Print output

SMEs are a diverse demand group. With the diversification of print output methods, SMEs have gradually surfaced and become the focus of market attention. At the same time, in the fierce competition, the manufacturers of a single product line have been difficult to adapt to the development of the market, and the companies represented by Hewlett-Packard led the prosperity and development of the entire market under the guidance of diversified strategies.
The most important medium-to-high-end printing market is the radical printing market that has emerged from small and medium-sized enterprises. The industry users and business users are the main user groups. Its characteristics are high technology, high investment, high profit, high market access threshold, and is dominated by major international manufacturers dominated by HP. The low-end market targeting SMEs was once marginal. Since 2001, the printing field has begun to care about the development of SMEs, and 2003 has become a period of concentrated performance. In April 2003, Hewlett-Packard introduced a diversified strategy for SMEs and launched five products in one breath. Soon, in September, Hewlett-Packard once again extended the product line, and only the main products of the SME monochrome laser printer included 6 products such as LaserJet1010 Standard Edition and LaserJet1010 Enterprise Edition. At the same time, Epson introduced the EPL-6200L low-end personal laser printer. In mid-November, it introduced two black-and-white laser printers, of which the EPL-6200 is aimed at small and medium-sized and individual users.
Subsequently, Lexmark launched four new laser printer products. The four products fully embody Lexmark’s strategy of allowing users to enjoy the highest possible product functionality at the lowest possible price. Fuji Xerox also implemented this year's marketing strategy of attacking the low-end printer market to serve Chinese SMEs and SOHO users.
As the situation changes, the thin, low-end market is getting richer. The capacity of the low-end market has gradually expanded and become the main body of the printing market. The expansion of the market not only nourished the rising star, but also gradually attracted the famous international companies such as Hewlett-Packard, Epson, Canon, Lexmark, they have launched products for low-end users. So far, almost all manufacturers have competed in the whirlpool of the low-end printing market.
Increased potential for printing needs More and more SMEs need to rely on IT technology to improve their competitiveness and speed of response to the market. The growing number of small and medium enterprises (SMEs), which account for 99% of the total number of Chinese companies, has a large user base and a large number of purchasing activities, making the SME market the most growth-oriented printing market.
SMEs are a large user group. They cover all walks of life and their applications are varied. It is impossible to meet every minute demand of SMEs. In the past few years, no manufacturer can take care of the needs of this segmentation, let alone tailor solutions for them. The average SME often chooses inkjet printers, and it is the cheapest inkjet printer. Today, the interaction between vendors and users has accelerated the development of the low-end printing market. The rich product line is to meet the increasingly diversified needs of SMEs. Black-and-white laser printers, commercial inkjet printers, entry-level color laser printers and all-in-one machines have entered the vision of SMEs. Just black and white laser printing, they can have a variety of options.
SMEs emphasize cost control, and the economy is an important factor for them. At the same time, they also need to improve their efficiency and enhance their corporate image. From the point of total demand for printing, color is moving toward SMEs, while black and white printing is still the most mainstream application. In particular, black-and-white laser printing can achieve fast print output on the premise of low cost, and daily office documents can basically be borne by monochrome laser printers.
Taking HP as an example, the LaserJet1010, which prints 12 pages per minute, and the LaserJet1300, which is 20 pages per minute, is a black-and-white laser printer designed to meet the needs of small and medium-sized enterprises. This is faster than black-and-white lasers used in large and medium enterprises in previous years. fast.
At the same time, in the segmentation of demand, HP also placed special emphasis on the home page output speed, which is designed specifically for SMEs. For the limited characteristics of SME technical personnel, HP also provides three-year warranty service. In accordance with the needs of different scales and different printing volumes, manufacturers have designed products that are closer to the user's actual application environment. Under this premise, the printing needs of SMEs have been fully opened up.
We have reason to believe that the printing needs of SMEs will achieve rapid growth in the coming years. In 2004, the overall demand for the black-and-white laser printer market in China will exceed 1 million units, and the major growth will appear in the printing needs of SMEs. With the growth of demand, market competition will also become more intense. We look forward to the introduction of printing solutions that are more in line with the needs of SMEs.