Leatrice Eiseman, the world-renowned color master and executive director of the Pantone Color Institute, once said that blue is the best choice for financial organizations. This is the result of her 24 years of painstaking research Conclusion. According to Eastman, blue is the primary choice for corporate brands because it represents the spirit of reliability, loyalty and dedication to customers.
Change mindset
Pantone is very concerned about people's verbal and internal reactions to colors, and it will also change its perception of various colors over time.
As a color expert, Eastman is very willing to help product development, packaging, and design companies accurately communicate their own or product information through the efficient use of color. In a recent webcast, Eastman talked about the power of color and the ability to awaken potential consumers.
Red to stimulate and promote appetite
Red is a color that can impress people's minds. It can always be exciting and arouse people's appetite. As the most impactful color, red is both sexy and bold and is ideal for printing signs (the brighter the brighter the better).
Dark red stands for elegance and sophistication, and is ideal for promoting luxury goods and top services.
Vibrant and fun pink
When red becomes boring, bright pink may bring unexpected effects to people. Passionate pink can not only create a naughty atmosphere, but also stimulate people's senses through energy radiation. Pink is a color that can quickly change the feeling, especially for men.
In addition to toys and cosmetics, pink is no longer a special color for women. Light pink was used in men's fashion a long time ago, while deep pink and magenta were also widely used in sports equipment and were warmly welcomed by young consumers.
Friendly and changing orange
Orange fruit comes mainly from foreign countries, and orange was once considered a symbol of wealth. Until recently, this color was widely used in the field of fast food, and was favored by ordinary consumers.
In the 1990s, orange was mainly active in the fashion field, but its promotion on the Internet was very fast, and it was warmly welcomed by other countries and cultures. The vibrant orange looks very natural, and represents a pioneering spirit. In addition, it is a very friendly color, ideal for children's products, especially for children between three and six years old.
Quickly attractive yellow
Yellow can emit heat, vitality and vitality. It has the highest visibility and is also the color that is most closely connected with the sun. It occupies a pivotal position in the history of human development and will always attract the attention of babies.
When children reach the age of drawing, they always add yellow to the upper right corner or upper left corner of the paper. Some experts believe that this is related to the children's left / right brain or left / right hand usage habits. In addition, yellow also represents a kind of intelligence and curiosity. Only under the premise of understanding and ability can we see all things more accurately, more clearly and more rationally.
Stylish and natural brown
As outdoor activities are heating up, brown has also become a favorite color for outdoor sports enthusiasts and fashion adults. Through the integration of colors, such as adding a little blue, green, purple, or any unexpected spot color to brown, it can effectively avoid people's aesthetic fatigue from this color.
Very cool and very versatile blue
The refreshing colors not only remind people of the clear blue sky, but also bring a feeling of tranquility, integrity and consistency. In addition to the brand image, blue can also be used to make signs. In addition, by combining different shades of blue, we can also get a very fresh feeling. All in all, the deeper the electric blue (electricblue) can attract people's attention.
Refresh and restore green
In Pantone chromatography, there are more types of green than any other color, because in the natural world, the types of green are the most abundant. Green symbolizes a new beginning and environmental protection activities, which is also the most popular in the future trend.
Studies have shown that green with a little blue is the most popular color. For example, teal is a color that gives people a sense of confidence, elegance and maturity.
Spiritual and elegant purple
Depending on the tone depth and color combination, purple can also express many emotions. If it is red, it will be exciting and full of energy; but if it is blue, it will give people a very mysterious feeling.
Neutral colors that are reliable and comforting
Neutral colors are very warm and always remind people of sustainable resources such as natural fibers and recycled paper. Pure white always represents purity and cleanness, while black has a strong staying power. Eastman said he always asks the same question and wants all listeners to understand that "black is always the new black."
Changes in tone and texture may change the perception of neutral colors. Whether it is gray or silver, it can add a bright color to your design.
Relationship between color and audience age
It is basically difficult for people over the age of 65 to distinguish the difference between colors, such as blue and the green next to it and the lavender color. These colors are relatively similar, so when designers design products or provide services for an elderly customer, they can add a little warm color among these cool colors to meet the aesthetic requirements of the elderly.
Nebulous neon
Compared with other industries, neon colors are the most widely used in the fashion industry. But the lifespan of neon colors is usually relatively short. Eastman warned designers that they must be cautious when using neon colors, unless they are used in children's toys or other cheap items with relatively short lifespans.
Integrating colors is the key
To avoid using the same color repeatedly on a pattern and background is the purpose of designing artificial work. Red, which was never used in the financial sector before, is now also an ideal choice for this industry, but most colors are not used alone in brand designs or logos.
If the financial sector is still willing to choose blue in order to guarantee its own quality, it can also attract attention by adding a little red, yellow or purple to the blue.
The biggest headache for Isman is the prejudice against color of corporate customers. She said: "If I recommend a color to them, say purple, the CEO of this company might say: 'Oh no, we can't use purple because I don't like purple.'"
Eastman was shocked that someone would rather spend millions of dollars to advertise a product, but at the same time choose colors according to their own preferences. She said: "You have to distinguish and choose colors from a professional point of view, instead of deciding the fate of a color based on your own preferences."
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