Defects in digital anti-counterfeiting technology

1. The technical content of the anti-counterfeiting label itself is low. The digital anti-counterfeit label is the carrier of anti-counterfeit coding, and the anti-counterfeit coding is identified on the product by the label. The anti-counterfeiting function of the marker itself is very limited. At present, most digital anti-counterfeiting labels on the market are easily forged, and the anti-counterfeit labels are not exquisite and are not suitable for the labeling of products requiring exquisite packaging.
2. Low query rate The low query rate is a common problem in digital anti-counterfeiting. There are three main reasons: First, digital anti-counterfeit is a new thing, many consumers do not know how to identify the authenticity of the query; Second, shopping malls, stores do not provide query tools, that is inconvenient to query; Third, the cost of the query is too high. Some anti-counterfeiting companies make use of the audio-visual platform as the main platform for consumers to inquire. Due to the narrow coverage, relatively few telephones, and high fees for telephone calls, the search rate is low. Some anti-counterfeiting companies use local calls and 800 toll free telephones as consumer inquiries. In order to reduce 800 calls, 800 toll free calls have limited access, and instead of dialing the anti-counterfeit company's local calls, remote consumers need to pay long distance calls. Many consumers will therefore Give up the query. At present, many anti-counterfeiting companies have launched a method for checking the authenticity of goods using the SMS function of mobile phones, and the query rate is expected to increase.
3. Marking Method Single In addition to a few anti-counterfeiting companies achieving direct code on the production line, the vast majority of security companies use only anti-counterfeiting labels as an identification method, which makes it impossible for a large number of high-speed assembly lines to produce low value-added products. Applications such as drinks, pouches, cigarettes, etc.
4. Machines can't read the digital anti-counterfeit labels on the market that can satisfy consumers' queries. They can't read the machines, which greatly hinders the promotion and application of digital anti-counterfeiting technology.