Packaging is the carrier of commodities, and it is also a means by which manufacturers attract the attention of consumers. It not only has the function of promotion, but also has the function of strong individualization, rich humanity, and emotional communication with consumers. Therefore, the vibrant and culturally pleasing commodity packaging, its innovative exterior image not only represents the company's core philosophy, but also adds brilliance to the enterprise, so that the company's brand-name culture connotation is more easily accepted and endorsed by people.
In recent years, in order to increase the attractiveness of products, some companies have devoted themselves to the “unconventionalization†of product packaging and labeling in order to achieve the goal of competing for market share and creating more economic benefits. We know that the brand itself is alive. In the market, we often find that some brands that once gained fame have gradually faded out of consumers’ eyes. It has changed and appeared in people with an “alternative†face and dress. before. Of course, the intrinsic quality of the product after the replacement of the new packaging has been further improved and improved, but the novelty and uniqueness of its packaging is a new landscape in front of people. This phenomenon of packaging and labeling often leads to new phenomena, appearing in consumer goods such as alcohol and beverages. Some brands that they didn't understand in the past, because of their peculiar packaging and novelty, have a “unconventional†sense in people’s impressions and are increasingly familiar to consumers. Therefore, when the company is committed to R&D and innovation of product packaging, it must constantly update the packaging and radiate a fresh vitality so that it can not only sell its own products, but also stimulate consumers' desire to purchase.
The marketing experts once pointed out that the spiritual needs of consumers are scarce resources. As a product, it is necessary to make full use of this “resource†and use it cleverly to make it vivid and individualized in the packaging, and show a strong cultural atmosphere. From this we can see that consumers’ preference for product packaging is actually a need for life style and spiritual enjoyment. Any kind of packaging is the carrier of goods. It at least bears two things: First, the value of the packaging is the basic function at the material level, and its role is to produce temptation to attract consumers; second is the cultural taste. Value, that is, packaging gives people spiritual enjoyment, is full of humanistic spirit, and brings unique freshness to consumers. Recently, the “Yimen Laoquâ€, which is known as a rising star in Lu wine, can be described as “unconventional†in the innovation of packaging. Since liquor has its own history of packaging, it is almost "white liquor packaging is red." However, the new packaging of “Yimen old songs†is far from the black one. After the replacement of the packaging, “Yimen old music†has just been put on the market, it will usher in a piece of praise, and many newcomers like Qizan have purchased.
Why is this kind of white wine that has not been changed for the skin so attractive to consumers? Its uniqueness is that the new packaging of “Yimen old songs†uses thousands of black characters in its overall style. It is like a newspaper. The dense texts demonstrate the spiritual connotation of Yimeng old district from three different historical periods. The packaging of the product should work hard at the combination of "uniqueness" and "closeness," and the uniqueness of the new "Yimen and Laoqun" packaging is capable of leaping from the "million wines," and unconventionally interpreting Yimeng in the form of newspapers and texts. Spirit, and the connotation of the packaging, and the majority of the people of Yimeng old district are very “close†and densely packed, allowing the consumers to open their hands while drinking, and can not help but refresh the past with a few glasses of wine and their thoughts. It will also follow the packaging of wine and enter the era of war.
The emergence of the brand era has led to the pursuit of countless enterprises and entrepreneurs. Some of them have spent tens of millions or even hundreds of millions of dollars to advertise for the popularity of their products; others have done everything possible in terms of marketing methods and service quality. Dedicated a passion and perfect service to win the hearts of customers; while some companies in the creation of the brand, in addition to the goods must have its unique and stable quality, it is focused on the "unconventional" of commodity packaging efforts, because the packaging The first impression is very important. If your packaging is unique and unique in your products, it will pay attention and you will buy something new. This summer, the beverage market rushed out of a black horse with a black packaging eye-catching drink. It was the new type of beverage “Bao Bao Steam†launched by Jianlibao Group. This kind of "fruit juice + soft drink" creative new type drink has quickly won people's attention after putting on the market, but in fact the consumer is most interested in "Bao Bao Steam" is its unique, stylish, mysterious black bottle body.
In accordance with the design principles of product packaging, companies rarely use black for the design of beverage and cosmetic packaging. When Jianlibao Group originally decided to use black packaging for beverage bottles, many people opposed it and considered it inconsistent with Chinese culture. Chinese people have always been using auspicious colors such as red and green, and black packaging may not be welcomed by consumers. But the decision makers of the Jianlibao Group believe that only adventurism will become a pioneer, and they will be different on the packaging, giving people a brand new sense of freshness, and the products will be able to generate vitality in the market. Jiang Xingzhou, general manager of Jianlibao Group's sales company, commented on their innovations and innovations in packaging. He said: The black-packed “Battle of Fruits†has no competitors and can arbitrarily butcher the market. Of course, in this unique category, someone may imitate our packaging later, but once you have formed an oligopoly, others cannot match it.
The above shows that in the current fierce market competition, companies must boldly innovate in branding and branding packaging design. The innovative and alternative packaging design can not only meet the spiritual needs of consumers but also occupy the mindset of consumers. The space market brings unique consumer experience and unique enjoyment to customers. Of course, alternative packaging and unconventional ideas may not be loved by everyone, but its promotional role is better than advertising and other forms, because the best advertising can only reach 70% of the target consumption, and can guarantee To achieve 100% communication with consumers, only the product will receive this effect through exquisite packaging. Therefore, packaging can enhance the brand's personality and convey information to consumers who choose goods in front of shelves. As a result, alternative or unconventional packaging, even if a few people do not welcome it, and its role in the transmission of information has been played, and left an impression on every consumer who is watching it. It can be said that this is one of the charms of a good brand.
In recent years, in order to increase the attractiveness of products, some companies have devoted themselves to the “unconventionalization†of product packaging and labeling in order to achieve the goal of competing for market share and creating more economic benefits. We know that the brand itself is alive. In the market, we often find that some brands that once gained fame have gradually faded out of consumers’ eyes. It has changed and appeared in people with an “alternative†face and dress. before. Of course, the intrinsic quality of the product after the replacement of the new packaging has been further improved and improved, but the novelty and uniqueness of its packaging is a new landscape in front of people. This phenomenon of packaging and labeling often leads to new phenomena, appearing in consumer goods such as alcohol and beverages. Some brands that they didn't understand in the past, because of their peculiar packaging and novelty, have a “unconventional†sense in people’s impressions and are increasingly familiar to consumers. Therefore, when the company is committed to R&D and innovation of product packaging, it must constantly update the packaging and radiate a fresh vitality so that it can not only sell its own products, but also stimulate consumers' desire to purchase.
The marketing experts once pointed out that the spiritual needs of consumers are scarce resources. As a product, it is necessary to make full use of this “resource†and use it cleverly to make it vivid and individualized in the packaging, and show a strong cultural atmosphere. From this we can see that consumers’ preference for product packaging is actually a need for life style and spiritual enjoyment. Any kind of packaging is the carrier of goods. It at least bears two things: First, the value of the packaging is the basic function at the material level, and its role is to produce temptation to attract consumers; second is the cultural taste. Value, that is, packaging gives people spiritual enjoyment, is full of humanistic spirit, and brings unique freshness to consumers. Recently, the “Yimen Laoquâ€, which is known as a rising star in Lu wine, can be described as “unconventional†in the innovation of packaging. Since liquor has its own history of packaging, it is almost "white liquor packaging is red." However, the new packaging of “Yimen old songs†is far from the black one. After the replacement of the packaging, “Yimen old music†has just been put on the market, it will usher in a piece of praise, and many newcomers like Qizan have purchased.
Why is this kind of white wine that has not been changed for the skin so attractive to consumers? Its uniqueness is that the new packaging of “Yimen old songs†uses thousands of black characters in its overall style. It is like a newspaper. The dense texts demonstrate the spiritual connotation of Yimeng old district from three different historical periods. The packaging of the product should work hard at the combination of "uniqueness" and "closeness," and the uniqueness of the new "Yimen and Laoqun" packaging is capable of leaping from the "million wines," and unconventionally interpreting Yimeng in the form of newspapers and texts. Spirit, and the connotation of the packaging, and the majority of the people of Yimeng old district are very “close†and densely packed, allowing the consumers to open their hands while drinking, and can not help but refresh the past with a few glasses of wine and their thoughts. It will also follow the packaging of wine and enter the era of war.
The emergence of the brand era has led to the pursuit of countless enterprises and entrepreneurs. Some of them have spent tens of millions or even hundreds of millions of dollars to advertise for the popularity of their products; others have done everything possible in terms of marketing methods and service quality. Dedicated a passion and perfect service to win the hearts of customers; while some companies in the creation of the brand, in addition to the goods must have its unique and stable quality, it is focused on the "unconventional" of commodity packaging efforts, because the packaging The first impression is very important. If your packaging is unique and unique in your products, it will pay attention and you will buy something new. This summer, the beverage market rushed out of a black horse with a black packaging eye-catching drink. It was the new type of beverage “Bao Bao Steam†launched by Jianlibao Group. This kind of "fruit juice + soft drink" creative new type drink has quickly won people's attention after putting on the market, but in fact the consumer is most interested in "Bao Bao Steam" is its unique, stylish, mysterious black bottle body.
In accordance with the design principles of product packaging, companies rarely use black for the design of beverage and cosmetic packaging. When Jianlibao Group originally decided to use black packaging for beverage bottles, many people opposed it and considered it inconsistent with Chinese culture. Chinese people have always been using auspicious colors such as red and green, and black packaging may not be welcomed by consumers. But the decision makers of the Jianlibao Group believe that only adventurism will become a pioneer, and they will be different on the packaging, giving people a brand new sense of freshness, and the products will be able to generate vitality in the market. Jiang Xingzhou, general manager of Jianlibao Group's sales company, commented on their innovations and innovations in packaging. He said: The black-packed “Battle of Fruits†has no competitors and can arbitrarily butcher the market. Of course, in this unique category, someone may imitate our packaging later, but once you have formed an oligopoly, others cannot match it.
The above shows that in the current fierce market competition, companies must boldly innovate in branding and branding packaging design. The innovative and alternative packaging design can not only meet the spiritual needs of consumers but also occupy the mindset of consumers. The space market brings unique consumer experience and unique enjoyment to customers. Of course, alternative packaging and unconventional ideas may not be loved by everyone, but its promotional role is better than advertising and other forms, because the best advertising can only reach 70% of the target consumption, and can guarantee To achieve 100% communication with consumers, only the product will receive this effect through exquisite packaging. Therefore, packaging can enhance the brand's personality and convey information to consumers who choose goods in front of shelves. As a result, alternative or unconventional packaging, even if a few people do not welcome it, and its role in the transmission of information has been played, and left an impression on every consumer who is watching it. It can be said that this is one of the charms of a good brand.
Dough Sheeter/Former/Divider/Knead & Press Machine
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