The cabinet e-commerce road needs to enhance consumer safety

For many cabinet merchants, the space-filled development space of the network platform is actually not so beautiful. Because online shopping cabinets are different from other daily consumables, the transaction volume is large, transportation costs are high, installation, return, and after-sales service are difficult to achieve, so that consumers have doubts and make the cabinet business network difficult.

The reporter recently interviewed at the China United International Home Furnishing Cabinet store, and nearly 70% of consumers said that online shopping has no sense of security. 10% of consumers said that they have experienced online shopping, but are not satisfied with the distribution, installation and after-sales protection.

The person in charge of the home improvement association told the reporter: "The market does not have a clear norm to constrain this new sales model. It can only rely on the company's own corporate culture and brand awareness to self-regulate. Guarantee product quality, improve after-sales service, and make consumers feel safe. It is the first step for cabinet companies to embark on the e-commerce long march."

"To allow more consumers to accept the online shopping model, cabinet companies must work hard to highlight the advantages of e-commerce, and develop personalized products for online stores, which is the focus of avoiding elimination." A cabinet brand official said. For cabinet companies, it is the winning way for the online shopping group to provide consumers with targeted and personalized products.

"Subjectively, the current online shopping consumers are 80 and younger consumers, the purchasing power of the cabinet is not strong. Objectively speaking, the development of online shopping itself is not mature, the ordering, size, color matching, texture involved in the cabinet As well as the most important products for sale and after-sales problems, online sales are still not satisfied. Therefore, the current cabinet market is still dominated by the traditional store sales model, and the online promotion form is supplemented.” The person in charge of the home told reporters.

Source: China Cabinet Network