Home group buys too much water and is a show





In the era of group purchases, various group purchases including food, entertainment, travel, and home have become the new favorites of today's consumption. Especially in recent years, many industries are prevalent, and now the home army has stepped into the ranks of group purchases, so that the banner of the consumers has been repeatedly launched, and the news of consumers' benefits has continued. However, behind this group purchase army, there are also many problems. The unqualified product quality, sub-products, and after-sales service are not guaranteed. The consumers are very distressed after purchasing the goods. How did the originally optimistic furniture become like this? According to relevant surveys, more than 80% of people participated in or wanted to participate in group purchases during the renovation. Although group purchases have boosted performance, complaints related to it have also increased. Various problems such as counterfeit goods, extra charges, irregular bills, and difficulties in after-sales maintenance have gradually surfaced, becoming the most prominent problem in the purchase of furniture and building materials.

Group buy cats on the line, selling brand miscellaneous brands

The reporter learned that there are many “no-brand” brands in the furniture and building materials industry. A large part of them do not have independent factories and stores, so they often hang on some so-called professional group buying websites. Such furniture brands are listed on the Internet, and there is no need to provide relevant qualifications for the merchants. As long as they pay a certain advertising fee to the website, they will start to call the members of the group after completing these. In this regard, the industry believes that consumers should first try to avoid online group buying activities that cannot see physical objects; secondly, they should choose a regular group buying website and a well-known furniture and building materials brand.

A network expert Mr. Wang has many years of online shopping experience, and recently bought furniture through the network, but let him stunned. Mr. Wang told the reporter, “When I was in Chinese New Year, I saw a set of furniture on a professional group buying website. Although it is not a well-known brand, the shape of the wardrobe is particularly like, the workmanship of the products is still fine, and more importantly, the products. On the basis of the direct selling price, a big discount was also made. However, in less than three months, the furniture has been cracked and deformed to varying degrees. After the factory has been repaired twice, it still cannot be restored, but it is not accepted. Goods, asked the group purchase website no one answered."

The reporter also interviewed Ms. Zhang, who has had an online shopping experience. She also participated in a shopping mall and bathroom concession. At that time, she was playing a well-known brand. The price of the whole set of toilets (the toilet decoration renderings) was 399 yuan. Prices are generally more than 1,000 yuan, and you can order one immediately after seeing this price. But when things moved home and were ready to be unpacked, Ms. Zhang was dumbfounded. The bathroom that I bought is not a famous brand, but a fake brand. Although the style is similar, the texture is quite different. I thought that I bought a good and cheap commodity, who knows that it has become a "group slaughter."

High-priced products are subject to high surcharges

Mr. Peng, who lives in Zhifu District, told reporters about his group buying experience. "When I went shopping, I saw a lot of people who bought a home store to buy a group. I squeezed it and ordered it to order a branded floor. The price is a 50% discount on the price," Mr. Peng recalls. After attending the group purchase, what Mr. Peng did not expect was that after one week, he was told that the product was out of stock due to the excessive number of group purchases. If you want to pick up the goods as soon as possible, you still need to pay the “expedited fee”. Mr. Peng was forced to pay for it. After the urgent payment, he was asked to pay the installation cost far higher than the market. On the day the goods were delivered, Mr. Peng paid a large amount of unloading fee and the building fee. After everything was installed, Mr. Peng discovered that. Buying a floor takes up a small amount of money, and the surcharge has a big loss.

In fact, this kind of problem often occurs in group buying activities. In order to increase the sales volume of products, many merchants use ultra-low prices to attract consumers. After consumers buy the goods, they often ignore the after-sales service. The reporter learned in the relevant departments that the relevant person in charge told the reporter: "The behavior of such a business has infringed on the consumer's right to know to a certain extent. In this case, the consumer has the right to ask the merchant to refund the full amount to protect other consumers. In addition, a large part of the complaints caused by group purchases are in this state, mainly because consumers can not provide valid credentials, and the merchants firmly deny the fault, which makes the judgment of responsibility difficult. The person in charge advises the consumer that regardless of whether the product is purchased in the form of group purchase, the consumer has the right to request the merchant to issue an invoice and a warranty card, in which the material, origin and grade of the product must be indicated. Consumers should pay more attention to the inspection, retain invoices, documents to facilitate the return or rights protection.

Group buying bargaining will be a show

"My task is to save at least 5,000 yuan for your decoration funds and save 10,000 yuan for the consumers who are present here." This is a bargaining session on the site of building a home decoration building on a group purchase website. The "bargaining" banner, the opening of the "gold medal clerk" holding the microphone. It is believed that consumers who have participated in the bargaining will be familiar with this scenario.

According to industry insiders, the "gold medal clerk" on the stage has been bargaining with the merchants, and claimed to "squeeze the price of the merchants" to maximize the benefits for consumers; each business takes turns to play, self-promotion, Under the bargaining division's offensive, they have lowered the price of goods. They will also say that some discounts are too low. They can't do the Lord and ask the leaders. In fact, these scenes are well negotiated by the price clerk and the merchant. Group-purchased websites and third-party “intermediaries” such as companies generally charge booth fees and membership fees to participating businesses; earn commissions based on the merchant’s activity orders. Initially, you are tempted to place an order, and then "filled up." At the scene of group buying and bargaining, some merchants often take some defective products to act as good, and the attractive policies make consumers unable to stand up, so they finally achieve the goal of allowing consumers to place orders as soon as possible. In the end of the problem of goods, businesses will find a variety of pretexts to shirk responsibility.

The reporter learned that bargaining like this will often cause problems, the price, quality, service and so on for the price of home building materials. Some netizens bought a lower-priced floor at the online group purchase meeting, but they found that the side bars and corners had to pay extra. However, these costs add up and are higher than the market price. Another netizen will order a discounted tile at the bargaining price. After delivery, it is found that the texture of the tile is much worse than that seen at the bargain. The muddy worker reminded him that the exhibits displayed by the merchants were special grades, and the deliveries were definitely the second-class goods. When the merchant is required to exchange goods, the merchant said that it cannot be sold at a discounted price.

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