Packaging and decoration is the external quality of the product and the first sense of the product. It is both the needs of manufacturers and consumers. Packaging will affect consumer psychology: consumers of the same quality and the same price will prefer the packaged product. Therefore, the world of decoration is full of flowers, and hundreds of schools contend and fight for beauty.
Packaging has been extended from the simple meaning of packaging for the convenience of carrying and transportation, to a variety of contents that both reduce damage and prevent mildew, and are more anti-counterfeit and beautiful.
As the saying goes, "People are clothes, horses are saddles". Putting on a set of clothes that are both fit and generous will make people look more beautiful and handsome. The true color; a good painting, coupled with exquisite mounting, can be worth a hundred times, this is the role of packaging.
Packaging must be responsible to customers first, flashy and flashy products will not win the consumer group. To do exquisite packaging, we must first ensure the quality of the product, take consumer satisfaction as the pursuit of the enterprise, in order to win consumer recognition, have a reputation, occupy the consumer market, and establish a good image of the enterprise, and lay a deep foundation in the society. Deep branding. When you mention a certain product, you think of a certain company, and when you mention a certain company, you think of a certain product. For example: when you mention "Haier", you will think of a refrigerator with good quality and good after-sales service; when you smoke "China" brand cigarettes, you know that it is a product of "Shanghai Cigarette Factory". This is an advanced example of the enterprise's pursuit of product internal quality and external packaging. This is the popularity, this is the beautiful association.
If an enterprise that is so sloppy and crude in packaging is unable to produce high-quality products in any way. On the contrary, an enterprise pursuing noble character has a strict set of inspection standards and requirements for the intrinsic quality of products. The intrinsic quality requirements are high, and the appearance and packaging will also be refined.
Cigarette companies are no exception. The intrinsic quality and packaging quality of products are more noticeable. For this reason, to establish a brand image in society, cigarette companies must continuously improve the packaging quality (packaging quality ≠high-grade packaging materials) while improving the internal quality of cigarette products, so that cigarette products have both good internal quality and more With exquisitely designed external packaging, such a cigarette product can only be regarded as a high-quality cigarette brand, and it can represent the image of the company. Through the packaging, you can see the internal quality of the product, and you can also see the cultural quality and corporate image of a company. .
Cigarette packaging, from the air permeability of cigarette paper, the pattern and color of the mouth, the gloss and toughness of aluminum paper, the color of the seal, the design of the large and small boxes, the quality of the paper and the quality of printing Cigarette products have a decisive relationship. For consumers, a well-packaged cigarette product increases the enjoyment of beauty while enjoying the aroma of smoke. If a box (strip) of beautifully designed cigarettes is given to family and friends, both parties will be especially cherished. As if they have received a beloved craft, the packaging has the finishing touch.
With the deepening reform of the tobacco industry, various provinces have established China Tobacco Company, or inter-provincial large group companies, cigarette brands tend to be optimized, no matter which brand wants to develop, it must work hard on product quality, not only in the product's internal To achieve an advantage in quality, we must also be unique in packaging. The Framework Convention on Tobacco Control has strict restrictions on tobacco products and puts forward higher requirements on the packaging of cigarette products. Industrial companies (including cigarette companies) must abide by the constraints of the Convention and seek their own development. Therefore, it is necessary to give full play to its own advantages and give full play to the inherent quality characteristics and external packaging characteristics of Chinese cigarettes. On the land of China, Chinese cigarettes have fertile ground for production and development, and they are unique in terms of time, geographical position, people and many other aspects. The advantage is that the splendid mountains and rivers of 9.6 million square kilometers have bred thousands of years of Chinese civilization. This is the treasure and wealth of Chinese children. Chinese-style cigarettes must give full play to China's unique style in the microcosm of packaging. The splendid mountains and rivers of the motherland, places of interest, exotic flowers and plants, rare animals, jade treasures, myths and legends, historical commemorations, auspicious wishes are all good materials for packaging design It is necessary to use cigarette packaging to promote social civilization and develop tobacco culture, to incorporate the civilization of the Chinese nation for thousands of years into the design of cigarette packaging, to show the ethnic style in a square inch, and to promote the richness of China.
Packaging does not simply pursue aesthetics, but more importantly, it is necessary to raise awareness of environmental protection, keep in mind the common values ​​of the "two supreme" industries, increase the sense of responsibility to consumers and society, and continuously enhance the environmental performance of cigarette packaging. Packaging materials must focus on environmental protection and the physical and mental health of consumers, and prevent the use of inferior and harmful materials. It is necessary to organically incorporate warnings while designing exquisite patterns to remind consumers to pay attention. Cigarette packaging must continue to improve the quality of the printing process, using non-toxic, harmless, and pollution-free printing materials. Make full use of high technology, new technology, new materials, reduce harmful ingredients, reduce toxic and side effects, and avoid causing harm to consumers. The used packaging materials should be easily degraded and recycled to reduce environmental pollution and prevent harm to society.
Advocating environmental protection is the need of social civilization, and it is the only way for the tobacco industry to develop. As long as we insist on "two supremacy", everything starts from "maintaining national interests and safeguarding consumer interests", establishes the thought of serving customers wholeheartedly, produces products suitable for national conditions, and carefully designs consumers to be both happy and environmentally friendly Collecting valuable packaging, creating a cigarette brand with excellent internal quality and exquisite external packaging, and performing high-quality after-sales service will definitely win the favor of consumers.
ChangQingShu BabyToy
ChangQingShu BabyToy
Shantou Chenghai Sweet Baby Toys Firm , https://www.sweetbabytoys.com