There are two types of illustrations in the packaging design: direct expression and indirect expression. The direct form of expression is based on an intuitive visual representation of the contents of the package; indirect forms of expression represent the intrinsic characteristics of the product through abstraction, association, metaphor, and symbolism. According to different goods to choose the appropriate form of expression, through the visual language of the packaging illustrations to convey the information of goods. The illustrations of package decoration can generally be divided into figurative illustrations, abstract illustrations, decorative illustrations, and comic illustrations. (Figure 5)
1. Figurative illustration
The figurative illustration is a realistic illustration of the image of the product. It is an intuitive image that expresses the content of the package. It has a sense of reality and can realistically represent the image of the product. It plays a direct role in sales and enables consumers to go through specific images. Full understanding of goods. The figurative illustration uses photographic or realistic painting techniques to attract people with a strong visual sense, thereby eliciting consumers' emotional resonance and generating the desire to purchase goods.
2. Abstract illustration
Abstract illustrations are non-realistic, abstract illustrations. In the packaging design, it can be purely point, line, surface and other geometrical figures as a constituent material, or use a rational induction method to refine and summarize the product image to form an abstract form, implicitly and simulcastly Intrinsic characteristics manifest themselves. Abstract illustrations are conveyed through certain abstract information combinations, giving people associations, matched with vivid colors, and having strong and modern visual effects.
3. Decorative illustration
In packaging design, decorative illustrations are illustrations that use decorative methods such as induction, addition, and simplification to make pattern changes to the product. Through the use of decorative colors, the image of the product is changed, beautified, and retouched to make its characteristics more vivid. The decorative illustrations are used to express the packaging images with their beautiful graphic effects, which can have a strong visual appeal to consumers.
4. Comic illustration
The cartoon illustration in the packaging performance gives a humorous and humorous feeling. It is a fun and humorous way to make the cartoon cartoon character interesting and exaggerated. This kind of humorous and comical expression is generally welcomed by consumers, which makes consumers more intimacy and interest in buying. In terms of visual performance, it can achieve any ideals, feelings, and sustenance that cannot be realized in reality. Cartoon cartoon illustrations appear with concise, intuitive graphics that enhance the personality and appeal of the packaging.