Individualized design concept for personal care packaging

There are various types of personal care products. On the one hand, functions and functions are increasingly subdivided. On the other hand, care products with comprehensive functions are also emerging. The similarities and differences between different brands of manufacturers and consumers at all levels make personal care possible. The difference in the grade of the product is also very obvious, and the packaging form is dazzling. However, its overall packaging trend is toward the direction of convenience, ease of use, and personalization.

Personal care products can be divided into four categories, namely, solids, granules or powders, liquids or emulsions, and creams. Different physical forms require different packaging methods. Therefore, the personal care product packaging container and material selection must first consider the external shape of the product, and then pay attention to its function and use requirements, and then look for exterior design and color design, and the difference in packaging is often In the last ring, that is, personalized design, personalized design often requires special materials and clever function attachments.

Shape and material

The reasonable choice of materials will greatly improve the grade of the product. As everyone knows P&G, the bottle material of the “QiShuang” bath brand has changed from the previous hard plastic texture, and has chosen a more humanized soft and rigid plastic packaging. Virtually increase the affinity of its products.

According to different product forms, the choice of packaging materials can be divided into the following categories:

Solid and solid granular (powder): such as eyebrow pencil, lipstick, foundation, powder and other products, commonly used packaging methods include cartons, composite paper boxes, glass bottles, metal boxes, plastic boxes, plastic bottles, composite Film bags and so on. Under normal circumstances, packaging containers must be beautifully decorated and printed. At the same time, when plastic and metal containers are used, they are often matched with beautifully printed cartons.

Liquids, Emulsions, and Creams: Most types of personal care products fall into this physical state. However, its application or function can be very different, so the packaging form is extremely numerous. Packing bags for economic bags or lower-grade products are commonly used for composite bags in plastic bags; medium-to-high-grade products are commonly used in plastic bottles of various shapes and specifications exquisitely printed; higher-grade or volatile, easily permeable, organic solvent-containing products For the packaging, glass bottles of various shapes and specifications are commonly used. These packages also often need to be matched with color printing cartons as packaging to improve the product's quality.

Spray packaging: The commonly used spray packaging containers include metal spray cans, glass spray cans, and plastic spray cans. Spray packaging has the advantages of being accurate, effective, simple, hygienic, and quantitatively used on demand, and is often used in packaging of cosmetics that are high in quality and cosmetics that require orientation and quantitative access. Cosmetics such as mousse and hair spray are used in this form of packaging.

Colors and materials

Several aspects of color, shape, material, and distribution system can be said to be the basic elements of personal care packaging.

The latest decorative technologies include the jewel-like final appearance, colorful holographic effects and reactive inks. For example, a bright, translucent organza wrapper decorated with fixed flowers to reflect the young pleasant tone. For another example, shades that match the color of local residents are added to foundation products to cover a wide range of skin tones. These are examples of color processing.

The use of lacquer varnishes is an example of color application, and the effects range from transparent and pearl colors to metal jets, producing bright colors, often pink, pink, plum red and red, such as SGD's all decoration factory. Both have installed a lacquer coating line. The company has also developed a new lazer decoration technique that offers the possibility of decorating any shape or angle bottle through the enamel deposit.

Avon is a typical example of the application of color and texture in packaging. Blended materials are used to express the characteristics of the product, and a soft, feminine-shaped package that can be easily grasped and carried is designed. Its series of products are used in the packaging of personal care products in bright and vivid colors, which strongly attracts consumers' attention.

Dalian Eco Beauty's crystal products produce a variety of different essences into spherical granules, filamentous flowers, and other shapes. They are placed in an ostensibly transparent gel with a crystal clear and stylish appearance. Considering the aesthetic appearance of the paste, the designer has a tendency to choose the organic glass material with good transparency, strong plasticity, and the same feel and glass as the glass, and the quality and luster. The superb gold and silver bottle caps give the crystal line cosmetics a luxurious and stylish connotation. Deeply favored by young and middle-aged female consumers. (to be continued)