What is the design?
Before we further understand design management, we should have some concepts about what the designer is and what the designer does. The word “design†is often used (perhaps too often), and the dictionary is defined as a plan or scheme. Sometimes it is also used to indicate the final result, especially the shape of the design process as we call "car design."
Maybe the understanding of design common sense is the best way to get started. I can think of it as the shape of the appearance, or the material configuration of things, such as shapes, sketches, colors, weaves, patterns, etc., sometimes viewed from the perspective of technology. Design is a product or ease of use. It contains ergonomic views. Similar to economics, when the purchase price or service value appears, it may be seen (correctly) that certain parts are related to the design.
The rationale behind the use of design is to help discover the transformations that have translated into success -- or to expand the usefulness of an existing reform. Many examples demonstrate that the basic reform market potential has been diversified by design.
Similarly, good ideas about design skills can be drawn from our personal life experience, at the same time or most of us have, for example: decorate the room, re-build the garden, or make clothes, all designs in us To change the existing state, you can achieve new, more useful or more attractive results. We can call this a fine adjustment to achieve a result that suits our needs, and this is a good way to think about design.
Such fine tuning implies that we already have a basic product concept for entry concepts, and it is almost always the case that the design must start from a blank paper is a myth, in 99% of new product cases, more or less The scope is derived from an existing product. It is important for management planners to cope with all kinds of beneficial interrelationships, to make good use of designers' time, and to have faster case plans. and many more.
Note that there is a description of the design that also focuses on the needs of the consumer. The design can clearly define these requirements; designers rarely provide all the information they need and they must know how to find it themselves, so the design is more extensive and The more complex activities that are generally imagined should not be taken as a black box for the yield produced in response to a specific input.
What do designers do?
In order to solve the problem of design management related work, we need to think about cultivating the designer's work, rely on some public opinions and discussions to decide, it seems that there is a certain degree of trouble for the designer itself. The definition of design, as outlined in the following textbook (Jones 1980), describes a wide range of cognitions:
A goal-oriented problem-solving activity.
Satisfy the condition of related products.
From the existing facts to the imagination of future possibilities.
Some of the inspection factors related to mass products.
These descriptions are not completely related to each other, but they are different from each other and can be emphasized by those managers who have a simple understanding of the design.
Designs may be prepared as preparations for proper resolution in marketing issues (or timing). These issues may be clear or unremarkable. In any case, the key activity of the design is to revisit the relevant characterization or environment. , and clearly define or redefine the problem. Then analyze, repeat, and evaluate possible solutions to deprivation of past habits.
In the part of the design process, many activities should be relevant, including cultivating novel ideas, revisiting and revising existing concepts to conduct experimental productions of samples, and seeking constructive opinions and other judgments, so those engaged in this work People must have creativity, analytical power, combinational competence, and communication skills, plus the technical knowledge of today's solutions and the current and future design trends.
When designing products, special techniques are needed to include the ability to understand user needs, desires, tastes, and preferences, choose the right materials, and the ability to create manufacturing processes to create products that are fully aesthetically pleasing, human-engineering, quality, and cost-effective. The ability to communicate with people who work within the company with drawings and instructions to design the final stage of completion.
Design process model
In fact, the cases that some designers are responsible for hosting are similar to those that have no design department. Because the methods and skills of design work management are already known to managers (perhaps in an empirical way, for example, to define design issues. ), also consider design work and other expertise as equally important, like judging a fixed design method, in order to accurately implement management concepts to think about constructing a model of the design process is useful, but in summary, trying to Constructing a typical design model is dangerous, not only because it implies a common method that applies to all situations. Therefore, it focuses on application narratives that can be applied at the key points of design work in a model approach.
Author: Hu Hongwei