Five levels of quality package design control (below)

Cost Control

Business owners always want to produce the most advanced products at the lowest cost. Therefore, when a designer plans a case, if he can control the production cost for the business owner, he will undoubtedly add points to this packaged work.

Cost of packaging materials: The presentation of refined products does not necessarily rely on high-quality, high-cost packaging materials. Designers can use the clever combination of vision and structure to choose Other alternative packaging materials, which can also create a high-quality texture for the product.

Cost of production: Designers must also take into account the labor costs of production (eg number of prints), manual production, parts and operations on the production line when planning the case.

Access cost: In the packing process, commodities, packaging, and accessories can be fragmented to avoid fragmentation and reduce the cost of access.

Shelf cost: The shelf-loading cost of the product is not low. If the packaging design can consider the size, height, and maximum benefit of the limited space, this packaging design will be considered successful.

Path Management

In order to respond to the needs of different pathways, companies must produce various types of packaging to suit each pathway. For example: Lipton is in a position to enter the 7-ELEVEN route, and is specifically designed to produce 20 packages, and this package is only available in 7-ELEVEN. The following will describe the various common pathways:

Convenience Stores: There are a variety of products.

Supermarkets, mass merchandisers, hypermarkets: There are many brands on the shelves, and how to immediately grab the attention of consumers in the short distance is indeed the first factor.

Stores, department stores: Products of the same property in such pathways are grouped together in one district, so product items must be clear to distinguish them from those with the same attributes.

Mail-order (network), direct sales: In consideration of cost considerations, the goods of this channel are largely based on functional requirements rather than visual requirements in terms of packaging design.

In the face of the diversified, fast, ever-changing, and even unknown 21st century, the evolution and pulsation of marketing strategies and consumer markets are changing with each passing day, and the functions of packaging are no longer merely “package” and “loading”. The owner of the business has redefined the packaging and has also given more responsibility and value to the packaging. In contrast, the designer's work is no longer confined to aesthetics or the pursuit of unconventional performance. There are many aspects that a mature packaging designer should consider and care about.

Develop new packaging materials and structures

The continuous development of new packaging technologies and structures is a benefit to designers because the space for design has been expanded and the work will be more refined and user-friendly. The gradual evolution from early paper to metal packaging, from the cube-shaped structure to a variety of shapes, these are the results of the efforts of packaging designers and packaging material technicians, continuous innovation will make the performance of the design work more perfect.

Convenient packaging

You can talk about "Using convenience" and "Easy handling after use."

In terms of "convenient use", aluminum foil buns are provided with drinking straws for consumers to drink; Shampoo Pump bottles are used once for a single use, which does not waste the product; Nac Nac shampoos are specially designed for one-handed use. The use of packaging structure to facilitate the mother to wash hair for the baby. These packaging structures are designed for easy and intimate use.

Regarding the "convenient handling after use" point of view: due to the rising awareness of environmental protection, the problem of packaging after the use of goods is also a designer should consider in advance. Carefully observe the mineral water packaging on the market. Some special bottles have a grained design to allow users to flatten and discard after drinking. After the aluminum foil packaged beverages are consumed, they can be leveled and discarded to reduce the amount of garbage.

In order to reduce the environmental problems caused by packaging, in addition to the selection of packaging materials, it is also a good way to add value to packaging. The Nac Nac gift box group of the Infant Room uses the concept of a storage box to plan, so that the product material and the remaining value after use are fully realized; the Lipton Flower Tea Gift Box Group can also be used as a jewelry box, a pencil case or a storage box, which greatly improves the The added value of the gift box.

Composite packaging

Designers in the selection of packaging materials, in a spirit of innovation combined with different packaging materials, the use of its material and characteristics to show the texture of the packaging works for the product presents a rich face.

In the creative process, adhering to the spirit of adventurousness sometimes brings unexpected results. Unprecedented experience in the process of adventurization and growth in repeated mistakes and experiences are actually the biggest gains for designers.