The sanitary industry has always been a field of concern for consumers, and the development of the sanitary industry has also had an impact on the lives of consumers. It is reported that the sanitary industry will undergo major changes in the next few years, and a new order is about to be born.
In the short term, rigid demand has been suppressed to a certain extent, but industry insiders said that when the role of real estate policy is gradually appearing, house prices will start to fall, and rigid demand will be released after consumers wait and see. At that time, the long-term trend of the sanitary industry is bound to improve, whether it is the home improvement market or the building materials industry is expected to appear "blowout."
Bathroom consumption demand segment
The regulation of the property market is conducive to purifying the environment of the real estate market, and people who engage in speculative and investment purchases are squeezed out of the market, so that the proportion of real rigid demand increases. At the same time, the consumer groups and their needs in the sanitary market are also more subdivided.
High-income groups with luxury homes will still tend to choose high-end bathroom products. The owner of the rigid demand for the purchase of commercial housing, once the house price is down, has more abundant funds for renovation. Consumers who are restricted by policies and unable to purchase houses in the short term will switch to the rental market. In order to improve the living environment, these people will choose more small items or one-off items with stronger functionality.
For many owners who already own a house, they can't buy a house again because of policy restrictions. Then the old house is refurbished or replaced, and the furniture and building materials products are the only way to improve the bathroom environment. Due to the government's vigorous promotion of affordable housing construction, the owners of affordable housing will increase the demand for furniture. Due to limited funds, they will prefer affordable and practical products that are positioned at the low end. In view of the fact that many sanitary ware companies have actively explored the secondary decoration and affordable housing market, these two consumers will have more choices in terms of products and services in the future.
Suburban bathroom consumption is easier
Sanitary brands that used to be displayed only in large-scale sanitary ware stores in the city are expected to move more and more to the suburbs in 2011. Under the influence of regulation and control, the decline in the volume of commercial housing in cities has led to the lack of driving force for sanitary ware sales, and the construction of affordable housing in the suburbs has undoubtedly provided a new profit channel for the sanitary ware industry.
Consumers in the suburbs no longer have to travel to the city centre, but choose a satisfactory product near their home. This is especially true for homeowners of affordable housing, as many sanitary ware brands simply open their stores to the surrounding areas of their communities, providing targeted products and services to these owners.
Online shopping bathroom trend is more exciting
Some of the pioneers' successful e-commerce operations have made the brands that once adhered to the traditional channels see the power of the network. This year, more brands have tested water e-commerce, and online shopping of bathroom products will also move toward a more mature and standardized direction. Of course, consumers benefit from it. However, while enjoying low prices, consumers still need to be clear-minded to prevent falling into the online shopping trap.
Will be more order after the pain
Looking back at the sanitary home market after real estate regulation, it seems that the regulation itself has no direct impact on bathroom consumption. However, the attitude of the sanitary ware enterprises and the market changes after the real estate regulation and control have made consumers feel that the power of the property market regulation has penetrated into the daily sanitary life.
If the price increase is the pain caused by regulation, then we should pay more attention to the joy after the pain. After the regulation of the property market, the sanitary ware market is in a cold, and in order to seize a limited market share, all enterprises will inevitably try their best to gain market share. At a time when the homogenization of the sanitary industry is more serious, merchants will also attract consumers by introducing new products and updating services, which means that consumers will have stronger initiative, selectivity and even bargaining power.
The influence of regulation is not only this, the current sanitary market is mixed, and the Matthew effect is prominent in the market shock period. Enterprises with small scale, weak brand influence and vague positioning are likely to be eliminated. Survivors must be after such a test. The fire is reborn and wins a good future.
Summary: The reform of the bathroom is definitely a good thing for consumers. The choice is wide and the rewards obtained are much higher.
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