Cast China's printing industry

Comrade Jiang Zemin pointed out in his report at the "16th National Congress of the Communist Party" that the main task of China's economic construction and reform in the first two decades of this century was to point out that industrialization is still an arduous historical task in China's modernization process. Informatization is the acceleration of industrialization in China. The inevitable choice of modernization. He proposed to insist on the use of informatization to promote industrialization and industrialization to promote informationization, and to develop a new type of industrialization approach with high technology content, good economic returns, low resource consumption, low environmental pollution, and full utilization of human resources. This profound and enlightening instruction is also an inexhaustible source and driving force for accelerating the development of the printing industry. It is a fundamental task for the vast number of cadres and employees in the printing industry to learn and understand it well and implement it in earnest in the coming period.
Recalling that China's printing industry has been guided by the reform and opening-up policies of the Party for more than 20 years, it seeks development in opening up, seeks prosperity in reforms, and has made remarkable progress and achievements. Especially in the face of fierce market competition at home and abroad, in the process of deepening reforms, companies have new changes in their sense of competition, quality awareness, and market awareness, and their ability to self-discipline, self-improvement, and self-development has improved. . In the 21st century, the world economy has entered the era of economic globalization and informationization. How to adapt the printing industry to the ever-changing requirements of the times and remain invincible in the fierce market competition is a topic that must be aroused by the printing industry. . At the first annual national conference of printing managers in 2002, Zhang Lingui, general manager of Beijing Hualian Co., Ltd. proposed that we are faced with the task of accelerating the transformation from traditional printing to modern printing. He said that the development of digital network technology is changing the printing process. The transformation of prepress, printing, and postpress integration will not only be used for production, but also for management. The characteristics of modern printing companies will lead enterprises to gradually shift from experience management to digital management. At the same time, it will cause a series of changes in the concept of enterprise personnel quality, technical equipment, and technical work. Although this is not a new topic, we must use the spirit of the “16th National Congress of the Communist Party of China” as a guide to change our concepts and advance with the day to deepen our understanding of this topic. In order to discuss the improvement of the printing industry from traditional industries to modern printing, I have asked the following six questions for consideration.
1. The trend of the Chinese printing market in the next ten years must be carefully judged. The printing industry should strengthen the analysis of the domestic and foreign market environment and predict the trends and trends in the development of international printing high-tech, in order to determine new ideas for the development and structural adjustment of China's printing industry products. A broad discussion of the development of the Chinese printing industry should be initiated.
2. It is necessary to follow the spirit of proactiveness and dedication and earnestly pay close attention to the construction of enterprise informatization. In particular, the construction of management process information, production process information and marketing process information. Judging from the current situation of the company, most of the information management in the management process has just started, and the informationization of the production and marketing process is relatively slow. In particular, large-scale enterprises do not pay close attention to this work within ten years and suffer major losses.
3, must make the company become the main body of scientific and technological progress. From the actual situation, the printing technology and equipment research institutions of enterprises have been unable to adapt to the development of modern printing technology due to constraints on the system, funds, and subject and the loss of scientific and technical personnel. Therefore, large and medium-sized printing industry enterprises must make great efforts to improve the main products. Development and design capabilities. In spite of different industries, we should learn from the experience of the brothers' industries such as the automobile and home appliance industries, and on the basis of digesting the imported technology, we must emulate the creation. This requires various printing equipment and equipment manufacturing companies to break through the door, vigorously carry out the integration of production, learning and research, and promote "team spirit", complement each other's advantages, and jointly introduce the new foreign equipment from the performance, parameters, structure, materials, supporting and Comparing various aspects of manufacturing processes, etc., based on the number of minds, to innovate, design new products with its own brand characteristics as soon as possible, and sell it at home and abroad.
4. In accordance with the spirit of the 16th National Congress of the Communist Party of China, we must actively encourage, support and guide the development of privatization of printing enterprises. In a broad sense, the new road to industrialization must highlight major issues such as systems, mechanisms, and economic growth. Practice has proved that mixed ownership economy and private economy will be the most dynamic factors in the printing market economy.
5, must pay attention to the cultivation of the printing industry brand. Many of our company's products are of good quality, but due to the lack of brands recognized by domestic and foreign markets, the products stay in the medium to low grades for a long time, the price does not increase, the profits are also low, and the benefits decline. There are no well-known brand products. There is no vitality and the competitiveness of the market cannot be discussed.
6, must learn the experience of the foreign industry associations and brother industry associations. Industry associations should keep pace with the times and accelerate the pace of their own construction and development. Industry associations are an organic whole. The leadership of the association must be united, democratic, and cohesive. Trade associations must establish the concept of industry management in a market-oriented, non-government-oriented, and large-service conference. They must truly become cross-departmental and trans-regional. The system of cross-ownership and implementation of industry-wide management must be developed toward the goals of non-governmental, service, and self-discipline. To deepen the reform of industry associations, the first is to explore ways for entrepreneurs to meet and reflect the spirit of the development of the times; the second is to break through the limits of the association's development of members, and break through the restrictions on the entry of joint ventures, making the association more representative and attractive. The industries and associations should learn from each other and strengthen unity. The overall situation should be emphasized and the printing industry should be emphasized. Do not stand still. Comrade Mao Zedong’s famous remarks should always be revisited, people’s humility should be used to make progress, and pride should be left behind.
Finally, I would like to quote Chad W. Oliver, professor of the Irvine Institute of Management Studies in the United States, summing up the seven rules for reference in the above issues. The first is to redesign yourself every day, that is, you cannot rest on your laurels. The second is to make customers your marketing department. Not only pay attention to the size of the market share, but also to pursue the market share of "old customers", so that "old customers" for you to promote and become your marketing department. The third is the creation of electronic "series." In the information age, all corporate activities are inseparable from informatization, making the enterprise an informatized enterprise. The fourth is all personalization. A product has thousands of batches and has been eaten for many years. This era has passed. As people's personalization becomes more and more prominent, products must be personalized. The fifth is to look at the world and start from the global. In the era of economic globalization, only in the domestic market, the level of "heroic qualities" can no longer be shown, and enterprises must be placed in a global environment. Sixth, product direct sales. The era of information, the era of the Internet, the use of e-commerce, and the reduction of intermediate links are a magic weapon for companies to win. Seventh is the role instead of the rule. Learning organizations are people-centered, and people are aware of their roles, status, and roles in this organization, so as to give full play to people's enthusiasm and potential. Such an organization jumped from the "imperative kingdom" to the "free kingdom."
These seven laws and regulations are also the principles and methods for companies to constantly surpass themselves. Finally, I hope that companies in the printing industry will continue to surpass themselves and remain young. In order to achieve a greater, stronger, and updated contribution to the development of the Chinese printing industry in the second two decades.