The integrity of design language expression

The visual elements in packaging design are the sum of the shapes, compositions, colors, patterns, patterns, and fonts.

The shape determines the skeletal genre of the package, the composition reflects the image style of the package, the color represents the mental outlook of the package, and the font directly reflects the essence of the content of the package. Therefore, the composition, color, and font of the packaging design should be conceived at the same time, complement each other, achieve functionalization of the modeling, specialization of the composition, ideal color, and visualization of the text, and satisfy the science, practicality, beauty, and low cost of the packaging. There are four conditions for competitiveness.

Successful packaging design can often achieve three kinds of results: far-reaching effects one by one; eye-catching effects near one by one; long-term effects - impressive. At the same time, successful packaging design must have five basic points:

1 Shelf impression: Good design can make the goods play a powerful attraction for customers on the shelf;

2 Readability: The text on the package should be clear and easy to read, and the product description should be straightforward and straightforward;

3 Appearance pattern: The appearance pattern must be beautiful and generous, eye-catching, metaphorical and artistic;

4 Trademark Impression: When a trademark is concise and clear, it can leave a deep impression at a glance;

5 Feature Description: The features, features, open methods, and precautions of the merchandise should also be shown in plain and simple text.

With the above five basic points of design, consumers will put it down. Therefore, in the packaging design process, we must first pay attention to the overall relationship between the design elements.