Foundry turned down IKEA home into the highest exposure in March

Due to the outbreak of many incidents such as the degeneration of the foundry, product quality problems, food problems, etc., IKEA became the most attractive home store in March.

Foundry

The IKEA home foundry degeneration event has been fermented from last year and has intensified. On March 6 this year, 12 foundry factories announced the transformation of e-commerce, stationed in Tmall, and sought collaboration with Taobao sellers. The initiator of this transformation is the former president of the IKEA foundry association, one of the founders of Jiayimei brand, and Cao Yuewei, chairman of the board of directors of Heilongjiang Endurance Wood Group.

Product re-explosion quality problem

Some children's furniture was exposed to unqualified

In March, Nanjing IKEA was exposed to children's furniture that did not meet the new national standard. The reason for the disqualification was that the corners of the children's furniture in this part were not chamfered or rounded. Among them, the corners of the "Sanwei" crib are not equipped with anti-collision angles; the table corners such as "Jialant" desk and "Klit" children's table are all right angles, and the sharpness does not conform to the national regulations.

In addition, some of the children's cabinets that are on sale are also referred to as failing to breathe. Among them, the "Hanswick" cabinets are not provided with venting holes, although the "Trogan" and "Hannis" wardrobes have small holes reserved for mounting parts, but they are not breathable and have no other special purpose. Vented holes. None of the above products meet the current Children's Furniture Standards. "The closed furniture of the cabinet type used by children should have a certain ventilation function; or the door can be closed, the cover can be easily opened, and the closing button cannot be equipped with an automatic locking setting."

Food storm

The foods sold at IKEA stores are popular among Chinese consumers for their “good quality and low price”. However, this year's two food safety incidents at IKEA have made consumers stunned.

Almond cake E. coli exceeded. Among the imported foods that were not qualified in the entry inspection and quarantine notified by the AQSIQ, two batches of almond cakes from IKEA were found to contain excessive amounts of E. coli.

Horse meat storm. After the phenomenon of "meatball-doped horse meat" was first disclosed in Ireland in mid-January this year, IKEA's "horse meat storm" has been set up around the world. However, for meatballs sold in IKEA China chain stores, IKEA said that it has never claimed that meatballs are imported from Sweden. “The Swedish meatballs sold at IKEA Chinese Restaurant and Swedish Food House are all from Xiamen, Fujian, China. Food suppliers, including pork and beef.” This interpretation of IKEA has made many Chinese consumers unhappy.