Example analysis of repeating basic shape logo design III

3 Repeated basic form of application

1) Side by side

The mark formed by repeating the basic shape in a straight line, oblique line, or curve is a parallel type. Side by side can use two or more basic shapes to arrange. The form of the repetitive basic forms formed by the parallelism is unified and the image is consistent and has a good sense of order. Parallelism has parallel parallelism and misalignment. Parallel juxtaposition refers to the horizontal displacement of the repeated basic shape in the horizontal direction. The mark formed by it visually gives the effect of extending the figure and increases the interest of the sign. The sign of Figure 10 strongly illustrates this point. The sign formed by dislocation parallelism is richer than parallel juxtaposition, which increases the dynamic of the sign. Take Figure 11 as an example.

3) Rotary

The symbol that is formed by rotating the basic shape at a certain point as a common point is a rotary type. Rotary type can use 3 or more basic shapes to rotate according to a certain angle and direction. The angle of rotation can be equal angle or gradient angle. The basic form can be from small to large, from dense to sparse, gradually outward from the center of the rotation, proliferation, forming a beautiful proportion of the relationship and strong rhythm. The rotary sign has equal distance rotation and gradient rotation, respectively. The sign of equal distance rotation (Fig. 15) is full and full and harmonious and graceful; the sign of gradual rotation (Fig. 16) is vivid and smooth, strong in rhythm and full of rhythm. Rotary style contains extremely rich beauty factors. The growth structure of many organisms in nature is a perfect embodiment of a rotating type, such as a nest, a nautilus spiral shell, sunflower sunflower seeds and pine pine nuts.

(to be continued)