From 1 to 2 years from the second half of 2001, it is an extremely critical period for the domestic coated paper market. Because, during this period, six large-scale, new coated paper production lines will be put into operation one after another in China, such as the 150,000-ton light-weight coated paper project of Shandong Huatai Paper and the low price of 100-50,000 tons of Liaoning Jincheng Paper Industry. Quantitative coated paper project, about 400,000 tons coated paper project of Jindong Paper Phase II of Jinguang Group APP, 153,000 tons of coated paper project of Shandong Chenming Group, and 50,000 tons coated paper project of Shandong Taian Paper Mill. By then, the production capacity of domestic coated paper will surge by 1 million tons. Even considering the increase in consumption of domestic coated paper, it cannot be increased by more than 60% in a short period of one or two years, from the current 1.6 million tons to 2.6 million tons. Obviously, this increase of 1 million tons of production is bound to snatch other coated paper market. So, whoever grabs it? The answer is the only one - import paper!
The current status of the domestic coated paper market—imported paper accounts for 2/3 of the market in 2000, and the market capacity of domestic coated paper is about 1.6 million tons, of which the sales volume of domestic coated paper is only about 600,000 tons, while the import volume of coated paper reaches 102 million tons (according to customs data), the market share is close to 2/3, which is 63.8%. Among the imported papers, South Korea has the most coated paper, reaching 360,000 tons, accounting for 1/3 of the total imports, and 220,000 tons more than the second. Also, in the first quarter of 2001, South Korea’s total coated paper imports rose to 43.3%. Judging from the variety of imported paper, Korean papers are the most targeted, with the most varieties, such as Han Song, San Shu, Mao Lin, Hong Yuan, Polar Bear, Daewoo, and Xinhu.
Therefore, it is no exaggeration to say that imported coated paper occupies a dominant position in the domestic market, while South Korean coated paper is a “battle†and continues to flood the Chinese market.
China's high-end production capacity in the blank - imported paper take advantage of it so why imports of coated paper so favored by the domestic market?
Before the 1990s, the mid-to-high end copperplate market in China was almost blank. The reasons are nothing more than two points: Because the use of straw pulp as a raw material, the quality of coated paper produced is relatively inferior; before the 1990s, the domestic demand for medium and high-grade coated paper was very low. After the 1990s, with the rapid development of the economy, magazines, pictures, and advertisements were used in large numbers in color printing. The use of medium-to-high-grade coated paper increased substantially, while domestic production capacity was basically absent. Therefore, imported coated paper took advantage of rapid development. Occupy the Chinese market.
In recent years, domestic paper-making companies have gradually realized that the coated paper market is a big "fat" and they have expanded, invested, and built new coated paper production lines. The influence of imports of coated paper on the market seems to be ingrained. Although the quality of domestic coated paper has been greatly improved, some have been inferior and even exceeded the quality of imported paper, but in the minds of the people, imported paper is synonymous with medium-to-high grade coated paper. Only suitable for low-grade prints. Therefore, in the coated paper market, it is still the world of imported paper.
On the other hand, in order to continue to occupy the Chinese market, imported papers have also begun to adopt reduction strategies to squeeze the domestic paper market. For example, from the analysis of the price trends from last year and January to May of this year, Korean coated paper slipped from the high price of RMB 9400 to RMB 10,000/ton in mid-2000 to RMB 8200 to RMB 9200/ton at the end of the year, with an average decrease of 10.4%; and In 2001, prices accelerated by an average 12.1%, which fell to 7400 to 7900 yuan in May.
Domestic paper and imported paper wars are unavoidable – Reproducing competition for domestic and foreign goods in the color TV industry. As described above, the domestic capacity of 1 million tons of coated paper is only one battle against imported paper, especially Korean paper. Only by seizing most of the market from the share can this 1 million tons capacity be turned into real sales, and get the desired profit.
However, does home-made paper hit imported paper represented by Korean paper?
Compared with Korean paper, domestic paper has three advantages: (1) The existence of import tariffs makes the cost of sales lower than that of Korean paper; (2) The price is slightly lower, but the quality is not inferior to, or even better than, that of Korean paper; Service is convenient. However, the disadvantage of home-made papers is that although the quality is similar to that of imported papers, there is an ingrained impression among the Chinese people that the quality of imported paper is much better than that of domestic paper. Perhaps, this is a blind brand effect.
It can be seen that the distance between domestic paper and imported paper is getting shorter and shorter. The gap between Korean paper and paper is more about the psychological gap. It is as thin as a layer of window paper. Everybody may still remember that a few years ago, Changhong, with its extraordinary strength and strength, led the domestic color TV series to attack the imported TV market. As a result, the imported TV was almost on the verge of exiting the Chinese market, and the domestic color TV dominated the market. It can be expected that the current competition in the coated paper market will be like the original TV industry competition, but who will be the first to stand out like Changhong? We look forward to the appearance of “Changhong†in the paper industry.
Therefore, from the second half of this year, the competition in the coated paper market will be extremely fierce, and price wars are inevitable. From the analysis of the advantages and disadvantages of the above, as long as domestic paper can make more publicity on changing people’s consumption concepts, its advantage is still obvious. Therefore, it is very likely that it will defeat imported papers in one fell swoop and return the coated paper market to “state-ownedâ€. Future development will create space.
The current status of the domestic coated paper market—imported paper accounts for 2/3 of the market in 2000, and the market capacity of domestic coated paper is about 1.6 million tons, of which the sales volume of domestic coated paper is only about 600,000 tons, while the import volume of coated paper reaches 102 million tons (according to customs data), the market share is close to 2/3, which is 63.8%. Among the imported papers, South Korea has the most coated paper, reaching 360,000 tons, accounting for 1/3 of the total imports, and 220,000 tons more than the second. Also, in the first quarter of 2001, South Korea’s total coated paper imports rose to 43.3%. Judging from the variety of imported paper, Korean papers are the most targeted, with the most varieties, such as Han Song, San Shu, Mao Lin, Hong Yuan, Polar Bear, Daewoo, and Xinhu.
Therefore, it is no exaggeration to say that imported coated paper occupies a dominant position in the domestic market, while South Korean coated paper is a “battle†and continues to flood the Chinese market.
China's high-end production capacity in the blank - imported paper take advantage of it so why imports of coated paper so favored by the domestic market?
Before the 1990s, the mid-to-high end copperplate market in China was almost blank. The reasons are nothing more than two points: Because the use of straw pulp as a raw material, the quality of coated paper produced is relatively inferior; before the 1990s, the domestic demand for medium and high-grade coated paper was very low. After the 1990s, with the rapid development of the economy, magazines, pictures, and advertisements were used in large numbers in color printing. The use of medium-to-high-grade coated paper increased substantially, while domestic production capacity was basically absent. Therefore, imported coated paper took advantage of rapid development. Occupy the Chinese market.
In recent years, domestic paper-making companies have gradually realized that the coated paper market is a big "fat" and they have expanded, invested, and built new coated paper production lines. The influence of imports of coated paper on the market seems to be ingrained. Although the quality of domestic coated paper has been greatly improved, some have been inferior and even exceeded the quality of imported paper, but in the minds of the people, imported paper is synonymous with medium-to-high grade coated paper. Only suitable for low-grade prints. Therefore, in the coated paper market, it is still the world of imported paper.
On the other hand, in order to continue to occupy the Chinese market, imported papers have also begun to adopt reduction strategies to squeeze the domestic paper market. For example, from the analysis of the price trends from last year and January to May of this year, Korean coated paper slipped from the high price of RMB 9400 to RMB 10,000/ton in mid-2000 to RMB 8200 to RMB 9200/ton at the end of the year, with an average decrease of 10.4%; and In 2001, prices accelerated by an average 12.1%, which fell to 7400 to 7900 yuan in May.
Domestic paper and imported paper wars are unavoidable – Reproducing competition for domestic and foreign goods in the color TV industry. As described above, the domestic capacity of 1 million tons of coated paper is only one battle against imported paper, especially Korean paper. Only by seizing most of the market from the share can this 1 million tons capacity be turned into real sales, and get the desired profit.
However, does home-made paper hit imported paper represented by Korean paper?
Compared with Korean paper, domestic paper has three advantages: (1) The existence of import tariffs makes the cost of sales lower than that of Korean paper; (2) The price is slightly lower, but the quality is not inferior to, or even better than, that of Korean paper; Service is convenient. However, the disadvantage of home-made papers is that although the quality is similar to that of imported papers, there is an ingrained impression among the Chinese people that the quality of imported paper is much better than that of domestic paper. Perhaps, this is a blind brand effect.
It can be seen that the distance between domestic paper and imported paper is getting shorter and shorter. The gap between Korean paper and paper is more about the psychological gap. It is as thin as a layer of window paper. Everybody may still remember that a few years ago, Changhong, with its extraordinary strength and strength, led the domestic color TV series to attack the imported TV market. As a result, the imported TV was almost on the verge of exiting the Chinese market, and the domestic color TV dominated the market. It can be expected that the current competition in the coated paper market will be like the original TV industry competition, but who will be the first to stand out like Changhong? We look forward to the appearance of “Changhong†in the paper industry.
Therefore, from the second half of this year, the competition in the coated paper market will be extremely fierce, and price wars are inevitable. From the analysis of the advantages and disadvantages of the above, as long as domestic paper can make more publicity on changing people’s consumption concepts, its advantage is still obvious. Therefore, it is very likely that it will defeat imported papers in one fell swoop and return the coated paper market to “state-ownedâ€. Future development will create space.
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