Recently, Sarcar chose to open its first China franchise store in the watch list of the Wangfujing Macau Center in Beijing, Beijing, as an outpost for the brand to enter the Chinese market. With this event, "Time Domain" was fortunate enough to interview Ms Maya Koenig, the brand's head of women, and listen to her talk about how Sarcar as a "Dream Maker" can create her dream! WT: Recently, Sarcar has the first franchise store in China. What kind of information does the brand intend to send to Chinese consumers? WT: Recently, Sarcar has the first franchise store in China. What kind of information does the brand intend to send to Chinese consumers? MK: Actually, Sarcar has been acting for many years in the Western market through agency. It can almost be traced back to the year 1948 we founded. It has many years of preparation time in the Chinese market. Today, we finally opened the first China franchise store in Beijing with the help of various parties. Naturally, the Chinese market today is crucial to global brands, so other franchise stores are also under planning, just as in other markets around the world. Sarcar brand is growing and expanding, brand management scale will be rapidly expanding this year. The Chinese market will be our very important goal, so the franchise opened tonight is our beginning and we are very proud of it. [! - empirenews.page--] WT: How do you think the difference between luxury watch consumers in China and other markets? MK: It seems to me no different. As we move forward with many market initiatives, we are amazed at the Chinese consumer's knowledge of wristwatches. They learn about the latest watch collections, know how to appreciate the movement, and understand the spirit of the brand; they travel the world, they know exactly what brand they need and their knowledge is vast. I can not feel any difference when talking to European consumers or Chinese consumers. WT: What's next in the Chinese market? MK: Sarcar never blindly pursues volume. So for me, wide open shop is definitely not the goal. Chinese people pay attention to the best of both worlds and times, and we value them equally. At the right time, choosing the right place to work with like-minded partners, providing the best products, attracting the right people, all the ingredients, and this is the ideal we seek. I hope all our shops are warm and comfortable, giving the visitor a sense of family because the concept of family is so important today! WT: Flowers, animals and other natural elements are common in Sarcar watch models, the brand wants to express what a poetic world? MK: We want all customers to feel poetic whenever they look down at the table. Such as micro-painted pandas, you look at it carefully, brushstroke so meticulous, so full of vitality and emotion; every time I travel, be sure to have Solitare with around (1 carat rotating diamond watch), the night falls, the overhead light From the top of the cabin the top of the table is the diamond refracted into numerous stars shining sky, at the same time a large diamond spinning in real time, the entire cabin becomes fantastic, I also enter the fantasy scene, this feeling really it is good. And this dragon, which stands for infinite exaltation, seems to have jumped out and threw himself on the surface. Every time I see it, I can feel that kind of power. Every Sarcar watch seeks to convey different messages to people. I also have a dragon watch, every time I see it, I feel particularly good, as if a strong positive force came from! This positive and positive element will continue to appear in more of our tables, interacting with the Lord, communicating with the soul, in such a way that we create dreams for our clients and help them realize their dreams, which is why we have such a signature Creator of Dreams. WT: I noticed that many of the positive elements you just mentioned seem to come from oriental elements such as yin and yang motifs, dragons, etc. What makes Sarcar this Western brand so many oriental symbols? MK: Because this year is a very special year: In the Year of the Dragon in China, we want to take this opportunity to pay tribute to this great country and to showcase the splendor of Chinese culture. We are very proud to be involved in this way, Demonstrating what we can do for the Year of the Dragon is a way to thank and thank you. WT: As you said, Sarcar watch designs always seem to have a deep meaning in either sky or dragon. From Magic World to Carrousel to Solitaire, the concept of rotation is so ubiquitous, so why name it so? How do they have deep meaning? MK: The Sarcar product is first and foremost a big family, so each series has a family name just like a family name. This is not just for internal design, but more for the needs of the end consumer. For example, sometimes there is a consumer phone to talk about products, I may never know him, but when he mentioned "Carrousel", we immediately know each other is talking about that there is a certain quality products: 12 diamond scale turns rotation. Because "Carrousel" originally meant a merry-go-round in a casino, we wanted the user to see the name and imagine the picture. The product serial number because it is too non-directional, does not have the visual effect, but can not afford such a responsibility, and a string of letters or numbers too hard to remember. Solitaire originally refers to the wedding wearing a single large diamond ring, very precious. And when the customer speaks of our Solitaire series, we all imagine the 1-carat diamond of the gorgeous diamond on the dial, a small set of scenes that reflect the revolution while spinning. Such a name will undoubtedly allow users to better understand the brand spirit, and the brand has a closer feeling. [! - empirenews.page--] WT: "So you want to portray each of the most wonderful moments and scenes by each name, every scene is fantastic and worth remembering, so Sarcar can be called Creator of Dreams" MK: "That's it!" WT: Bise & Rondo's birth, especially the latter, can be understood as Sarcar market-oriented, mass production needs? MK: Because consumers can not always wear dragons or diamonds, the existence of Bise and Rondo offers an alternative. The Rondo collection is very important to Sarcar and we are proud of it. This is a classic of the ultimate elegant, simple and engaging everyday series, a very useful basic functions, is still a precious metal case, the movement is equally exciting, still has the stringent requirements for the diamond selection. I think if Carrousel and Solitaire belong to the night and the party, and shine and luxury, so during the day or weekend or working condition, consumers must also need such an elegant Sarcar to meet daily needs. WT: What would it be like if you were able to generalize your brand with one keyword? MK: It must be Creator of Dreams, which is our goal and label. Sarcar brand is not large, but with its own distinctive features, unique. We are proud to always use the highest quality materials and we are one of the few brands to watch exclusively on precious metals such as gold or platinum. Our diamonds are only GIA certified and have a very rigorous selection process. Since then, we hope that we will remain unique and distinctive through the selection of the finest materials, through our understanding of watchmaking knowledge and through our mastery of some of the rare craftsmanship, such as fine workmanship and limited manufacture . [! - empirenews.page--] WT: One last question, what's your original understanding of "Creator of Dreams"? MK: Everyone has the right to dream. Everyone will have a precious sense of self-identity and satisfaction when their dreams come true, recognizing that they are very special and unique. Like the fantastic moment I mentioned earlier, when a "starry sky" shining from diamonds appears in front of you, you are amazed that you can make such a "masterpiece." In fact, there is boundless potential for everyone, and no matter what your dreams are, there is bound to be infinite possibilities. Therefore, never say no to yourself. Of course you can proudly wear the Sarcar watch and work with us on a dream. No matter what the dream of your own is bigger or smaller, there is no difference between the innermost joy of realization.