Home improvement exhibition transformation battle

Original title: The battle for home improvement exhibition transformation

Super Exhibition will consist of 9 1:1 Reality Simulation Halls

People who have renovated have known that Nanjing does not lack home improvement exhibitions. Once on weekends, all kinds of exhibitions are one after another. There is a trend of “opening all year round and welcoming customers every day”, so that consumers should be overwhelmed. But what is the effect? How do exhibitors and consumers view these home improvement exhibitions? Our reporter recently visited the Nanjing home improvement market for investigation. Yu Yixia

consumer

Too many exhibitions make people numb

In the face of numerous home improvement exhibitions, consumers are not very appreciative. A colleague who is decorating at home sighed: "There are more home improvement exhibitions, and it is a little numb to find that Datong is different." The reporter participated in several recent home improvement exhibitions in Nanjing and found that from the day when the home decoration began, the exhibition hall was outside. A large number of salesmen who distributed advertising flyers and pulled customers were gathered. Most consumers dialed one after another to enter the exhibition hall.

At a trade show last week, a lady told reporters that the publicity of all kinds of exhibitions is the lowest price, plus too many people on the scene are too tight, sometimes they will be impulsive, and they will regret returning afterwards. It’s a hassle. Some consumers also said that the exhibition can be used to find a lot of benefits, more choices, you can shop around.

Exhibitors

More porridge and less inertia

When consumers complain about the chaos of traditional exhibitions, exhibitors also have a lot of hardships, and they feel unrewarded.

“The annual exhibition is in the same year, but the form is unchanged.” The person in charge of a home improvement company said that the exhibition gradually became a bit like a chicken rib. It didn’t shine, but it took time and effort to consume money, with little effect. “Consumers often compare prices at the show, and there are not many on-the-spot signings. We mainly want to collect more information about the people who are going to decorate, and then slowly cultivate customers through telephone and other forms.” A home improvement The company's salesman said.

Speaking of the phenomenon of pulling customers, a floor salesman who often attends the exhibition reluctantly told reporters that because of the low price of the brand, the previous exhibitions can attract many consumers to come to the market, but the customers who come today are not on the scene. There are many salesmen. Compared with the competition between the participating industries, it is even more difficult for the merchants to be “exhibited” outside the exhibition venue. They usually distribute promotional materials outside the pavilion, such as Qianping Square or nearby roads, for promotional explanations, and some even directly pull customers from the scene to their own company.

Battle for transformation

Home improvement super show is worth looking forward to

Why did the original home improvement exhibition become a cold scene in today's house, no longer the hot scene of the year? Because the traditional exhibition only considers the needs of exhibitors, and ignores the service to the owners themselves.

From June 28th to 30th, the China Decoration Association, Nanjing Decoration Industry Management Office, Nanjing Decoration Industry Association, No.1 Home Network and face-to-face decoration will jointly host the EXPO Super Exhibition of the top decoration of Nanjing Decoration Industry in Nanjing. The museum is grand. The exhibition will spend a lot of money to build Nanjing's first eco-decoration exhibition with “no experience, no decoration” as the living concept, and will present a valuable new experience of decoration for Nanjing owners, which will transform the Nanjing home improvement exhibition market. The battle. It is reported that the super exhibition will be built by the 1:1 real-world simulation museum, and the nine theme pavilions will exist independently, and form a system association, so that the owners can visit the exhibition as if they were visiting the Expo. According to the person in charge of face-to-face decoration: "We hope to create a showcase for the decorator to provide consumers with more decoration experience services."

Aluminium Die-Casting Fry Pan

Aluminium Die-Casting Fry Pan,Die-Casting Ceramic Frying Pan,Round Aluminum Frying Pan,Die-Casting Double Sided Fry Pan

HOMEARTS INDUSTRIAL CO.,LTD , http://www.kitchenworks.cc

Posted on