How to find the selling point of furniture?

"Three-stream enterprises sell products, second-tier enterprises sell services, and first-class enterprises sell standards." Putting deeper selling points requires us to dig. It is often more appealing to consumers than the general selling point, because people have a sensual side and are easily moved by some stories and narratives.

General selling point of furniture products

The general selling point refers to the advantages of the product itself. As long as the manufacturer explains the details, the dealers keep in mind that these selling points can be easily mastered, and only need to be smooth and clear in front of the customer.

Material selling point

The selling point of materials refers to the advantages of certain furniture on the materials. Now the materials are not very complicated, the main materials are only a few, but remember that they are better or worse.

For example, mahogany is more expensive and expensive than solid wood; solid wood furniture has advantages over veneer furniture; and veneer furniture has advantages over panel homes. In panel furniture, melamine panels have advantages over MDF, and MDF furniture has advantages over particleboard homes.

Specifically, mahogany is divided into rosewood, rosewood and so on; wood is more used in the ash, eucalyptus, pine, etc.; according to the content of formaldehyde in the board is divided into E0, E1, E2, etc. Kind.

The guide should have a certain amount of material knowledge, explain it to be justified, and fully promote his furniture. The general selling point is easy to master, but the deep selling point needs to be carefully thought out.

Structure selling point

The structural selling point actually involves design. Good design should be practical and aesthetic at the same time. Practicality is actually more convenient and convenient for consumers. For example, fabric sofas should be easy to disassemble and clean; while some chairs and tables should be designed to be large. Thick and heavy, enhances its stability.

The reporter once saw a piece of furniture. It was a sofa, and it was a table. The design was very clever. In addition, the beautiful design can also attract consumers, but the direction of the guide buyers play little, because the customer's aesthetic is not the same, like and not like others are difficult to control.

The deep selling point is well-marketed and can best impress consumers.

Price selling point

At the moment, prices are very important in the competition. In large stores, similar products tend to be concentrated and their prices are similar.

In order to sell more goods, price wars are often inevitable, but the price war is a double-edged sword. If you drop others, it will drop. If you drop more profits, it will be thinner, and it will not be easy to go up again. So, this price sells. Should be cautious, and also be linked to the manufacturer's preferential policies.

Accessories selling point

Accessories generally refer to hardware on furniture. If this is imported or produced by a famous hardware company, it can also be a big buy. And the pleasing accessories can also add to the furniture, which can also impress consumers.

Craft selling point

The new process will make the quality of the product even better. At some point, the advanced technology can determine the product grade. It is understood that consumers generally can not distinguish the advantages and disadvantages of the process, which requires a detailed introduction of the guide, so that it enhances confidence in the product.

Service selling point

In the service, after-sales service is the most important, and now many businesses can promise to replace after one month of sale. However, some specialty stores can also make an extra commitment to repair after several years of sales, which undoubtedly gives consumers great peace of mind.

Even some furniture merchants have introduced the service of renting furniture, which is often office furniture and children's and teenagers' furniture. This aspect has also been sought after by consumers. Any furniture has a selling point, the key is how to dig.

Deep selling point of household products

General selling point guides are easy to master and easy to explain, and consumers are easy to understand. However, "three-stream enterprises sell products, second-tier enterprises sell services, and first-class enterprises sell standards." Only telling the advantages of the product itself is just doing its part. As a combination of daily necessities and art, there are deeper selling points that we need to explore.

If this is done well, it is often more impressing consumers than the general selling point, because people have a sensual side and are easily moved by some stories and narratives.

Humanistic selling point

Now is an era of creativity. As long as we give the product a new concept of new culture, its added value can be greatly improved. Everyone knows that selling vegetables speaks of pollution-free, selling fruits to talk about beauty, selling houses and living with celebrities, selling mobile phones to tell identity, selling milk powder to talk about genius, and so on.

The development outside the commodity has almost become a new fashion, a new trend. Our excavation of furniture in the cultural selling point can also have a good effect.

For example, some furniture named "Cambridge", "Hemingway", "Mona Lisa", "Da Vinci", "Sanwei Book House", "Children's World", etc., can cause consumers a lot of delusions, so that consumers Generate the impulse to buy.

Psychological selling point

If consumers buy furniture to meet their psychological expectations, they will not hesitate to place orders.

With the rapid development of China's economy, this group of middle class is getting bigger and bigger. This part of people has culture, has a status in society, and is relatively economically strong. Naturally, the quality of consumer goods is very high.

Some classical styles, European and American styles, pastoral styles and other furniture, in terms of price, brand, and style can reflect a sense of luxury, elegance and achievement. These furniture are in the midst of the stomach of this part of the middle class, and they have a soft spot for this.

For example, in some high-immigration cities, consumers often do not intend to live here for a lifetime. Their requirements for furniture are practical and low, and such people tend to favor middle and low-end panel furniture. Not expensive.

For children and young people's furniture, playing environmental protection cards can often achieve amazing results. Chinese parents can especially spend money on children. Environmentally-friendly furniture has become the first choice, and some people buy it.

Therefore, for different groups, different product characteristics should be emphasized to meet their psychological demands. Of course, this emphasis should be realistic.

Humanized selling point

Furniture is not a cold commodity, it can also communicate with people, communicate with people, and get along well. When you use the computer to surf the Internet, the desktop of the computer desk is smooth and tidy, the lines on the table are beautiful and comfortable, and the chair is easy to move forward and backward. This is also a kind of enjoyment.

Telling consumers like this kind of humanized selling point like a movie lens will strongly touch their hearts, and it will naturally be a matter of buying and selling.

Celebrity effect selling point

Now many furniture companies have invited some social celebrities to advertise, which can also be a big selling point. Celebrities have fans and naturally have a celebrity effect. "Celebrities like this furniture, it should be good, I believe it", many consumers have this mentality.

In the same way, if a celebrity can capture it when purchasing this furniture, hanging on the wall can also play the role of advertising, driving the sale of furniture.

It can be said that any piece of furniture, there are always some selling points, more or less, big or small, the key is how the guides to explore these selling points and sell these selling points differently, mining is the premise, marketing is the means, both Complement each other to really make the business hot.