 jobs, accounting for 21% of the US unemployed workers during this period.
3, the impact of changes in furniture hardware consumption concept on the US furniture hardware industry: Like many mass-produced consumer goods, civilian furniture hardware has become a more common category of "common goods", the sales volume depends on the price. Consumers no longer regard furniture hardware as a thing worth spending, and spend less and less on furniture hardware; at the same time, furniture hardware companies fight prices in the market, profits are greatly reduced, but production costs However, it has been rising, resulting in a significant drop in investment in factories and equipment, which eventually led to the great fallout of the technology and equipment of many American furniture hardware factories.
Second, the US furniture hardware industry is facing an operational strategy when “costs rise, competition intensifies, profits decrease, and the market shrinksâ€.
In the face of rising market conditions, increased competition, lower profits, and shrinking market conditions, US furniture hardware manufacturers have adopted a variety of operational strategies.
1. Turn off your own factory and become a wholesaler and retailer: on the retail path, they use their own brands to attract consumers and put their products in low-wage countries such as China for manufacturing. Its profit comes from retail. The difference between the price and the manufacturing price.
2. Strengthen your manufacturing capabilities and integrate imported products into your own product range. In addition, they use lean production and the latest technology to improve their energy levels.
3. Concentrate on custom products, from the production of "general goods" products to customized products, customers are willing to spend a little more on custom products, so that large importers can not do.
4. Development of new markets and product uses: The wooden parts industry is a good case. They have changed the product structure and positioned the market in the construction industry and the kitchen cabinet industry to cope with the downward trend of the furniture hardware industry.
5. Re-establish the industrial agglomeration of the furniture hardware industry, or establish an advantage center to make the entire supply chain operate more closely to provide more value to the target customers.
3. Where is the Chinese furniture hardware manufacturing industry?
1. Transforming from “common goods†to “customized goodsâ€, closer to customers and creating value-added products and services
In the furniture hardware industry, many furniture hardware manufacturers lack contact with end customers, and rely too much on retailers to obtain information on customer needs and expectations. Furniture hardware manufacturing must learn how to approach end customers, how to provide products for them, and ensure that they make a profit.
This requires better marketing capabilities, better sales networks, lean manufacturing and flexible manufacturing capabilities, immediate supply chain operations, supply chain management, innovative thinking and leadership, better education and training for employees, etc. In short, it is a new business model.
2. In terms of manufacturing, the factory must be automated as much as possible to achieve maximum productivity and increase labor productivity.
Therefore, it is possible to adopt new technologies and “leanmanufacturing†to reduce costs. At the same time, it is necessary to increase investment in the education and training of workers, the development of new products and research, so as to cultivate workers with special skills. Create high-end products and sell for a good price. If we continue to produce products in the general merchandise category and provide low-level services, then we will continue to lose market and give way to areas where labor is more abundant and cheaper.
3. Establish relevant advantage centers or gather competitive advantages
Through the development of strategic partners in the supply chain, all links in the entire supply chain work together to make the most effective integration and utilization of resources.
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