Process and Definition of Over-packaging of Goods (I)

Abstract : This article analyzes in depth the causes and harms of over-packaging of goods under the market economy environment, and analyzes the regulations and measures commonly used in countries around the world to prevent over-packaging, and concludes that the definition and treatment methods are not perfect. And effective. The article believes that there is a need to more objectively and scientifically deepen the understanding of the issue of excessive packaging, and comprehensive consideration should be given to such factors as product attributes, consumer psychology, environmental protection, and resource utilization. Through research, we propose a method that has practical operability. That is, the normal distribution function is used to fit and process the overpacking data of the commodity, and the overpacking defined numerical coefficient go is set to obtain the overpacking that can be immediately modified and updated. Define the parameter Xg.

Keywords: excessive packaging moderate packaging normal distribution conservation-oriented society resource utilization

In the current tide of market economy, the term "over-packaging" appears more and more frequently. This shows that excessive packaging and luxury packaging are constantly spreading and upgrading in the market, and at the same time it shows that consumers are deeply concerned about the problem of "over-packaging" of goods.

Why overpacking is being pursued by certain businesses in the field of commodity circulation? The main reason is that the deceptive appearance of over-packaging can exaggerate the actual content of the goods, giving people a misleading value for money, and businesses can obtain high profits from the increased consumer spending.

Excessive packaging of goods not only wastes resources, but also harms the interests of consumers. Unfair competition means are used to disrupt the normal order of the market economy. What is more, some irregularities such as bribery and bribery in public and interpersonal relations in the market have established a causal relationship with the “over-packaging” of goods.The over-packaging of packaging is especially related to China’s construction and environmental friendly society. The basic national policy of a conservation-oriented society is out of tune. Therefore, in today's economic conditions, the establishment of a set of effective indicators for the over-packaging of goods and the prevention and control laws and regulations to effectively curb the phenomenon of over-packaging of goods in the market has become a conservation-oriented model. One of the important issues for society and maintaining sustainable economic development.

First, the traditional treatment of excessive packaging of goods

Usually people talk about the excessive packaging of goods mainly around the packaging costs of the goods and the direct damage to the interests of consumers caused by the volume of the packaging and Other issues. There are many laws and regulations that introduce the disposal of excessively packaged goods in some countries, such as the United States and Canada. Countries such as Japan and Japan have stipulated that there are too many empty spaces in the packaging, the volume difference between the packaging and the contents is too large, and the packaging is unreasonably exaggerated. All these are deceptive packaging. In South Korea, excessive packaging of goods is regarded as an illegal act. If manufacturers do not reduce the packaging fee ratio and the number of materials in accordance with government regulations, they will be fined up to 3 million won. In Germany, the act of exaggerating the actual content of contents in an enlarged package is a fraudulent act and will be dealt with. China has recently issued regulations on the packaging of mooncake production, which stipulates that mooncake packaging costs cannot exceed 20% of its sales price, and offenders will be punished.

Throughout the discussion of over-packaging of goods and related laws and regulations promulgated by various governments, the understanding of "over-packaging" of goods is basically in the direct interest of protecting consumers of goods. The measures taken are often to specify a specific value in the cost or volume of the commodity packaging to define whether the commodity packaging is excessive. Although this kind of method is simple and straightforward, judgment and implementation are also more convenient. However, implementing such laws and regulations in the current economic situation will make it difficult to last, comprehensively and effectively suppress excessive packaging, and guide appropriate packaging to maintain the normal development of the commodity economy. . The main reasons are:

(1) Variety of product variety attributes: due to the variety of products that may lead to excessive packaging, such as food, cosmetics, medicines, health products, jewelry, electrical appliances, clothing, gifts, etc., relevant performance, such as the ability to withstand the environment, are quite different. Therefore, different commodities often require different packaging requirements. Therefore, it is unfair to specify a specific value for the packaging cost or volume of all products as a criterion for judging excessive packaging.

(2) Changes in market consumption levels and consumer psychology: The development of the market economy has, to a certain extent, widened the gap in people's lives. While middle and low-income people are keen on the affordable and affordable packaging of goods, the middle and high consumption levels begin to accept the concept of modern packaging consumption. In addition to the basic protection functions required for the packaging of goods, attention is also paid to the identification of the product brand, the expression of the value of the goods, and even the pursuit of certain artistic enjoyment. It is undeniable that the visual impact caused by exquisite packaging has become part of the function of the merchandise, and even a phenomenon similar to that of buying and selling merchandise has emerged. Some people are buying fine wine bottles and many professional women use beautifully packaged cosmetic products. To reflect the value, well-packaged health products are often used as valuable gifts for relatives and friends, and some people use the high prices implied by the beautiful packaging of moon cakes to send a friendship. Although the packaging of these goods has exceeded the original purpose of packaging, it contains certain elements of art, friendship and worth. There are also some products that can only reflect their value when combined with packaging. Some of the functions of the packaging are integrated into the product and become complementary and extension of the value of the product. Therefore, a specific value is defined for the packaging cost or volume of all products to define overpacking. Under current conditions, it is difficult to coordinate the requirements of different consumption levels for product packaging.

(3) Differences between manufacturers and production methods: Commodity packaging is affected by many factors such as production process equipment, production quantities, raw material supply channels, etc. The same packaging, the prices of different manufacturers sometimes very different. The above data is often a trade secret of the manufacturer. Therefore, specifying a specific value for the cost or volume of the product packaging to define overpacking is difficult in terms of data collection and auditing.

Second, the process of understanding of excessive packaging of goods

People's understanding of over-packaging of goods increases and improves with the development of productivity and the improvement of consumption levels. People's understanding of over-packaging of goods in different economic periods is mainly divided into:

(1) In the early stage of the commodity economy with relatively low productivity, the material is not sufficient, and the over-packing of commodities is mainly determined by whether the ratio of the product's investment in packaging to the price of the contents or the ratio of the volume of the goods to the packaging is significantly beyond the concept of people's habits. The upper limit value in China is because the former increases consumers' unrealistic extra expenses, and the latter misleads people's consumption psychology.

(2) With the development of productivity, the continuous accumulation of goods, the oversupply of a large number of commodities, and the intensification of market competition, the damage to the consumers caused by excessive packaging of goods at this time is not only manifested in the above direct damage, but also due to the deceptive nature of excessive packaging of goods. The profits brought by the manufacturers have contributed to unfair competition, distorted the normal market competition system, and ultimately indirectly harmed the interests of the consumers as a whole.

(3) By the time the productive forces were highly developed and the commodities were prosperous, the importance of environmentally friendly and resource-saving for the sustainable development of the national economy became more apparent, and people would also have a new understanding of the dangers of excessive packaging of goods. Excessive packaging of goods In addition to the aforementioned hazards, excessive packaging of packaging materials consumes additional natural resources, excessive packaging on the packaging volume consumes additional logistics resources, in addition, excessive packaging often brings additional waste, additional packaging waste disposal Costs and mishandlings often result in re-contamination of the environment. This part of the investment is often not from the commodity producers but from the government's finances, and more precisely the entire taxpayer. Ultimately, it affects our children and grandchildren.

(to be continued)