New category of modern packaging design

Abstract: Innovation comes from new things, new discoveries, or new faces of old things. The importance and breadth of modern packaging design have become increasingly prominent. In the eyes of modern people, packaging design has become a scientific marketing model of modern market economy with the same concept and role as the product marketing planning and commercial promotion. It is the only way for any kind of business behavior to succeed. The concept of packaging design in the traditional commercial field, namely packaging patterns, materials, modeling, packaging functions, printing processes, etc., has been far more difficult to adapt to the market development needs of today's technology and various highly-developed commercial media. Products that have a certain concept of commercial value today are not areas that can be covered by traditional packaging design, such as film and television media, online media, spiritual and cultural products, fashion concepts, consumer concepts, lifestyles, etc., both tangible and intangible. Visible and invisible, ideas, feelings, touch, hearing, and many other ways of existence are dizzying. The traditional packaging concept has lagged behind the development needs of this era.

Keywords: traditional packaging design and field modern packaging design category expandability and importance new concepts new media packaging era

Regardless of past and present, people need to have a proper theoretical system and environment to support issues before they think about issues, discuss issues, or do things. It is easy to clarify issues and do things well. If there is no suitable context and suitable environment, it is not easy for people to understand and achieve their goals. For example, hundreds of years ago, our ancestors' language, thinking, and behavior were mainly active in the Confucian theoretical system and context. With the development of society, the theoretical system and context of modern society have changed with each passing day. More and more new words have naturally entered our lives.

At the same time, the vocabulary we often use, its limitations have become increasingly prominent, the original concept has not been able to cover such a large-capacity, colorful social elements. The expansion of language and conceptual vocabulary is inevitable. The concept of packaging is a kind of design art in the traditional definition. It is also a science, with political, economic and cultural significance. It conducts comprehensive research and design on packaging modeling, decoration screens, and text descriptions based on the requirements for the production, transportation, sales, and use of goods. It is necessary to study the protective properties, processing properties and decorative properties of selected materials, and also to study the design requirements of such products in domestic and foreign markets.

Such as the product's performance, characteristics, sales intentions, consumers' appreciation habits, economic level, product competitor's design situation and other situations of exploration and exploration, in order to work out in the market attractive to consumers, have their own National characteristics, local characteristics of the design program. Science, economy, aesthetics, and marketability follow the packaging design policy for a long time. At that time, the requirements for packaging design were mainly clever packaging structure, novel and unique screen design, vividly outlined shapes, advanced material economy, and production and processing technology. The main purpose is to highlight merchandise as first nature and art as second sex. From the above, it is not difficult to see that the concept of packaging in the traditional sense is mainly to stay in the protection of a specific target object, easy to transport, beautiful appearance design, the use of materials based on paper, it is a presence The vocabulary in the traditional business design category.

We know that any form of design is compatible with the requirements of the times that existed at that time, and they all served the needs of society at that time. Just as Liu Xie said in "Time Series", "Fortune transfers, changes in the quality of the text," "songs, arts and literature, and the passage of the world," and "the wind moves on and the waves oscillate on the lower ones." It is also said: "The text has changed from the past to the world, and the ups and downs are time-series. In today's words, it is the literature that must reflect the reality of the times. The writer's sentiment must change with the times, and it must keep pace with the times. In fact, this principle is also applicable to any kind of art form, as a practical and functional packaging design is no exception. Today's society has ushered in a new era of rapid development in various fields of market economy, science and technology, and spiritual culture. All fields have been completely expanded and extended on the basis of their own original concepts, even more so in our generation. The designer brought a limitless space for innovation. Due to the changes in emotional affairs and the changes in the design content, it is naturally necessary to innovate the design form. This is an inevitable trend. In such a prosperous market economy environment, brand concepts, fashion consumption, cultural concepts, online media, lifestyle and singers in the entertainment industry, film and television stars, and so on are all areas covered by packaging design. There is reason to believe that The scope of the packaged content object has undergone tremendous changes, extending from tangible products to intangible concept spaces.

Therefore, we must reconsider and think about new forms and new concepts of modern packaging design to meet the needs of the market economy, that is to say we must redesign the packaging, that is, reposition the concept of packaging. Innovation comes from new things, new discoveries, or new faces of old things. The importance and breadth of modern packaging design have become increasingly prominent. In the eyes of modern people, packaging design has become a scientific marketing model of modern market economy with the same concept and role as the product marketing planning and commercial promotion. It is the only way for any kind of business behavior to succeed. The concept of packaging design in the traditional commercial field, that is, packaging design, materials, modeling, packaging functions, printing processes, etc., is far from meeting the market development needs of today's technology and various highly-developed commercial media. Products that have a certain concept of commercial value today are not areas that can be covered by traditional packaging design, such as film and television media, online media, spiritual and cultural products, fashion concepts, consumer concepts, lifestyles, etc., both tangible and intangible. Visible and invisible, ideas, feelings, touch, hearing, and many other ways of existence are dizzying.

The traditional packaging concept has lagged behind the development needs of this era. After the waves of the Yangtze River push forward, the traditional concept of packaging design is facing a new revolution. The rapid development of technology and economic environment has not allowed designers to obey the stereotyped package design in the traditional form. The modern market economy environment needs a broader concept of packaging design to support, and the traditional packaging form has become increasingly unable to meet the needs of the market economy. We are now advocating the ability to use modern, more scientific, and market-oriented design concepts to frame modern packaging formats. Our vast number of designers need to reconsider the concept of packaging and reposition the design packaging and fields.

Today, the carrier of packaging concept has been extended to a variety of design art forms. In addition to visual communication meanings such as graphic design, traditional packaging forms, digital video, three-dimensional modeling, installation art, and space architecture, there are many other forms of audiovisual. , tactile, olfactory, or a whole new field of forms and methods that are integrated in various forms. Be kind to the teacher. Extend the boundaries of words and extend the boundaries of ideas. This is the inevitable result of the integration of China and the world and the common development of the road to innovation.

Reprinted from: Art and Design - Theoretical Issues