The holding of sports events and ultimately the well-known watch brand figure, sports represent the courage to move forward, representing the pursuit of the perfect details, which coincides with the development of excellent watch brand. Sports stadium, the watch has always been its eternal accuracy with its left and right. All along, Rolex love tennis, Longines special equestrian, TAG Heuer love of the car is crazy. Sports marketing ancestors Rolex Simple and classic appearance of the Rolex has always been a lot of professional sports people's love, in addition to its 100-year watchmaking skills and fame over the sky, and its role in the sports are not unrelated. Looking back, Rolex's "sports tentacles" throughout the tennis, nautical, racing, equestrian, golf and other fields. The inexcusable connection between branding and tennis goes back to the official timing of the Wimbledon Championship in 1978 and remains true to this day; Rolex has been the official timing partner of the 24 Hours of Le Mans since 2001. Since 2002, Become a sponsor of FEI World Equestrian Events, the world's premier equestrian event. The list of its spokesmen also have the most outstanding tennis player Roger Federer and the first Asian player to win the champion of the singles Grand Slam, and therefore was recorded in the history of Chinese player Li Na ... ... Longines special equestrian, and expand other elegant items Another watch brand Longines compared to Rolex is more "special", usually referred to Longines will think of equestrian. Brand side jokingly said when interviewed by the media: "In this way, our goal has been reached." Longines wholeheartedly into the equestrian sports for nearly a century, has a long history of 180 years Longines, long-term support for elegant equestrian sports, because the movement to convey a noble and unique style and elegance, these qualities precisely with the Longines watchmaking tradition The perfect match with the essence of watchmaking philosophy. On January 15, 2013, Longines also announced that it has signed a 10-year cooperation agreement with the International Equestrian Federation (FEI) to become a top partner of the International Equestrian Federation with a record multi-million euro cooperation amount. In the next 10 years, Longines will invest more than 100 million euros to sponsor the various events of the UEFA. The cooperation marks Longines an important partner in the international equestrian sports. In addition, since 2007, Longines as the French Open time, but also launched the "Future Tennis Star Longines" competition to explore the future of tennis star, through the "Andre Agassi Fund" and "for the children And Tomorrow Fund "to help poor and helpless children, reflecting the brand's concern and support for the next generation. Recently, Longines also became attached to the gymnastics. On October 3, the 45th World Gymnastics Championships opened in the ancient city of Nanning. Longines won the official timetable. Hoya spares no effort to sponsor motor racing Speaking of watches and racing origin, can not fail to mention the brand is TAG Heuer (TAG Heuer). For more than 150 years, TAG Heuer has always been the spirit of motor sports as the values, committed to creating the most accurate and reliable timer. In 1971-1979, TAG Heuer was chosen as the official timer for Ferrari; in 1985, TAG Heuer and Mercedes-Benz of the McLaren team established the longest and most successful sponsorship partnership in the history of Formula One racing; in 1992 Years-2003, TAG Heuer was appointed by the International Car Union to take care of all timing operations for Formula One world-class racing cars. Blancpain and Blancpain launch car racing Last year Blancpain and Lamborghini launched their Blancpain and Lamborghini Supercar Games back to Shanghai on October 26, the fifth and fifth anniversary of the partnership between Blancpain and Lamborghini. It is no coincidence that the cooperation is a pursuit and consensus to grasp the wonderful life of high quality. The cooperation between the two must go beyond the simple form of printing the two sides' marks on the dial at the same time. The pursuit of cooperation has its own profound meaning and originality, which greatly distinguishes it from other similar brand cooperation Come. Hublot form the official polling time for China Polo Open "Move in a different way!" This is the pace of Hublot's journey in China. Has been in the niche and luxury polo kingdom Ma Benz Mercedes-Benz for many years officially focused on the polo's birthplace - China, and become the third official polling of China Polo Open and official partners, Record green field of personality competition and success moment. When talking about the alliance between Hublot and Polo, Mr. Loic Biver, Brand Director of Hublot China, said: "Polo is both a sport and an art. Its unique charm and beauty Ship table has always represented the top luxury personality quality complement each other. Omega served as the 25 Olympic Games designated time work For more than a century, OMEGA has been working on the timing of athletic events. Since Omega was appointed the first watch maker ever to be the Olympic-designated timekeeper in 1932, counting this year's London Olympics, In 80 years, Omega has 25 times as Olympic designated time work. At the same time, as a partner of the FINA, Omega is also the designated time of the World Swimming Championships, the International Swimming Federation World Cup and the European Swimming Federation (LEN). In addition, Omega is also responsible for timing a series of major track and field events in the world, such as the famous IAAF Diamond League. June 2 this year, Eugene station competition, Liu Xiang 87 seconds to 87 seconds won the men's 110-meter hurdles champion. After winning, he and Omega timer photo quickly spread by the media around the world.