This is the magic "water grass"
Over the past few days, dozens of vivid carps in the 700-square-meter landscape pool in the downtown Shaoxing Hotel have become particularly eye-catching. The hotel lobby manager clearly remembered that every summer in the past few years, the pool became lifeless due to the outbreak of cyanobacteria, and even a strange smell came out, not to mention fish farming. Unexpectedly, this year's pool is a different scene.
"It seems that the effect of 'artificial aquatic plants' has been confirmed." Ding Haifeng, general manager of Zhejiang Expo Ecological Technology Co., Ltd., seems to be particularly affectionate about this small pool. As one of the main persons in charge of this product project, since he invested 70 square meters of "artificial water grass" in the pool in June, he has been facing others' doubts about the function of the product. How can it be unhappy? "The test data comes out, the water in the pool, the ammonia nitrogen, nitrite content and PH value have improved, and the transparency of the water body has improved significantly."
It is hard to imagine that such a sewage treatment product was actually produced by a textile company. Today, with this new "weapon", this enterprise has gradually moved from the "Red Sea" to the "Blue Sea".
A. What kind of "non-woven fabric" is so magical?
"Artificial aquatic plants" was first known, but it is not actually in sewage treatment, but in shrimp farming.
A few years ago, Shaoxing Expo Home Textile Co., Ltd. invested heavily to introduce a patented non-woven technology. With this patented technology, the company quickly produced a functional cloth-"artificial water grass". In March of this year, Zhang Jianwei, a farmer in Haiyu tidal flats, heard about such a "water grass" and began to put it in his shrimp pond for trial use.
In July, the first batch of shrimps that tried "artificial water plants" came out of the pond. What surprised Zhang Jianwei was that this batch of shrimp made Shanghai merchants stand in line to buy without fear of high prices. When Zhang Jianwei asked why, Shanghai merchants were full of praise for these shrimps. "This shrimp is large, fresh in color, has a high survival rate, and is tenderer and tenderer than other shrimp."
After the news spread, the "Expo Home Textiles", which produced "artificial water plants", began to be famous. However, is this "nonwoven" really so magical?
Recently, a set of testing data from Shaoxing County Agriculture Bureau was presented to Huang Zhen, chairman of Expo Holding Group. This set of data confirms the magic of "Expo Home Textiles" and "Nonwovens".
The quality inspection report and production data of the shrimps in this group of Zhang Jianwei shrimp ponds show that the shrimps in the experimental ponds using "artificial aquatic plants" increased the protein content by 14.5% and the water content by 6.6% compared to the average scare protein in shrimp ponds The ash content increased by 18.9% and the yield per mu increased by 239.5 kg. "According to the price of 40 yuan per kilogram, the increased income per acre is 9580 yuan." Zhang Jianwei said that such an increase in income was something he had not expected before.
Why does the little "non-woven fabric" have such a magic effect?
Ding Haifeng, one of the project leaders, told reporters that in fact this is not ordinary non-woven fabric, but a functional textile made by a special process. This textile can be used to physically and biologically purify water and improve the quality of shrimps and crabs. . "It's just a little bit of brainstorming in technology, the cloth has the magical function of shrimp and crab." Ding Haifeng said proudly.
B. Where is "higher" than similar technologies in the United States?
When referring to "artificial aquatic plants", Huang Zhen, chairman of "Expo Home Textiles", could not help but compare the similar American "Akerman" technology.
Akerman is a world-famous biotechnology company. The functional cloth produced by it has a huge market, but the market price is as high as 800,000 / ton. However, the "artificial water grass" with the same function as the products of Akerman has As long as 80,000 / ton, it is only equivalent to one-tenth of the price of the former, and it is very competitive.
However, apart from its low cost, Huang Zhen is most proud of his functional products because of its wide application. "Ackerman technology only applies its technology to aquaculture, but our functional products can also be used in sewage treatment and health care textiles."
The products of "Expo Home Textiles" are used in sewage treatment. The landscape water treatment of Shaoxing Hotel is just one of the pilot projects. At present, the wastewater treatment in the Xiaoluomen River, Potang River and other places in Shaoxing area have been or are applying this technology. As for the sewage treatment of Taihu Lake in Jiangsu and Dianchi Lake in Yunnan, the "Expo Home Textiles" has already begun a pilot project.
In another field, the application of this functional product has also allowed "Expo Home Textiles" to receive unexpected results.
Ding Haifeng said that because the functional fibers can emit far infrared light waves of 4 to 16 microns after physical modification, the light waves in this band can speed up the blood flow on the body surface, improve the microcirculation on the body surface, promote metabolism, and improve the condition of the wearing part (Such as cold hands and feet) and other effects. To this end, "Expo Home Textiles" has developed human health care functional textiles, such as underwear, socks, underwear, towels and neckbands, and other "Felion" brand products.
"Because of breaking through the bottleneck of functional fibers in the production process, and avoiding the trouble that functional fibers will gradually lose their effectiveness in long-term use, our human health functional textiles have been recognized by all walks of life, and have been used in Shaoxing 'Zhenyuantang', etc. Many pharmacies are selling. "Huang Zhen told reporters.
C. The transition from passive to active has just begun
Although "Artificial Waterweed" and functional textiles have come out one after another, "Expo Home Textiles" has felt many advantages in the competition, but recalling the pains of the previous transformation, Huang Zhen still has a vivid experience.
The fact that "Expo Home Textiles" is one of the earliest companies in Shaoxing to produce home textile products is well-known in the industry for drinking the "saliva" in the market. However, with the increasing number of home textile companies, increasingly fierce competition, and the establishment of trade barriers, the export-oriented company's sales profits continue to decline. Since 2008, companies have been affected by the financial crisis and their exports have been blocked.
In this cruel reality, Huang Zhen pained and decided to avoid the fierce competition of low prices and develop high-tech textiles. In the second half of 2008, after many efforts, "Bolan Home Textiles finally successfully introduced a cutting-edge patented technology from Taiwan Jindeyi Industrial Co., Ltd. On this basis," Boland Home Textiles "specially established Zhejiang Boland Knitting Apparel Co., Ltd. and hired Taiwan expert Zou Jialu As a technical director, engaged in the research and development and production of functional textiles.
After digesting and absorbing Taiwan's technology, and cooperating with higher scientific research institutions, the company has finally successfully developed energy bands, energy waistbands, energy socks, energy towels and other products that endow health concepts. As soon as the product came out, it was popular with consumers. At present, the company has opened special counters in the downtown Hangzhou Building Runhe Shopping Center, opened a life energy store on Shengli Road in the urban area, and has also recruited 10 dealers in Changshu and other places.
The courage of "Expo Home Textiles" comes from the confidence in the high value-added textile market. The unexpected effects of "Artificial Waterweed" and other series of products in the "clinical stage" have also made "Expo Home Textiles" recognize the huge benefits that transformation and upgrading brings to enterprises.
"In the future, transformation and upgrading will become the normal state of the enterprise." Huang Zhen said, "The poor will change, the change will change, and the change will last for a long time. Our transformation will become passive and active, and it will be the same in the future."
Transformation ledger
In order to measure the market demand for “artificial aquatic plants†and the expected profit margin, Huang Zhen calculated an account himself. "According to incomplete statistics, China ’s only freshwater aquaculture area has reached 6 million hectares, with a total of more than 90 million mu. Based on the use of 20 square meters per mu, the market demand for 'artificial aquatic plants' will reach 1.8 billion square meters. It is expected that this product The market potential will reach 36 to 45 billion yuan. In the next three years, the company will vigorously promote functional artificial water plants in the field of aquaculture. It is expected that the annual sales of "artificial water plants" will be 500,000 square meters and the annual sales income will be 30 million yuan. "
"Of course, this is just a market prospect of functional textiles. If a series of benefits brought by transformation and upgrading are added, the company's future prospects will be brighter." Huang Zhen told reporters.
Reporter's notes
Some people claim that Huang Zhen is the leading goose in China's nano-textile industry because he is one of the few entrepreneurs who introduced nano to the textile industry in the home textile industry.
Many people who "swim" in the textile industry have chosen the old way of fighting prices and costs. In the end, they often hit the south wall in the competition without turning back, and even did not understand how they lost. In contrast, "Expo Home Textiles" is a slant, seeking a way to break through for the textile industry outside the textile industry. This seems to be a fate for fish, but it is actually an eclectic shortcut. When it holds weapons found outside of textiles and stands in the forest of textile enterprises again, it is already a strong man.
The "Artificial Waterweed" of "Expo Home Textiles" will soon be widely promoted in the market. Ding Haifeng, one of the person in charge of the technology, said that if this technology is widely used, it will bring a revolutionary change to China's sewage treatment and aquaculture.
"Artificial aquatic plants" is about to be fully launched to the market. No matter whether these words can be fulfilled, it is undeniable that "Expo Home Textiles" has surpassed industrial competition, created a new market, and found its own "blue ocean". This is a good reference for other companies that have not yet been transformed and are in the process of transformation.
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