The “Wang Dao” of the sanitary industry should pay attention to product quality

Looking back on 2012, although the sanitary industry is on a thin ice, it is also time to see the clouds. In 2012, enterprises pay more attention to low-carbon and environmental protection, pay more attention to product quality and enterprise strength, and pay more attention to brand effect. This is the progress of the whole industry in development.

In view of the current sluggish situation in China's sanitary industry, if enterprises want to be in an invincible position in the future market competition, they must constantly improve product quality, energy and raw material consumption will decline year by year, various new building materials will continue to emerge, and products will continue to be realized. Upgrade. Only by paying more attention to the maintenance of low-carbon environmental protection and brand image, enterprises can win with the quality and strength to win in the ever-changing industry changes.

The sanitary industry entered a period of low profit

In the first half of 2012, affected by market factors such as the purchase restriction of the real estate market, the appreciation of the renminbi, and the international economy, the terminal market of the sanitary ware industry has dropped significantly compared with the same period of last year. The export of the internal market has decreased, and the prices of various raw materials and daily necessities have risen sharply. The rents are soaring, and the wages of employees have increased dramatically, which has caused dealers to feel more pressure.

The industry believes that in 2012, the decline in corporate profits has become the biggest shadow of economic growth, so that companies in the downstream industries such as building materials are complaining. As the price of labor and raw materials rises, the increase in product costs leads to an increase in product prices. Any industry will mature into a low-profit era, and home manufacturers and distributors are unlikely to remain at a high level of profit. The era of profiteering in the home industry has passed.

Once entering the meager profit period, enterprises should make full use of raw materials, reduce inventory, give full play to artificial benefits, optimize procurement and sales, and each process cost control is an opportunity to gain profit growth points. In the era of household building materials tending to be meager, many brands have begun to seek new ways to survive in the market and begin diversified product production.

Affected by the cold weather of the property market

Since 2012, the home building materials market has been affected by the cold current of the property market, and the survival of some small and medium-sized enterprises has been criticized. According to the survey, due to the large number of products in the building materials industry, different products are affected differently. Among them, the cement and glass industries are less affected, and the construction ceramics are directly related to the sales of commercial housing, and the impact is more obvious.

Building materials are one of the industries most closely connected to the real estate market. Under the constant pressure of real estate regulation, home decoration has also been smashed. It is understood that due to the obstruction of sales under the control, real estate developers' sales return speed is slowing, which in turn drags down the sales return of the decoration industry, causing the pressure on their cash flow to increase.

Frequent anti-dumping products need to improve their hard power

China is a big exporting country, but it is not a strong exporting country. Many of these reasons are because the products exported by China only have the advantages of good quality and low price. The substitutability of products and the low added value are shortcomings in the foreign trade market. Some experts and professionals pointed out that in recent years, the sanitary industry has faced the largest anti-dumping, which has sounded the alarm for the development of China's foreign trade enterprises, improving product quality, and even developing new markets will become the key direction of the transformation of the foreign trade market. .

The industry believes that the export commodities of foreign trade enterprises should be transformed from general processed products to high-tech content, high value-added and high-tech exchange rate products. Through the improvement of technology and product quality, we will fundamentally eliminate trade friction incidents caused by quality and other issues. At the same time, diversification explores the international market. While consolidating and developing traditional markets such as Europe, the United States and Japan, foreign trade enterprises can actively expand emerging foreign trade markets, such as Africa, South America, the Middle East, and ASEAN, avoiding trade friction and hardship areas, and expanding the export of building materials.

The property market regulates the marketing channels of sanitary enterprises to seek transformation

After the crazy growth of sanitary ware enterprises in recent years, due to the influence of real estate regulation and control, the performance of the whole industry in the first half of the year showed a significant decline, and there were no shortage of manufacturers closing their doors. On the one hand, the decline in sales, on the other hand, the increase in product costs, including store rents, labor costs, and rising raw material costs, which have eroded the industry's profits.

The industry marketing channel has been transformed into an imminent point. The high rent of commercial real estate is the most important factor that forces the transformation of home building materials enterprises. Most dealers will think that in the past, they earned 100 yuan, of which the channel cost is about 20 yuan to 30 yuan. Whether it is a prefecture-level city or a county or town, the channel cost has risen to 30 yuan to 50 yuan. Industry insiders said that because the price of upstream raw materials has also driven the price of downstream products. Faced with the pressure brought by the rising prices of building materials and raw materials, many sanitary ware companies are also actively innovating product marketing models and opening up new marketing channels online shopping malls. There are many ways to explore the way the company is going against the trend."

Improving product quality is "king"

In recent years, in order to enhance the core competitiveness, building materials enterprises have gradually changed from pursuing the pursuit of quantity to pursuing quality, from pursuing speed to pursuing efficiency, and actively researching and developing various new building materials that are more energy-efficient and practical.