Home industry drives Beijing's first quarter consumption growth

The data shows that the retail sales of the top five household products market, such as Real Home and Lan Jingli, increased by 19.8% in the first four months.

Xinjing News (Reporter Li Ling) Recently, the Beijing Municipal Commission of Commerce Consumer Promotion Office released data showing that from January to April, Beijing's retail sales of social consumer goods increased by 10% year-on-year, among which household goods and home appliances consumption increased the most, becoming the first Seasonal consumption highlights.

Home appliances become the first season consumption highlights

On May 22, the data released by the Consumer Promotion Office of the Beijing Municipal Commission of Commerce showed that from January to April, the retail sales of social consumer goods in Beijing reached 264.69 billion yuan, a year-on-year increase of 10.0%, of which 63.8 billion yuan was realized in April, an increase of 11.9%. The growth rate increased by 4.1 percentage points. Among them, the consumption of household goods and household appliances increased greatly, becoming the highlight of consumption in the first quarter.

According to the monitoring of Beijing Commercial Information Consulting Center: From January to April, the total retail sales of the five major household products markets such as Real Home and Lanjingli Home reached 3.36 billion yuan, an increase of 19.8%, of which the actual home increased by 26.4%; Suning, Gome, Dazhong and three major electrical specialty stores also achieved retail sales of 7.74 billion yuan, an increase of 16.2%.

Wang Yan, deputy director of the Consumer Promotion Department of the Beijing Municipal Commission of Commerce, said that in the general situation of limited housing and limited parking, although the overall consumption trend is weak, the consumption performance of household appliances and other industries is very good, driving overall growth. .

Can it continue to be difficult to judge?

For the data released by the Municipal Commerce Commission, our reporter has been confirmed from a number of home stores. Yin Bo, general manager of Lan Jingli, said that the reason why the home industry contributed significantly to the consumption in January-April was mainly affected by national policies, which led to the phenomenon of second-hand housing at the beginning of this year.

Mei Xuhang, director of operations management of Beijing Juran Home Investment Holding Group Co., Ltd., also believes that the regulation of real estate has a huge impact on the industry. The concentrated purchase of second-hand houses is very obvious, but the contribution rate of new houses is also very large. After all, the rigid demand that has been suppressed has also been released. “Which part is the main reason, we are also analyzing, not necessarily second-hand houses. ”

From the current market, this growth is still going on. Mei Xuhang said that the performance in the first quarter may be too prominent. Whether it will grow in the second and third quarters, and whether the growth rate is equally large is hard to say. Yin Bo said that the hot market in the first quarter was still affected by the policy, so it is unlikely that this concentrated consumption phenomenon will continue.

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