Fashion trends: cosmeceutics into a new trend of beauty

Cold coughing to the pharmacy to buy medicine has become the norm in people's lives, but many people are surprised to buy cosmetics at pharmacies. Nowadays, drugstores featuring drug-based cosmetics are rushing to the streets, especially in early February 2007. The re-installation of Fahrenheit pharmacy, which is known as the first international standard drug store in China, has also attracted the pursuit of cosmeceuticals. A new wave of enthusiasm.

Cosmeceutics opens up new channels for cosmetics sales

In the Fahrenheit Pharmacy near Bailemen, Jing'an District, Shanghai, the reporter of Life Times found that the new Fahrenheit drug store is very close to the professional drug store in Europe and America in terms of store layout and product mix. On the street, it covers an area of ​​about 100 square meters. The counters are all well-known brands that can only be seen in the drug-making channels, such as France's Bedmar. Ms. Zhang, the waiter in charge of sales, told the reporter that the clerk was a medical professional. They not only mastered pharmacological knowledge, but also received special training in beauty knowledge. When customers need to buy cosmeceuticals, they can give appropriate guidance.

Miss Song, who is buying acne products in the store, told reporters that she usually has a lot of work pressure. The acne always comes out of chaos when she has a chance. She uses a lot of cosmetics, and the effect is not good. It takes time to go to the dermatology clinic. Very troublesome. The cosmeceuticals are different, and they can be used under the guidance of a pharmacy doctor to treat both beauty and beauty. Although expensive, it is very convenient and very fashionable.

European and American people have become used to drug makeup

The concept of cosmeceutical originates from Europe and America. In the United States, cosmetics that are considered by the US Food and Drug Administration to contain pharmaceutical ingredients are cosmeceutical products and must be sold by pharmacies.

For cosmeceuticals between pharmaceuticals and beauty products, in the 2002 report of the US Food and Drug Administration, dandruff shampoo, anti-caries fluoride toothpaste and aroma oil for sleep, etc. It is both a beauty product and a medicine. “Such products must comply with the regulations of the drug and the regulations of the cosmetics.”

Nowadays, in the United States, Japan, the United Kingdom and other countries, people have become accustomed to buying functional skin care products and personal care products in pharmacies. Currently in Japan, there are 16,000 shops called “pharmaceutical stores”. According to media reports, the sales of Japanese drugstore chains in 2004 exceeded 4.2 trillion yen (equivalent to 267.9 billion yuan), of which pharmaceutical sales accounted for less than one-third. The annual sales of cosmeceuticals in the United States has reached more than $1 billion, and more than 30 million people are using facial cleansers for cosmeceuticals. The market demand for cosmeceuticals is growing at an annual rate of more than 8%, and is expected to reach $8 billion in 2010.

Domestically, we must take the road of differentiated development

However, Professor Le Jiayu, a former director of the Shanghai Institute of Dermatology and STD Prevention and Control, and a well-known dermatologist, believes that although cosmeceuticals are very popular internationally, they also have hot performance in some big cities in China, but domestic medicinal skin care products are consumed. There is still a big gap between the level and foreign countries.

“Cosmeceuticals are mainly skin care products for skin problems. Popular in foreign drug makeup, one of the important reasons is that foreign dermatology is the most expensive in all outpatient clinics. But with the development of domestic dermatology, it is relatively convenient to see dermatology in hospitals. Cheap, this will have an effect on the makeup. On the other hand, the development of cosmeceuticals has a lot to do with the level of consumption. The international brands are not cheap, and ordinary consumers are generally difficult to bear, but currently there is no In the true sense of domestic cosmeceuticals.

In the long run, cosmetics pharmacies are also a trend. The skin diagnosis provided by the drugstore specialists can help them understand which cosmetics are most suitable for them. These personalized services will be favored by modern people and differentiated. The road to development will be a bright spot for the development of drugstores in China.