Manroland in the Chinese market

Manroland is the world's largest supplier of web offset presses and has a history of 155 years. Since 1985, more than 300 newspaper printers of various types have been provided to 62 press users in China's mainland, Hong Kong, and Taiwan. It can be said that China's more well-known newspaper printing companies are currently using the press. Roland's printing equipment.
As a market leader in newspaper printing presses, Manroland has offices in Hong Kong, Beijing, Guangzhou, Shanghai and Shenzhen. It employs more than 200 staff members and establishes business relationships with Chinese users. Manroland has such a large investment in the Chinese market and has successfully occupied approximately two-thirds of the market share of Chinese newspaper printing equipment. The manroland press manufacturing company has become the real leader in leading the printing press market in China. It also shows that the investment is beneficial and successful.
The success of Manroland lies not only in the fact that the company has occupied the market for Chinese newspaper printers, but also the market for sheetfed offset presses. In the three years from 1999 to 2001, Manroland successfully doubled its market share of the sheetfed offset press in China. In addition, Manroland also plans to increase its business volume in China by 50. %.
Why Manroland can successfully create such a miracle in the Chinese printing market? The reason lies in the skill of man Roland, both internally and externally.
First, Manroland has long been targeting the Chinese market. China has a population of more than 1.3 billion. It is currently the most populous country in the world. Therefore, China has a huge market potential, especially in the readership market for print products. China’s newspaper printing industry is one of the largest newspaper printing industries in the world. Since 1999, China has been one of the countries with the largest consumption of materials.
It is not enough to have a large population. Correspondingly, purchasing power is also a key factor. China’s economy continues to grow at a faster rate than other countries in the world, and the people’s living standards continue to increase. It is developing from a well-off society to a prosperous population, leading to a substantial increase in the demand for newspapers and magazines. This further stimulates the People increase investment in improving printing capacity and improving print quality to meet the expected market demand.
Second, Manroland's advanced printing press technology is the key to its success. Manroland has pioneered the introduction of advanced PECOM press control systems. As a result, the company maintains a leading position in the technical field and lays a foundation for the further development of the printing industry. The foundation. The PECOM press control system is an automated data management system whose role is to optimize the print production process and further increase the productivity of print production. The system uses electronic and computer control technology to combine printing control, production organization and production management, using an operator-friendly language, data display to monitor the nature of the object, and always upgrade the driver software to ensure that the offset press The advanced nature of development.
The PECOM system is used to automate the printing process, control the printing press and drive system, display various adjustment systems during operation, monitor, remote control and remote control and diagnosis, which makes the work convenient and quick, and greatly improves production efficiency.
Third, Manroland's successful sales strategy Manroland's sales strategy to start with its sales performance, let's take a look at its sales performance:
The first ROLAND 710 Ten-color group printing machine sold by Manroland in the Chinese market was installed at the Minsheng Printing Group in 1999. The group is headquartered in Hong Kong and the production site is located in Dongguan, Guangdong. The business scope includes paper bags, envelopes, greeting cards, and small stationery gifts. After the people's livelihood group has entered a ROLAND 706 printing machine, the aircraft is equipped with two double-sided printing units, and the number of ROLAND 700 printing units has reached 46, plus a ROLAND202 unit and a complete PECOM Printer control network system and two Mult-CCl-2D control systems. As a result, Minsheng Printing Group has become the largest single sheet offset press user of Manroland in China and Hong Kong.
Manroland sold the first 5/5-format ROLAND 710 press in Asia to the Hong Kong Yongjingtang Co., Ltd. printer. The aircraft was installed in May 1998. Subsequently, the printing factory purchased another ROLAND 705 press in 2000. Since then, People's Fine Arts/American Airlines/Metall Printing Group, Humen Color Printing Company, Shanghai Jielong Color Printing Company, and Zhongshan Zhongrong Hexing Printing Group Co., Ltd. have successively purchased manroland sheetfed presses. Roland is an important user of sheetfed presses.
Manroland's sales performance is based on its successful sales strategy. From the words of Dr. Mans Long, chairman of Manroland China, we find it difficult to understand. He said: "Manroland will continue to work hard to assume the responsibility of the company in the Chinese market and continue to invest in the basic work in the region. In the course of this goal, Manroland will see itself as printing in China. The industrial partners, while having a long-term dialogue with Chinese users, have provided Chinese customers with better printing solutions, completed printing services, and better customer technical services as their own goals.” Manroland has always been strengthening its relationship with Chinese users. The communication is our responsibility, and strives to provide users with the best printing solutions. We want the users to think and guarantee the technology and service. This is the key to success.
Fourth, opportunities provide benefits for the greater development of the market Manroland press manufacturing company is good at seizing the opportunity to enter the Chinese market.
First, Manroland was the first company to enter the printing equipment market in China. She has successful sales experience in the Chinese market and laid the foundation for today's sales performance. In the current sales year, Manroland China has completed sales of 400 million German marks, which is approximately 10% of the total sales of manroland press manufacturing companies. In Manroland's export business, such sales have made China the second-largest printer sales market after the United States.
Furthermore, China's accession to the World Trade Organization will definitely increase the demand for printing equipment in the Chinese market in the next few years. In the printing of newspapers, many newspapers have had a noticeable increase in their layouts, some have been expanded, some have increased in size, and others have increased in color. In terms of magazines, due to the large amount of investment from overseas and the increase in the number of joint ventures between Chinese and foreign printers, coupled with the increasing demand of users for high-quality magazines and other printed products, the printing companies are required to adopt advanced printing technologies and high-quality reels. A paper offset press can meet this need. For Manroland, DICO, its digital printing system, can quickly meet the needs of the printing market and achieve true "on-demand printing." For China's accession to the WTO, Gerd Finkbeiner, chairman of Manroland, set the goal for the company to sell to the Chinese market is to increase its market share in the Chinese market to 15%, confirmed by the Manroland headquarters, which is a very practical figure.
Manroland Corporation is confident in the future of China's printing market both internally and externally. It's no wonder that Manroland China Chairman Manslone’s New Year congratulatory message stated: “The Chinese market is active and the printing industry should also grow. Competition In the long run, companies that pay attention to modern management, high-quality equipment and good customer service will be the final winners.” Now, they are preparing to strengthen communication with Chinese users. , to provide each user with the best printing solution. Manroland has a bright future in the Chinese printing market.