"At this exhibition, our company brought three international IPs: Miffy, Baby Riki, Oddbods. Each product comes with its own IP style and elements, quality. And the gameplay is checked and developed by international famous factories, which will bring more joy to Chinese children." Liu Jiafu, authorized manager of the 30th Guangzhou International Toy Fair Exhibitor Jinbil Trading (Shenzhen) Co., Ltd., to the Chinese and Foreign Toys All Media Center reporter Said.
According to reports, the parent company of Jinbil Shenzhen Company, Queen's Bank, is a senior enterprise of children's baby toys in Hong Kong, and its history has been more than 66 years. The company's main business is to develop and introduce some internationally renowned IP to promote sales. In recent years, the company has actively cooperated with internationally renowned IP and a number of media to focus on the development of the Chinese mainland and Asian markets.
Liu Jiafu revealed that the company's toy launch promotion plan this year is mainly concentrated in the third and fourth quarters. At this stage, there are still many product designs and sample production and testing in close coordination. "Promotion and promotion requires multi-party cooperation. We must be familiar with industry trends, China policy trends and industry information, and then develop promotional plans based on these, including three-dimensional promotion of network, terrestrial, and TV mainstream media. Stand out from the IP."
Jinbil hopes to have more communication with colleagues in the industry by participating in the Guangzhou Toy Fair, sharing the latest industry news and establishing more mutually beneficial and win-win partnerships.
Liu Jiafu (right) accepts an exclusive interview with Chinese and foreign toys media center reporters
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